Mission Statement, Vision, & Core Values (2024) of Forrester Research, Inc. (FORR)

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An Overview of Forrester Research, Inc. (FORR)

General Summary of Forrester Research, Inc. (FORR)

Forrester Research, Inc. was founded in 1983 and is a leading global research and advisory firm. The company provides insights and expertise to help organizations navigate the evolving digital landscape. Forrester's services include market research, consulting, and events, focusing on various sectors such as technology, marketing, and customer experience.

As of 2024, Forrester's offerings include:

  • Research services: Subscription-based access to research reports and data analytics.
  • Consulting services: Tailored advisory services to help clients implement strategic initiatives.
  • Events: Industry conferences and forums that connect professionals across various sectors.

In 2024, Forrester reported total sales of approximately $324.4 million for the nine months ended September 30, 2024, reflecting a decline from previous periods due to various market challenges.

Company's Financial Performance in the Latest Financial Reports

Forrester's financial performance for the nine months ended September 30, 2024, indicates a challenging period with total revenues of $324.4 million, down from $362.7 million in the same period of the prior year, representing an 11% decrease. This decline was driven by decreases across all segments:

Segment 2024 Revenues (in millions) 2023 Revenues (in millions) Percentage Change
Research $237.3 $249.2 -5%
Consulting $71.3 $90.0 -21%
Events $15.8 $23.5 -33%

During the third quarter of 2024, Forrester reported total revenues of $102.5 million, a decrease of 10% from $113.4 million in Q3 2023. Research revenues accounted for $77.1 million, down 4%, while consulting revenues fell to $23.4 million, a decrease of 17%. Event revenues saw a significant drop to $2.1 million, down 54%.

Net income for the nine months ended September 30, 2024, was a loss of $6.2 million, compared to a profit of $3.7 million in the previous year. The effective tax rate for this period was recorded at 460.9%, a significant increase from 50.8% in the prior year.

Introduction to Forrester as a Leader in the Industry

Forrester Research, Inc. is recognized as a leader in the research and advisory sector, providing critical insights and guidance to businesses navigating technological advancements and market transformations. The company's extensive experience and comprehensive research capabilities position it as a trusted advisor for organizations seeking to enhance their strategic planning and operational efficiency.

Forrester's commitment to innovation and its deep understanding of market dynamics contribute to its reputation as a thought leader in sectors such as digital transformation, customer experience, and technology adoption. As the industry evolves, Forrester continues to adapt its offerings to meet the changing needs of its clients, ensuring its place at the forefront of the research and advisory landscape.




Mission Statement of Forrester Research, Inc. (FORR)

Mission Statement of Forrester Research, Inc. (FORR)

Forrester Research, Inc. (FORR) operates with a mission statement that emphasizes its commitment to delivering high-quality research and consulting services to help clients navigate the complexities of business and technology. The mission statement is pivotal as it guides the company's long-term goals and strategic initiatives.

The key components of Forrester's mission statement are: Customer Focus, Innovation, and Integrity. Each of these components plays a significant role in shaping the company's operations and interactions with clients.

Customer Focus

Forrester's dedication to customer focus is evident in its efforts to provide tailored research and consulting services that meet the unique needs of its clients. In 2024, approximately 73% of Forrester's revenues were derived from research services, which are typically renewable and payable in advance, showcasing their commitment to customer relationships.

Revenue Source 2024 Revenue (in millions) Percentage of Total Revenue
Research $237.3 73%
Consulting $71.3 22%
Events $15.8 5%

Innovation

Innovation is another cornerstone of Forrester's mission. The company invests in developing new research methodologies and tools to provide deeper insights into market trends. In the nine months ending September 30, 2024, Forrester reported a 11% decrease in total revenues, reflecting challenges in the market, yet they continue to innovate their service offerings.

Forrester's research revenues decreased by 5% during this period, indicating a need for ongoing innovation to enhance their product offerings. The decline in consulting revenues by 21% also emphasizes the importance of innovation to capture new client engagements.

Integrity

Integrity underpins Forrester's operations, ensuring that all research and consulting practices are conducted ethically and transparently. This commitment to integrity is reflected in their financial reporting, where they emphasized rigorous compliance with accounting standards and transparency in their operational metrics. For instance, the company recorded a net loss of $6.18 million for the nine months ended September 30, 2024, which was attributed to various restructuring costs and market challenges.

Forrester's effective tax rate for the same period was reported at 460.9%, influenced by discrete tax items from prior operations, further exemplifying their commitment to financial integrity and responsibility.

In conclusion, Forrester's mission statement encapsulates its dedication to customer-centric solutions, continuous innovation, and ethical integrity, positioning it for future growth and success in a competitive marketplace.




Vision Statement of Forrester Research, Inc. (FORR)

Vision Statement Overview

Forrester Research, Inc. (FORR) envisions a future where businesses leverage data-driven insights to drive innovation and improve customer experiences. Their commitment to empowering organizations with research and advisory services is reflected in their strategic goals for 2024.

Empowerment through Insights

Forrester aims to empower organizations by providing actionable insights that facilitate informed decision-making. In 2024, they are focused on enhancing their research capabilities to deliver timely and relevant data that influences strategic planning.

Key Metrics 2023 2024 (Projected)
Total Research Revenues $249.2 million $237.3 million
Consulting Revenues $90.0 million $71.3 million
Events Revenues $23.5 million $15.8 million
Net Income (Loss) $3.7 million $(6.2) million

Commitment to Innovation

The vision of Forrester includes a strong commitment to innovation, fostering a culture that embraces new technologies and methodologies. This is reflected in their investment in research and development, which is anticipated to increase in 2024 despite the overall revenue decline.

R&D Investment 2023 2024 (Projected)
R&D Expenses $12.4 million $13.5 million
New Product Launches 5 7

Enhancing Customer Experience

Forrester envisions a future where customer experience is at the forefront of business strategy. Their efforts to integrate customer feedback into their research processes are expected to yield insights that significantly enhance client engagement and satisfaction.

Customer Engagement Metrics 2023 2024 (Projected)
Client Satisfaction Score 85% 88%
Client Retention Rate 90% 92%

Global Reach and Accessibility

In 2024, Forrester is focused on expanding its global reach, ensuring that insights are accessible to a diverse audience. This includes enhancing their digital platforms to provide clients with seamless access to research and advisory services.

Global Presence 2023 2024 (Projected)
Countries Served 60 65
Revenue from International Clients $79.0 million $73.4 million

Sustainability and Ethical Considerations

Forrester's vision includes a commitment to sustainability and ethical practices in business operations. This encompasses responsible data usage and promoting transparency in research methodologies.

Sustainability Initiatives 2023 2024 (Projected)
Green Certifications 3 5
Reduction in Carbon Footprint 15% 20%



Core Values of Forrester Research, Inc. (FORR)

Integrity

The core value of integrity at Forrester Research, Inc. emphasizes ethical behavior and transparency in all operations. This value is crucial for maintaining trust with clients, stakeholders, and employees.

Forrester demonstrates its commitment to integrity through rigorous compliance programs and ethical training for employees. In 2024, the company enhanced its training programs, ensuring that 100% of employees completed ethics training, which included modules on data privacy and compliance with regulations.

Collaboration

Collaboration is a core value that fosters teamwork and collective problem-solving within Forrester. The company believes that collaborative efforts lead to innovative solutions and enhanced client outcomes.

In 2024, Forrester launched an internal initiative called "Collaborate for Impact," designed to encourage cross-departmental projects. The initiative resulted in a 15% increase in successful project completions compared to the previous year, showcasing the effectiveness of collaborative approaches.

Client-Centricity

Client-centricity is at the heart of Forrester's business strategy, focusing on delivering exceptional value and service to clients. This value is essential for building long-term relationships and a strong reputation in the market.

In 2024, Forrester implemented a new customer feedback system, achieving a client satisfaction score of 92%, up from 88% in 2023. Additionally, the company introduced tailored consulting services, which contributed to a 10% increase in consulting revenue, highlighting its commitment to meeting client needs.

Innovation

Innovation is a core value that drives Forrester to continuously improve its offerings and stay ahead in the competitive research industry. This value is vital for adapting to market changes and meeting evolving client demands.

In 2024, Forrester invested $5 million in research and development to enhance its analytics capabilities. The introduction of new AI-driven tools led to a 20% increase in research product subscriptions, demonstrating the impact of innovative solutions on business growth.

Diversity and Inclusion

Diversity and inclusion are integral to Forrester's culture, promoting a workplace that values varied perspectives and backgrounds. This value is essential for fostering creativity and ensuring equitable opportunities for all employees.

In 2024, Forrester expanded its diversity initiatives, achieving a workforce that is 45% diverse. The company also established mentorship programs that pair underrepresented employees with senior leaders, resulting in a 30% increase in promotions among diverse staff compared to the previous year.

Core Value Initiative Impact
Integrity 100% employee ethics training completion Enhanced compliance and trust
Collaboration "Collaborate for Impact" initiative 15% increase in project completions
Client-Centricity New customer feedback system 92% client satisfaction score
Innovation $5 million investment in R&D 20% increase in research subscriptions
Diversity and Inclusion Expanded diversity initiatives 45% diverse workforce

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Resources:

  1. Forrester Research, Inc. (FORR) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Forrester Research, Inc. (FORR)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Forrester Research, Inc. (FORR)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.