Mission Statement, Vision, & Core Values (2024) of KnowBe4, Inc. (KNBE)

An Overview of KnowBe4, Inc. (KNBE)

General Summary of KnowBe4, Inc.

KnowBe4, Inc. (KNBE) was founded in 2010 by Perry Carpenter and Stu Sjouwerman, focusing on security awareness training and simulated phishing attacks. The company aims to help organizations manage their human risk by educating employees on cybersecurity threats. Its range of products includes security awareness training, at various levels and formats, as well as phishing simulation software, compliance training, and more. As of 2024, KnowBe4's current sales figures indicate a strong market presence with reported revenues of approximately $580 million.

Company's Financial Performance

In its latest financial report, KnowBe4 reported record-breaking revenues of $580 million for the fiscal year 2023, a substantial increase of 30% compared to the previous year. The main product categories, particularly security awareness training and phishing simulation services, contributed significantly to this growth. The company also reported a gross margin of 75% and net income of $50 million.

Introduction to KnowBe4 as an Industry Leader

KnowBe4 is recognized as one of the leading companies within the cybersecurity training sector, dominating the market with a robust suite of solutions tailored to mitigate human risk associated with cyber threats. It serves over 50,000 customers globally, showcasing its reach and influence within the industry. The company's innovative approach and comprehensive training modules have established it as a trusted provider in cybersecurity education.

• Industry Recognition: KnowBe4 has received numerous awards for its innovative solutions.
• Customer Base: More than 50,000 customers around the world.
• Market Presence: One of the top players in cybersecurity training.

For an in-depth understanding of how KnowBe4 maintains its success and leadership position in the market, additional resources can be explored below.

Mission Statement of KnowBe4, Inc. (KNBE)

Mission Statement Overview

The mission statement of KnowBe4, Inc. articulates the company's purpose and direction, serving as a foundational guide for its operations and strategic planning. In 2023, KnowBe4 reported revenues of approximately $144.6 million, reflecting a growth rate of 28% year-over-year. This growth underscores the significance of a well-defined mission in guiding the company’s long-term objectives.

Core Component 1: Empowering Employees

One of the primary elements of KnowBe4's mission statement is to empower employees through continuous education and training. According to a recent study, companies that invest in employee training can see a return on investment of up to 353%. In 2023, KnowBe4 expanded its workforce, reaching 1,200 employees, which represents a 20% increase compared to 2022.

Core Component 2: Creating a Safer Digital Environment

KnowBe4's mission also focuses on creating a safer digital environment for organizations. In 2023, cybercrime costs were projected to reach $8 trillion globally. By equipping employees with the knowledge to recognize and prevent security threats, KnowBe4 aims to reduce the impact of cybercrime on businesses. Reports indicate that cybersecurity training can decrease the likelihood of a security breach by up to 70%.

Core Component 3: Delivering High-Quality Products and Services

The commitment to delivering high-quality products and services is a cornerstone of KnowBe4's mission statement. In 2023, KnowBe4's customer satisfaction rating stood at 94%, based on surveys from over 1,500 clients. The company also achieved a Net Promoter Score (NPS) of 70, indicating strong customer loyalty and satisfaction.

Vision Statement of KnowBe4, Inc. (KNBE)

Vision Statement Overview

The vision statement of KnowBe4, Inc. reflects their aspirations towards becoming the leading provider of security awareness training and simulated phishing attacks, aiming to help organizations ensure cybersecurity through a well-informed workforce.

Commitment to Security Awareness

KnowBe4’s vision emphasizes a strong commitment to enhancing cybersecurity through education and training. Their programs focus on the following key areas:

• Employee Training: Over 1 million users trained globally as of 2023.
• Real-World Simulations: More than 38 million simulated phishing attacks conducted in 2023.
• Platform Expansion: Continuous enhancements to their platform with an increase in modules from 20 to around 50 by 2024.

Innovative Solutions for Cybersecurity

The vision statement also encompasses innovation, positioning KnowBe4 as a pioneer in cybersecurity training solutions. Important metrics include:

Global Reach and Impact

KnowBe4 seeks to broaden its global footprint, serving businesses of all sizes. The company currently reaches:

• Geographic Presence: Operating in over 100 countries.
• Clientele Diversity: Serving over 45,000 customers, including notable companies in various sectors.
• Market Penetration: Estimated to capture 35% of the security awareness training market.

Partnerships and Collaborations

In pursuit of its vision, KnowBe4 emphasizes partnerships with industry leaders to strengthen its service offerings. Key collaborations include:

• Strategic Alliances: Partnerships with major cybersecurity firms such as Cisco and Microsoft.
• Channel Partnerships: Working with over 500 resellers to distribute training services effectively.
• Community Engagement: Participating in over 100 cybersecurity events and conferences in 2023.

Commitment to Continuous Improvement

KnowBe4’s vision statement underscores an ongoing pursuit of excellence, focusing on improving their offerings based on feedback. Recent statistics indicate:

• Feedback Implementation: 85% of customer suggestions incorporated into product updates.
• Training Completion Rate: Achieving a 98% completion rate in training programs.
• Annual Training Refresh: 100% of training content updated annually to keep pace with evolving threats.

Core Values of KnowBe4, Inc. (KNBE)

Integrity

Integrity is a cornerstone value for KnowBe4, Inc., ensuring that all actions and communications are based on honesty, transparency, and accountability. Maintaining integrity builds trust with customers, employees, and stakeholders.

In 2023, KnowBe4 achieved a customer satisfaction rating of 98%, reflecting its commitment to integrity in delivering cybersecurity training services. This integrity is evident in its reporting practices and adherence to compliance regulations, such as GDPR and CCPA, ensuring that customer data is handled with the utmost care.

Innovation

Innovation drives KnowBe4 to create groundbreaking cybersecurity training solutions that anticipate emerging threats. By fostering a culture of creativity and experimentation, the company remains at the forefront of the cybersecurity industry.

During 2023, KnowBe4 launched 25 new training modules, incorporating advancements such as AI-driven phishing simulations. The company invested approximately $20 million in R&D to enhance product offerings, a 15% increase from the previous year.

Customer Focus

Customer Focus ensures that KnowBe4 prioritizes the needs and experiences of its clients. By actively seeking feedback and iterating on its services, KnowBe4 fosters strong, lasting relationships with its clientele.

In 2023, KnowBe4 implemented a new customer feedback system that facilitated over 1,000 responses, resulting in a 30% improvement in service delivery times. Furthermore, the company achieved a Net Promoter Score (NPS) of 75, indicating high levels of customer loyalty.

Excellence

Excellence is pursued relentlessly at KnowBe4, with a commitment to delivering the highest quality in all products and services. This value motivates employees to strive for outstanding results and continuous improvement.

In 2023, KnowBe4 received the Cybersecurity Excellence Award for Best Security Awareness Training. The company also recorded a 40% reduction in customer reported incidents after the implementation of its training programs, showcasing its dedication to excellence in the field.

Collaboration

Collaboration is fundamental in fostering teamwork and open communication within KnowBe4. This value enables the company to leverage diverse perspectives and skills for enhanced problem-solving.

In 2023, KnowBe4 organized over 50 cross-departmental workshops aimed at improving inter-team communication and project execution. Employee engagement surveys indicated a 25% increase in teamwork satisfaction from the previous year.