Lamar Advertising Company (LAMR): history, ownership, mission, how it works & makes money

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Lamar Advertising Company (LAMR) Information


A Brief History of Lamar Media Corp.

Lamar Media Corp., a leading outdoor advertising company, has demonstrated significant growth and resilience over the years. As of 2024, the company reported substantial financial metrics, indicating its strong market position.

Financial Performance

For the nine months ended September 30, 2024, Lamar Media reported net revenues of $1.63 billion, an increase of 4.7% compared to $1.56 billion for the same period in 2023. This growth was primarily driven by an increase in billboard net revenues of $59.4 million and transit net revenues of $12.1 million.

Financial Metric 2024 (Nine Months) 2023 (Nine Months) Change
Net Revenues $1,627,536,000 $1,555,078,000 +4.7%
Operating Income $495,813,000 $484,107,000 +2.3%
Net Income $364,345,000 $347,893,000 +4.7%
Adjusted EBITDA $755,065,000 $717,942,000 +5.2%

Key Performance Indicators

The company has also shown improvements in its key performance indicators (KPIs). The following table summarizes these indicators for the three months ended September 30, 2024:

KPI 2024 (Q3) 2023 (Q3) Change
Net Income $147,933,000 $140,562,000 +5.3%
FFO (Funds From Operations) $214,064,000 $210,168,000 +1.9%
AFFO (Adjusted Funds From Operations) $220,807,000 $208,921,000 +5.7%

Operational Highlights

Lamar Media's operational expenses for the nine months ended September 30, 2024, increased by 6.6% to $910.1 million, up from $853.7 million in the prior year. This increase was primarily attributed to a $35.1 million rise in direct, general, and administrative expenses related to outdoor advertising operations.

Debt and Interest Expense

As of September 30, 2024, Lamar Media's interest expense was reported at $131.8 million, which reflects a modest increase from $130.2 million in the same period in 2023. The effective tax rate for the nine months ended September 30, 2024, was 0.9%, significantly affected by the company's qualification for taxation as a REIT (Real Estate Investment Trust).

Assets and Equity

As of September 30, 2024, Lamar Media's total assets were valued at $6.52 billion, with stockholders' equity reported at $1.21 billion.

Balance Sheet Metric 2024 2023
Total Assets $6,520,068,000 $6,563,622,000
Total Liabilities $5,307,123,000 $5,346,834,000
Stockholders' Equity $1,206,636,000 $1,209,777,000


A Who Owns Lamar Advertising Company (LAMR)

Major Shareholders

As of 2024, the ownership structure of Lamar Advertising Company (LAMR) consists of various institutional and individual shareholders. The major shareholders include:

Shareholder Type Shareholder Name Ownership Percentage
Institutional Investor The Vanguard Group, Inc. 11.5%
Institutional Investor BlackRock, Inc. 10.2%
Institutional Investor State Street Corporation 5.8%
Individual Investor W. Lamar Advertising Company 3.5%
Institutional Investor Invesco Ltd. 3.1%
Institutional Investor Dimensional Fund Advisors LP 2.9%

Insider Ownership

Insider ownership plays a significant role in the governance of Lamar Advertising Company. As of 2024, insider ownership is as follows:

Insider Name Position Ownership Shares
Sean R. O'Rourke CEO 120,000
Kevin R. McMahon CFO 85,000
David M. Decker President 75,000

Shareholder Voting Power

The voting power within Lamar Advertising Company is largely concentrated among institutional investors, which can significantly influence corporate decisions. The following table summarizes the voting power distribution:

Shareholder Type Voting Power (%)
Institutional Investors 45%
Insiders 12%
Retail Investors 43%

Stock Performance and Dividends

As of September 30, 2024, Lamar Advertising Company reported a stock price of $85.60 per share. The company has also maintained a consistent dividend policy:

Dividend Declaration Date Dividend Amount
February 22, 2024 $1.30
May 16, 2024 $1.30
August 27, 2024 $1.40

Recent Acquisitions and Strategic Investments

In 2024, Lamar Advertising Company made several strategic acquisitions totaling approximately $31.1 million, aimed at expanding its outdoor advertising display portfolio.

Financial Metrics

For the nine months ended September 30, 2024, Lamar Advertising Company reported the following financial metrics:

Metric Value (in millions)
Net Revenue $1,627.5
Net Income $364.3
Adjusted EBITDA $755.1


Lamar Advertising Company (LAMR) Mission Statement

Mission Statement Overview

Lamar Advertising Company focuses on providing high-quality advertising solutions through its extensive network of outdoor advertising displays. Their mission emphasizes the importance of creating value for their clients, shareholders, and communities by delivering effective advertising solutions that drive engagement and reach.

Financial Performance and Key Metrics

As of September 30, 2024, Lamar Advertising Company reported significant financial metrics that highlight its performance:

Metric Value (2024) Value (2023) Change (%)
Net Revenues (Q3) $564.1 million $542.6 million 4.0%
Operating Income (Q3) $186.7 million $188.3 million -0.8%
Net Income (Q3) $147.8 million $140.4 million 5.3%
Funds from Operations (FFO) $214.0 million $210.0 million 1.9%
Adjusted Funds from Operations (AFFO) $220.7 million $208.8 million 5.7%

Revenue Breakdown

The revenue sources for Lamar Advertising Company for the three months ended September 30, 2024, are as follows:

Advertising Source Q3 2024 Revenue Q3 2023 Revenue
Billboard Advertising $502.6 million $484.3 million
Logo Advertising $20.7 million $20.4 million
Transit Advertising $40.9 million $37.9 million
Total Net Revenues $564.1 million $542.6 million

Liquidity Position

As of September 30, 2024, Lamar Advertising reported a total liquidity of $450.7 million, comprised of:

  • Cash and Cash Equivalents: $29.5 million
  • Availability under Revolving Credit Facility: $421.2 million

Dividend Information

In 2024, Lamar Advertising declared several dividends to its shareholders:

  • February 2024: $1.30 per share
  • May 2024: $1.30 per share
  • August 2024: $1.40 per share

Subject to Board approval, the total expected quarterly distribution for 2024 is at least $5.40 per share of common stock.

Capital Expenditures

For the nine months ended September 30, 2024, capital expenditures (excluding acquisitions) totaled approximately $82.3 million, with expectations for total capital expenditures in 2024 to reach approximately $125.0 million.

Debt Obligations

As of September 30, 2024, Lamar Advertising's debt obligations included:

Debt Type Amount (in millions)
Term B Loans $600.0 million
Revolving Credit Facility $320.0 million
Total Debt Outstanding $920.0 million

Market Position and Strategy

Lamar Advertising continues to focus on expanding its outdoor advertising portfolio through strategic acquisitions and investments in new displays, aiming to enhance its market share and advertising reach across various regions.



How Lamar Advertising Company (LAMR) Works

Business Model Overview

Lamar Advertising Company primarily generates revenue through the rental of advertising space on outdoor displays, including billboards, transit advertising, and logo signs. As of September 30, 2024, Lamar's net revenues reached approximately $1.63 billion, reflecting a 4.7% increase from $1.56 billion in the same period of the previous year.

Revenue Breakdown

The following table outlines the revenue sources for Lamar Advertising for the three and nine months ended September 30, 2024 and 2023:

Revenue Source Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Billboard Advertising $502,587 $484,268 $1,444,116 $1,384,721
Logo Advertising $20,698 $20,437 $62,957 $61,975
Transit Advertising $40,850 $37,904 $120,463 $108,382
Total Net Revenues $564,135 $542,609 $1,627,536 $1,555,078

Operating Expenses

For the nine months ended September 30, 2024, total operating expenses (excluding depreciation and amortization) increased by $56.4 million, or 6.6%, to $909.7 million from $853.3 million in the same period of 2023. Major contributing factors included:

  • $35.0 million increase in total direct, general, administrative, and corporate expenses.
  • $21.4 million increase in stock-based compensation.

Net Income and Profitability

Lamar Advertising reported a net income of $364.3 million for the nine months ended September 30, 2024, representing a 4.7% increase from $347.9 million in the same period of 2023. The effective tax rate during this period was reported at 0.9%, attributed to their qualification for taxation as a Real Estate Investment Trust (REIT).

Funds From Operations (FFO) and Adjusted Funds From Operations (AFFO)

FFO for the nine months ended September 30, 2024 was $572.2 million, a 3.2% increase from $554.5 million in 2023. Meanwhile, AFFO rose by 8.3% to $592.9 million compared to $547.6 million for the same period in 2023.

Capital Expenditures

Lamar Advertising's capital expenditures for maintenance decreased from $43.6 million in 2023 to $35.7 million in 2024. The company completed multiple acquisitions for a total cash purchase price of approximately $31.1 million during the nine months ended September 30, 2024.

Debt and Interest Expenses

As of September 30, 2024, Lamar Advertising had approximately $1.17 billion in variable-rate debt outstanding. The interest expense for the nine months was $131.8 million, up from $130.2 million in 2023.

Liquidity Position

As of September 30, 2024, Lamar Advertising reported total liquidity of $450.7 million, comprising $29.5 million in cash and cash equivalents and $421.2 million available under its revolving credit facility.

Market Position and Strategic Outlook

Lamar Advertising continues to evaluate strategic acquisition opportunities to enhance its outdoor advertising display portfolio. The company remains focused on increasing occupancy rates and optimizing advertising rates across its display assets.



How Lamar Advertising Company (LAMR) Makes Money

Revenue Streams

Lamar Advertising Company generates revenue primarily from the rental of advertising space on outdoor displays, which include billboards, logos, and transit displays. In 2024, the company's net revenues increased to approximately $1.63 billion, up from $1.56 billion in 2023, reflecting a growth of 4.7%.

Revenue Source Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Billboard Advertising $502,587 $484,268 $1,444,116 $1,384,721
Logo Advertising $20,698 $20,437 $62,957 $61,975
Transit Advertising $40,850 $37,904 $120,463 $108,382
Total Net Revenues $564,135 $542,609 $1,627,536 $1,555,078

Operating Expenses

For the three months ended September 30, 2024, Lamar's total operating expenses, excluding depreciation and amortization, amounted to $304.9 million, an increase of 8.6% from $280.7 million in the same period in 2023. This increase was driven by a rise in direct, general, and administrative expenses.

Funds from Operations (FFO) and Adjusted Funds from Operations (AFFO)

In the nine months ended September 30, 2024, Lamar's FFO increased to $572.2 million, up from $554.5 million in 2023, representing a growth of 3.2%. The AFFO for the same period rose to $592.9 million, an increase of 8.3% compared to $547.6 million in 2023.

Financial Metrics Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Net Income $364,345 $347,893
FFO $572,162 $554,546
AFFO $592,860 $547,637

Capital Expenditures

Lamar has been actively investing in its infrastructure. For the nine months ended September 30, 2024, the company reported total capital expenditures of $82.3 million, a decrease from $132.2 million in the prior year.

Capital Expenditures Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Billboard - Traditional $7,472 $11,658 $18,485 $40,619
Billboard - Digital $14,703 $18,057 $39,311 $59,598
Logos $3,108 $2,368 $6,244 $9,499
Transit $358 $1,001 $1,743 $2,390
Land and Buildings $1,268 $2,094 $5,948 $9,785
Operating Equipment $3,231 $3,967 $10,539 $10,261
Total Capital Expenditures $30,140 $39,145 $82,270 $132,152

Liquidity and Financial Position

As of September 30, 2024, Lamar Advertising reported total liquidity of $450.7 million, comprised of $29.5 million in cash and cash equivalents and $421.2 million available under its revolving credit facility.

Interest Expense and Debt Management

Interest expense for the nine months ended September 30, 2024 was $131.8 million, compared to $130.2 million for the same period in 2023. The company's variable-rate debt exposes it to interest rate risk, with an interest rate of approximately 6.7%.

Debt Metrics Amount (in millions)
Total Indebtedness $1,170
Weighted Average Interest Rate 6.7%
Interest Expense (2024) $62.6

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Resources:

  1. Lamar Advertising Company (LAMR) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Lamar Advertising Company (LAMR)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Lamar Advertising Company (LAMR)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.