Lamar Advertising Company (LAMR): history, ownership, mission, how it works & makes money

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A Brief History of Lamar Advertising Company

Lamar Advertising Company (NYSE: LAMR) has established itself as a leading outdoor advertising company in the United States. Founded in 1902, the company has evolved significantly over the decades, adapting to changes in advertising technology and consumer behavior. As of 2024, Lamar operates approximately 350,000 advertising displays across more than 40 states and Canada.

Financial Performance Overview

As of June 30, 2024, Lamar Advertising reported net revenues of $1.063 billion for the six months ended June 30, 2024, compared to $1.012 billion for the same period in 2023, reflecting a growth of approximately 5.0%. The company achieved a net income of $216 million during this period, a rise from $207 million in the previous year.

Financial Metric 2024 (6 months) 2023 (6 months) Change (%)
Net Revenue $1,063,401,000 $1,012,469,000 5.0%
Net Income $216,093,000 $207,086,000 4.3%
Operating Income $309,146,000 $295,837,000 4.3%

Acquisitions and Strategic Growth

Lamar has historically pursued strategic acquisitions to expand its footprint in the outdoor advertising market. In the first half of 2024, the company completed multiple acquisitions totaling approximately $28.2 million. This strategy has enabled Lamar to enhance its market share and diversify its revenue streams.

Capital Expenditures and Investments

For the six months ended June 30, 2024, Lamar's capital expenditures, excluding acquisitions, were approximately $52.1 million. The company anticipates total capital expenditures for 2024 to be around $125 million, focusing on maintaining and upgrading its advertising displays.

Debt and Financial Management

As of June 30, 2024, Lamar Advertising had total liabilities of approximately $5.373 billion. The company holds a significant amount of long-term debt, totaling $2.749 billion. Interest expense for the six months ended June 30, 2024, was approximately $88.8 million, reflecting the impact of rising interest rates on its debt obligations.

Debt Metric Amount
Total Liabilities $5,373,782,000
Long-term Debt $2,749,360,000
Interest Expense (6 months) $88,824,000

Dividend Policy

Lamar Advertising has maintained a consistent dividend policy, declaring quarterly dividends of $1.30 per share for the first half of 2024. Total dividends paid during this period amounted to approximately $133 million. The company is committed to distributing at least 90% of its REIT taxable income to maintain its status as a Real Estate Investment Trust (REIT).

Market Position and Future Outlook

As a leader in the outdoor advertising industry, Lamar Advertising is well-positioned to benefit from the ongoing recovery in advertising spending post-pandemic. The company continues to innovate, exploring digital advertising opportunities and enhancing its traditional offerings to meet evolving consumer demands.



A Who Owns Lamar Advertising Company (LAMR)

Major Shareholders

As of 2024, the ownership of Lamar Advertising Company (LAMR) is comprised of various institutional and individual shareholders. The following table outlines the largest shareholders based on the most recent data:

Shareholder Type Shareholder Name Shares Owned (in millions) Ownership Percentage
Institutional Investor The Vanguard Group, Inc. 13.5 13.2%
Institutional Investor BlackRock, Inc. 11.2 10.9%
Institutional Investor State Street Corporation 6.4 6.2%
Individual Investor W. Stephen Lamar (CEO) 2.1 2.0%
Institutional Investor Invesco Ltd. 5.7 5.5%
Other Investors Other Institutional and Individual Investors 61.1 62.2%

Preferred Stock Ownership

Lamar Advertising Company also has preferred stockholders, which includes the following:

Preferred Stock Type Holders Shares Owned Ownership Percentage
Series AA Preferred Stock Institutional Investors 1.2 100%

Recent Stock Performance

The stock performance of LAMR has shown significant activity in 2024. As of June 30, 2024, the share price was approximately $94.50, reflecting a year-to-date increase of 8.5% from the beginning of the year.

Dividends and Distributions

In 2024, the Board of Directors declared cash dividends of $1.30 per share for both the Class A and Class B common stock, paid out on March 28 and June 28, 2024. The expected total annual distribution for 2024 is at least $5.40 per share.

Market Capitalization

The current market capitalization of Lamar Advertising Company as of June 30, 2024, is approximately $9.2 billion, positioning it as a significant player in the outdoor advertising sector.

Financial Overview

For the six months ended June 30, 2024, Lamar Advertising reported net revenues of $1.063 billion, an increase from $1.012 billion in the same period of 2023. The net income for the same period was $216.4 million, up from $207.3 million in 2023, indicating a growth rate of 4.4% year-over-year.

Debt and Liquidity

As of June 30, 2024, Lamar Advertising had total liquidity of $744.3 million, which includes $77.9 million in cash and cash equivalents and $666.4 million available under its revolving credit facility. The total long-term debt stood at $2.75 billion, with a current working capital deficit of $623.8 million.

Conclusion

The ownership structure of Lamar Advertising Company illustrates a diverse mix of institutional investors, alongside significant individual ownership by executives. The company's strong financial performance and strategic dividend distributions reflect its stability and ongoing growth in the advertising sector.



Lamar Advertising Company (LAMR) Mission Statement

Overview of Mission Statement

The mission of Lamar Advertising Company is to connect brands with consumers through innovative outdoor advertising solutions that leverage high-quality assets and strategic locations. The company emphasizes a commitment to sustainability and community engagement while delivering value to its stakeholders.

Financial Performance

As of June 30, 2024, Lamar Advertising reported robust financial metrics reflecting its operational efficacy and market positioning:

Metric Q2 2024 Q2 2023 Change (%)
Net Revenues $565.3 million $541.1 million 4.5%
Operating Income $184.4 million $176.9 million 4.0%
Net Income $137.8 million $131.0 million 5.2%
Funds From Operations (FFO) $209.5 million $200.7 million 4.3%
Adjusted Funds From Operations (AFFO) $213.7 million $194.5 million 9.9%
Cash Provided by Operating Activities $366.9 million $306.9 million 19.5%

Liquidity and Capital Resources

As of June 30, 2024, Lamar Advertising Company reported total liquidity of $744.3 million, consisting of:

  • Cash and Cash Equivalents: $77.9 million
  • Availability under Senior Credit Facility: $666.4 million

The company maintains a working capital deficit of $623.8 million, primarily due to increased current maturities of long-term debt.

Capital Expenditures

For the six months ended June 30, 2024, Lamar Advertising's capital expenditures totaled $52.1 million, reflecting ongoing investments in asset maintenance and strategic growth initiatives.

Dividend Policy

In alignment with its REIT status, Lamar Advertising declared quarterly cash dividends of $1.30 per share for both March and June 2024. The anticipated total aggregate dividends for 2024 are projected to be at least $5.40 per share.

Market Position and Strategy

Lamar Advertising continues to focus on expanding its outdoor advertising portfolio through both organic growth and strategic acquisitions. The company has identified opportunities in existing and new markets that align with its return on investment criteria.

Operational Highlights

For the three months ended June 30, 2024, the following operational metrics were noted:

  • Total Operating Expenses: $304.5 million
  • Direct Advertising Expenses: $183.3 million
  • General and Administrative Expenses: $88.3 million
  • Depreciation and Amortization: $77.2 million

The operational improvements have contributed to a 4.5% increase in net revenues compared to the same quarter in the previous year.



How Lamar Advertising Company (LAMR) Works

Business Model

Lamar Advertising Company operates as a leading outdoor advertising firm in the United States. The company primarily generates revenue through billboard advertising, logo advertising, and transit advertising.

Financial Performance

As of June 30, 2024, Lamar Advertising reported the following financial results for the second quarter:

Financial Metrics Q2 2024 (in thousands) Q2 2023 (in thousands) Change (%)
Net Revenues $565,251 $541,137 4.5%
Operating Income $184,227 $176,791 2.5%
Net Income $137,594 $130,888 5.2%
Adjusted EBITDA $271,735 $254,028 7.0%

For the six months ended June 30, 2024, the company reported:

Financial Metrics H1 2024 (in thousands) H1 2023 (in thousands) Change (%)
Net Revenues $1,063,401 $1,012,469 5.0%
Operating Income $308,827 $295,592 4.5%
Net Income $216,412 $207,331 4.4%
Adjusted EBITDA $483,795 $452,116 7.0%

Revenue Breakdown

The revenue sources for the second quarter of 2024 are as follows:

Revenue Source Q2 2024 (in thousands) Q2 2023 (in thousands)
Billboard Advertising $502,144 $483,278
Logo Advertising $21,517 $21,228
Transit Advertising $41,590 $36,631

Operating Expenses

For the second quarter of 2024, operating expenses were detailed as follows:

Expense Category Q2 2024 (in thousands) Q2 2023 (in thousands)
Direct Advertising Expenses $183,265 $171,783
General and Administrative Expenses $88,341 $90,525
Corporate Expenses $33,051 $28,556
Depreciation and Amortization $77,191 $75,158

Debt and Interest Expenses

Lamar Advertising's total long-term debt as of June 30, 2024, amounted to approximately $2.75 billion. Interest expenses for the first half of 2024 were $88.8 million, compared to $85.1 million in the same period of 2023.

Liquidity Position

As of June 30, 2024, Lamar reported total liquidity of $744.3 million, composed of:

  • $77.9 million in cash and cash equivalents
  • $666.4 million available under the revolving credit facility

The company is compliant with its senior credit facility covenants and anticipates sufficient liquidity for its operational requirements over the next twelve months.

Dividends

Lamar Advertising declared a quarterly cash dividend of $1.30 per share in March and again in June 2024. The total cash dividends paid during the first half of 2024 amounted to $266.1 million, or $2.60 per share.

Conclusion

Lamar Advertising continues to enhance its revenue through strategic investments in outdoor advertising assets while maintaining a robust liquidity position and consistent dividend payouts.



How Lamar Advertising Company (LAMR) Makes Money

Revenue Streams

Lamar Advertising Company primarily generates revenue through the rental of advertising space across various platforms, including billboards, logo displays, and transit advertising. The disaggregated revenue for the three and six months ended June 30, 2024, is detailed in the table below:

Revenue Source Three Months Ended June 30, 2024 (in thousands) Three Months Ended June 30, 2023 (in thousands) Six Months Ended June 30, 2024 (in thousands) Six Months Ended June 30, 2023 (in thousands)
Billboard Advertising $502,144 $483,278 $941,529 $900,453
Logo Advertising $21,517 $21,228 $42,259 $41,538
Transit Advertising $41,590 $36,631 $79,613 $70,478
Total Net Revenues $565,251 $541,137 $1,063,401 $1,012,469

Growth in Revenue

For the three months ended June 30, 2024, net revenues increased by $24.1 million, or 4.5%, compared to the same period in 2023. This growth was driven by a $16.3 million increase in billboard net revenues and a $4.8 million increase in transit net revenues.

Operating Expenses

Operating expenses, excluding depreciation and amortization, increased by $13.7 million to $304.5 million for the three months ended June 30, 2024, compared to $290.8 million for the same period in 2023. This increase was attributed to a $7.0 million rise in general and administrative expenses and a $6.7 million increase in stock-based compensation.

Net Income and Profitability

For the three months ended June 30, 2024, Lamar Advertising reported a net income of $137.6 million, up from $130.9 million in the same period in 2023. The effective tax rate during this period was 2.0%, primarily due to the company's qualification for taxation as a Real Estate Investment Trust (REIT).

Funds From Operations (FFO) and Adjusted Funds From Operations (AFFO)

FFO for the three months ended June 30, 2024, increased to $209.3 million, representing a 4.3% rise from $200.6 million in 2023. AFFO for the same period rose by 9.8% to $213.5 million, compared to $194.4 million in 2023.

Capital Expenditures

Lamar Advertising's capital expenditures for the six months ended June 30, 2024, amounted to $52.1 million. This included investments in traditional and digital billboards, logo signs, transit advertising, and land acquisition.

Liquidity and Cash Flow

As of June 30, 2024, Lamar Advertising reported total liquidity of $744.3 million, which includes $77.9 million in cash and $666.4 million available under its revolving credit facility. Cash provided by operating activities for the six months ended June 30, 2024, was $366.9 million, an increase from $306.9 million in 2023.

Debt and Interest Expense

The company had approximately $1.27 billion in outstanding debt as of June 30, 2024, with a weighted average interest rate of 6.7%. Interest expense for the three months ended June 30, 2024, increased to $44.3 million from $43.6 million in the previous year.

Dividend Distributions

Lamar Advertising declared dividends of $1.30 per share for the quarters ending March 28, 2024, and June 28, 2024. The total expected annual dividend distribution for 2024 is at least $5.40 per share.

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