Mission Statement, Vision, & Core Values (2024) of Coupang, Inc. (CPNG)

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An Overview of Coupang, Inc. (CPNG)

General Summary of Coupang, Inc.

Coupang, Inc. (CPNG) was founded in 2010 by Bom Kim in South Korea. Initially starting as a daily deals website, it has evolved into one of the largest e-commerce platforms in South Korea, known for its fast delivery service, "Rocket Delivery." Coupang offers a wide range of products, including electronics, clothing, groceries, and household goods, operating both as a retailer and a marketplace for third-party sellers.

As of 2024, Coupang reported total net revenues of $22.3 billion for the nine months ending September 30, 2024, compared to $17.8 billion for the same period in 2023, reflecting a 25% year-over-year growth.

Company's Financial Performance in the Latest Financial Reports

In its latest financial reports, Coupang achieved a record-breaking $7.87 billion in total net revenues for the three months ending September 30, 2024, marking a 27% increase from $6.18 billion in the same quarter of 2023. The growth was driven by robust sales in both its retail and developing offerings segments.

The breakdown of revenues shows that net retail sales were $6.14 billion for Q3 2024, up from $5.31 billion in Q3 2023. Additionally, net other revenue soared to $1.73 billion, up from $0.87 billion, representing a remarkable 99% increase year-over-year.

Despite the revenue growth, Coupang reported a net income of $64 million for Q3 2024, a decrease from $91 million in Q3 2023, indicating a 30% decline. This was attributed to higher operating expenses, including a $121 million administrative fine and increased costs associated with the acquisition of Farfetch, which contributed to a total operating expense of $7.76 billion for the quarter.

Introduction to Coupang as a Leader in the Industry

Coupang stands out as a leader in the South Korean e-commerce industry, leveraging its advanced logistics and technology to provide a seamless shopping experience. With 22.5 million active customers as of September 30, 2024, Coupang has seen an 11% increase in active customers compared to the previous year. The company's focus on customer engagement and retention has driven a 4% increase in net revenues per active customer, which reached $307 in Q3 2024.

As Coupang continues to expand its market presence and enhance its offerings, it remains committed to innovation and customer satisfaction, solidifying its position as a key player in the global e-commerce landscape.

Financial Metrics Q3 2024 Q3 2023 Change (%)
Total Net Revenues $7.87 billion $6.18 billion 27%
Net Retail Sales $6.14 billion $5.31 billion 16%
Net Other Revenue $1.73 billion $0.87 billion 99%
Net Income $64 million $91 million (30%)
Total Operating Expenses $7.76 billion $6.10 billion 27%
Active Customers 22.5 million 20.2 million 11%
Net Revenues per Active Customer $307 $296 4%



Mission Statement of Coupang, Inc. (CPNG)

Mission Statement of Coupang, Inc. (CPNG)

Coupang, Inc.'s mission statement emphasizes its commitment to delivering the best possible shopping experience for customers while leveraging technology to enhance operational efficiency and improve customer satisfaction. This mission is pivotal in guiding the company’s strategic initiatives and long-term objectives.

Core Component 1: Customer-Centric Focus

Coupang's mission underscores its dedication to understanding and meeting customer needs. The company aims to provide a seamless shopping experience through its extensive product offerings and fast delivery services. As of September 30, 2024, Coupang reported a total net revenue of $7.87 billion for the third quarter, reflecting a 27% increase compared to $6.18 billion in the same quarter of 2023 .

  • Active Customers: As of September 30, 2024, Coupang had approximately 22.5 million active customers, which is an increase of 11% from 20.2 million in the previous year .
  • Customer Engagement: The net revenues per Product Commerce Active Customer reached $307 in Q3 2024, up 4% from $296 in Q3 2023 .

Core Component 2: Innovation Through Technology

Innovation is a central theme in Coupang’s mission statement. The company continuously invests in technology to enhance its logistics and fulfillment capabilities. As of September 30, 2024, Coupang's total assets amounted to $16.34 billion, with $5.96 billion held in cash and cash equivalents .

  • Technology Investments: Coupang spent approximately $665 million on property and equipment in the first nine months of 2024, which includes investments in new fulfillment centers.
  • Operational Efficiency: The adjusted EBITDA margin for Q3 2024 was reported at 4.4%, an increase from 3.9% in Q3 2023, indicating improved operational efficiency .

Core Component 3: Commitment to Quality

Coupang emphasizes its commitment to providing high-quality products and services. The company strives to ensure that customers receive their orders swiftly and efficiently. In Q3 2024, Coupang achieved a gross profit of $2.27 billion, a significant increase of 45% compared to $1.57 billion in Q3 2023 .

  • Product Offerings: The net retail sales for Coupang reached $6.14 billion in Q3 2024, reflecting a 16% increase from $5.32 billion in the same period last year .
  • Customer Satisfaction: The company's focus on quality is evident in its rapid delivery services, which have driven customer loyalty and engagement.
Metric Q3 2024 Q3 2023 % Change
Total Net Revenue $7.87 billion $6.18 billion 27%
Gross Profit $2.27 billion $1.57 billion 45%
Active Customers 22.5 million 20.2 million 11%
Net Revenues per Active Customer $307 $296 4%



Vision Statement of Coupang, Inc. (CPNG)

Vision for Customer Experience

Coupang, Inc. aims to revolutionize customer experience through its commitment to exceptional service and convenience. The company focuses on providing a seamless shopping experience, leveraging technology to enhance customer engagement. As of September 30, 2024, Coupang reported a total of 22.5 million Product Commerce Active Customers, a growth of 11% from the previous year.

Vision for Technological Innovation

The vision of Coupang emphasizes the integration of advanced technology into its operations. The company reported a significant increase in technology and infrastructure costs, reaching approximately $2.16 billion for the nine months ended September 30, 2024, reflecting investments in enhancing its logistics and fulfillment capabilities.

Vision for Operational Efficiency

Coupang’s operational vision includes achieving high efficiency in its supply chain and logistics. As of Q3 2024, Coupang experienced a decrease in cost of sales as a percentage of revenue, dropping from 74.7% in 2023 to 71.2% in 2024. This improvement is attributed to operational efficiencies and supply chain optimization, which are key components of its long-term strategy.

Vision for Market Expansion

Coupang is actively pursuing market expansion, particularly in new geographies. The company has committed to significant capital expenditures, with remaining capital expenditure commitments of $328 million as of September 30, 2024, aimed at building new fulfillment centers. This expansion is part of Coupang's broader vision to enhance its market presence and service offerings.

Vision for Sustainability

As part of its vision for sustainability, Coupang is investing in initiatives that reduce its environmental impact. The company aims to implement eco-friendly practices within its logistics and fulfillment operations. While specific figures related to sustainability investments were not disclosed, Coupang's commitment to sustainability is evident in its operational strategies and goals for the future.

Key Metrics Q3 2024 Q3 2023 Percentage Change
Product Commerce Active Customers (millions) 22.5 20.2 11%
Total Net Revenues ($ millions) 7,866 6,184 27%
Net Retail Sales ($ millions) 6,140 5,315 16%
Cost of Sales (% of Revenue) 71.2% 74.7% -3.5%
Capital Expenditure Commitments ($ millions) 328 N/A N/A



Core Values of Coupang, Inc. (CPNG)

Customer Obsession

Coupang, Inc. prioritizes its customers by fostering a culture of customer obsession. This core value emphasizes understanding customer needs and delivering exceptional service.

In 2024, Coupang has reported a 16% increase in net retail sales, totaling $6.14 billion for the three months ended September 30, 2024, compared to $5.32 billion during the same period in 2023. The company’s focus on customer satisfaction is reflected in its Rocket Delivery service, which guarantees delivery within hours, contributing to a substantial increase in customer retention.

Innovation

Innovation is at the heart of Coupang’s operations, enabling the company to enhance its offerings and streamline processes. This value is demonstrated through its continuous investment in technology and fulfillment capabilities.

As of September 30, 2024, Coupang's total net revenues reached $22.3 billion for the nine months ended, a 25% increase from $17.82 billion in 2023. The acquisition of Farfetch in January 2024 expanded Coupang’s reach into luxury fashion, demonstrating its commitment to innovate and diversify its product offerings.

Integrity

Integrity is foundational to Coupang’s business practices, ensuring transparency and ethical conduct in all dealings. This core value is critical for building trust with customers and stakeholders.

In 2024, Coupang faced an administrative fine of $121 million imposed by the Korea Fair Trade Commission, underscoring the importance of compliance and ethical operations. The company is committed to addressing these challenges and enhancing its governance frameworks to uphold integrity across its operations.

Teamwork

Teamwork is essential in fostering collaboration and driving collective success at Coupang. The company emphasizes a cooperative culture that engages employees at all levels.

As of September 30, 2024, Coupang reported an increase in Product Commerce Active Customers to 22.5 million, up from 20.2 million in the previous year, highlighting the effectiveness of its team-driven strategies to enhance customer engagement. This growth is attributed to cross-departmental collaboration aimed at improving customer experience and operational efficiency.

Accountability

Coupang instills a sense of accountability among its employees, encouraging ownership of responsibilities and outcomes. This core value drives performance and accountability at all levels of the organization.

The company reported a net loss of $65 million for the nine months ended September 30, 2024, compared to a net income of $327 million in 2023. This shift in financial performance has prompted a reassessment of strategies and accountability measures across departments to ensure sustainable growth moving forward.

Core Value Description 2024 Performance Indicator
Customer Obsession Prioritizing customer needs and satisfaction Net retail sales: $6.14 billion (Q3 2024)
Innovation Continuous improvement and technology investment Total net revenues: $22.3 billion (9M 2024)
Integrity Transparency and ethical conduct Administrative fine: $121 million
Teamwork Collaboration across departments Active Customers: 22.5 million
Accountability Ownership of responsibilities and outcomes Net loss: $65 million (9M 2024)

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Resources:

  1. Coupang, Inc. (CPNG) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Coupang, Inc. (CPNG)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Coupang, Inc. (CPNG)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.