Mission Statement, Vision, & Core Values (2024) of CrossFirst Bankshares, Inc. (CFB)

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An Overview of CrossFirst Bankshares, Inc. (CFB)

General Summary of CrossFirst Bankshares, Inc. (CFB)

CrossFirst Bankshares, Inc. (CFB) was established in 2007 and has its headquarters in Leawood, Kansas. The company operates as a financial institution, primarily through its wholly-owned subsidiary, CrossFirst Bank. CFB provides a range of banking services, including commercial banking, consumer banking, and wealth management. As of 2024, CFB reported total assets of approximately $7.6 billion.

The bank's primary offerings include:

  • Commercial loans
  • Consumer loans
  • Deposit accounts
  • Wealth management services
  • Mortgage services

In 2024, the bank's total deposits reached $6.6 billion, reflecting a 2% increase year-to-date, driven by an increase in time deposits and money market accounts.

Company's Financial Performance in the Latest Financial Reports

For the third quarter of 2024, CrossFirst Bankshares reported net income of $19.7 million, or $0.39 per diluted common share, compared to $16.9 million, or $0.34 per diluted common share, for the same period in 2023. For the nine months ending September 30, 2024, net income totaled $56.5 million, or $1.12 per diluted common share, compared to $49.0 million, or $0.99 per diluted common share, for the same period in 2023.

Net interest income for the third quarter of 2024 was approximately $129.2 million, up from $113.4 million in the third quarter of 2023, marking a significant increase attributed to higher average earning assets. The net interest margin on a fully tax-equivalent (FTE) basis improved to 3.29%.

The following table summarizes key financial metrics for CrossFirst Bankshares for the periods indicated:

Metrics Q3 2024 Q3 2023 YTD Q3 2024 YTD Q3 2023
Net Income $19.7 million $16.9 million $56.5 million $49.0 million
Net Interest Income $129.2 million $113.4 million $377.2 million $334.1 million
Deposits $6.6 billion $6.5 billion $6.6 billion $6.4 billion
Loans $6.3 billion $5.9 billion $6.3 billion $5.8 billion
Return on Average Assets 1.02% 0.94% 1.01% 0.95%
Return on Average Equity 10.54% 10.19% 10.50% 10.24%

Introduction to CrossFirst Bankshares as a Leader in the Industry

CrossFirst Bankshares, Inc. has positioned itself as a leading financial institution in the regional banking sector, particularly in the high-growth markets of Kansas, Oklahoma, Texas, Missouri, Arizona, Colorado, and New Mexico. The bank's strategic focus on commercial banking services has allowed it to maintain a competitive edge.

As of September 30, 2024, the bank's non-performing assets represented only 0.34% of total assets, showcasing its strong asset quality and effective risk management strategies. Furthermore, the bank has consistently demonstrated robust financial health, with capital ratios well above regulatory requirements, including a total risk-based capital of 11.8% and a common equity Tier 1 capital of 10.6%.

CrossFirst's successful growth trajectory can be attributed to its commitment to expanding its product offerings and leveraging technology to enhance customer experience. The proposed merger with Busey Corporation, announced on August 26, 2024, is expected to further solidify its market presence and expand its service capabilities.




Mission Statement of CrossFirst Bankshares, Inc. (CFB)

Mission Statement of CrossFirst Bankshares, Inc. (CFB)

The mission statement of CrossFirst Bankshares, Inc. (CFB) is centered around delivering exceptional banking services to its clients while fostering a culture of integrity, teamwork, and community engagement. This mission is pivotal in guiding the company's long-term objectives and operational strategies, ensuring that all employees are aligned with the core purpose of the organization.

Core Components of the Mission Statement

1. Client-Centric Approach

CrossFirst Bankshares prioritizes its clients by offering tailored financial solutions that meet the diverse needs of individuals and businesses. This commitment is reflected in their customer satisfaction metrics, which indicate a high level of client trust and loyalty.

Client Satisfaction Metrics 2024 Q3 2023 Q3
Net Promoter Score (NPS) 72 68
Customer Retention Rate 92% 90%
Customer Growth Rate 5% 4%

2. Commitment to Integrity

Integrity is a cornerstone of CFB's mission, guiding all interactions and decision-making processes. The bank adheres to high ethical standards, which is evident from its compliance metrics and low incidence of regulatory issues.

Regulatory Compliance Metrics 2024 2023
Compliance Violations 0 1
Regulatory Examination Rating Outstanding Excellent
Employee Training Completion Rate 100% 98%

3. Community Engagement

CrossFirst Bankshares is dedicated to supporting the communities it serves through various initiatives and programs. This engagement is reflected in their community investment statistics and volunteer hours contributed by employees.

Community Engagement Metrics 2024 2023
Community Investments $1.2 million $1.0 million
Employee Volunteer Hours 10,000 hours 8,500 hours
Local Partnerships Established 15 12

Through these core components, CrossFirst Bankshares, Inc. demonstrates a strong commitment to its mission, ensuring that all efforts are directed towards delivering high-quality products and services while maintaining integrity and fostering community relationships.




Vision Statement of CrossFirst Bankshares, Inc. (CFB)

Vision Statement Overview

CrossFirst Bankshares, Inc. (CFB) envisions becoming a leading financial services provider, recognized for its commitment to clients and communities. The vision encapsulates a future where the bank is synonymous with innovation, trust, and exceptional customer service.

Commitment to Client-Centric Service

CFB aims to prioritize client satisfaction through tailored financial solutions. The bank's strategy includes understanding client needs, thereby strengthening relationships and fostering loyalty. As of September 30, 2024, CFB reported a net income of $19.6 million for Q3 2024, up from $16.9 million in Q3 2023, reflecting a robust commitment to client-centric service and operational excellence.

Innovation and Technological Advancement

Innovation is a core component of CFB's vision. The bank is investing in technology to enhance operational efficiency and improve customer experience. This approach is evident in the growth of its net interest margin, which increased to 3.29% in Q3 2024, benefiting from strategic technology implementations and repricing adjustments.

Community Engagement and Support

CFB is dedicated to community engagement, aiming to contribute positively to the markets it serves. This commitment is reflected in its $6.6 billion in deposits as of September 30, 2024, a 2% increase year-to-date, showcasing the bank's strong community ties and support.

Financial Stability and Growth

Financial stability is a cornerstone of CFB's vision. The bank maintains a total risk-based capital ratio of 11.8% as of September 30, 2024, indicating a well-capitalized position to support future growth. Furthermore, CFB's loan portfolio reached $6.3 billion, reflecting a strategic focus on sustainable growth.

Table: Key Financial Metrics as of September 30, 2024

Metric Value
Net Income (Q3 2024) $19.6 million
Deposits $6.6 billion
Loan Portfolio $6.3 billion
Total Risk-Based Capital Ratio 11.8%
Net Interest Margin 3.29%

Vision for Sustainable Practices

CFB envisions adopting sustainable practices that align with community needs and environmental responsibility. This includes responsible lending and investment strategies that promote long-term economic health within its operational footprint.




Core Values of CrossFirst Bankshares, Inc. (CFB)

Integrity

CrossFirst Bankshares, Inc. (CFB) emphasizes integrity as a foundational value, fostering trust among clients, employees, and stakeholders.

In 2024, CFB has implemented robust compliance programs to ensure adherence to regulatory standards. This commitment is reflected in their annual compliance training for all employees, which has seen a participation rate of 100% across the organization.

Client-Centric Approach

CFB prioritizes a client-centric approach, focusing on personalized service and responsiveness to client needs.

The bank has launched a new digital banking platform in 2024, resulting in a 25% increase in online customer engagement. The platform includes enhanced features such as 24/7 customer support and personalized financial advice, which have contributed to a customer satisfaction score of 92%.

Excellence

Excellence is a core value at CFB, driving the organization to achieve high standards in all operations.

In the third quarter of 2024, CFB reported a return on average assets of 1.02% and a return on average common equity of 10.54%. These metrics indicate strong financial performance, bolstered by a net interest margin of 3.29%, which reflects effective asset-liability management.

Community Engagement

CFB is committed to community engagement, actively participating in local initiatives and supporting economic development.

In 2024, the bank contributed over $1 million to various local charities and community programs, including educational scholarships and small business grants. This investment underscores their dedication to fostering community growth and support.

Innovation

The value of innovation drives CFB to continuously improve and adapt to changing market conditions.

In 2024, the bank invested $3 million in technology upgrades, including artificial intelligence systems for loan processing. This initiative has decreased loan approval times by 30%, enhancing operational efficiency and client experience.

Core Value Description 2024 Initiatives Impact Metrics
Integrity Fostering trust among stakeholders Annual compliance training 100% employee participation
Client-Centric Approach Focus on personalized service New digital banking platform 25% increase in online engagement, 92% customer satisfaction
Excellence Aiming for high standards Financial performance metrics 1.02% return on assets, 10.54% return on equity, 3.29% net interest margin
Community Engagement Supporting local initiatives $1 million in community contributions Support for scholarships and grants
Innovation Continuous improvement $3 million in technology upgrades 30% reduction in loan approval times

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Article updated on 8 Nov 2024

Resources:

  • CrossFirst Bankshares, Inc. (CFB) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of CrossFirst Bankshares, Inc. (CFB)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View CrossFirst Bankshares, Inc. (CFB)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.