Emerald Holding, Inc. (EEX): Business Model Canvas

Key Partnerships

The success of Emerald Holding, Inc. relies heavily on strong partnerships with various key players in the events industry. These partnerships are essential in ensuring the delivery of high-quality events and maximizing revenue opportunities. The key partnerships for Emerald Holding, Inc. include:

• Venue providers: Emerald Holding, Inc. partners with various venue providers to secure suitable locations for its events. These partnerships are crucial in ensuring that the events are held in convenient and attractive locations that cater to the needs of both exhibitors and attendees.
• Event organizers: Emerald Holding, Inc. collaborates with event organizers to plan and execute successful events. These partnerships involve sharing resources, expertise, and networks to ensure that the events meet the expectations of both participants and stakeholders.
• Technology service providers: Emerald Holding, Inc. works with technology service providers to leverage the latest technological advancements in event management. These partnerships help in streamlining processes, enhancing attendee experiences, and optimizing event outcomes.
• Advertising partners: Emerald Holding, Inc. partners with advertising agencies and media outlets to promote its events and reach a wider audience. These partnerships are crucial in increasing event visibility, attracting sponsors and exhibitors, and driving ticket sales.

Key Activities

Emerald Holding, Inc. is focused on organizing trade shows and exhibitions as one of its key activities. With a strong reputation in the industry, Emerald Holding works closely with exhibitors, sponsors, and attendees to create successful events that cater to various industries and markets.

Conference management is another essential activity for Emerald Holding. From planning and scheduling to logistics and on-site management, the team at Emerald Holding ensures that conferences run smoothly and offer valuable content and networking opportunities for participants.

In addition to organizing physical events, Emerald Holding excels in marketing and promoting these events. Utilizing various channels such as social media, email marketing, and partnerships, the company strategically drives awareness and attendance to their trade shows and conferences.

Emerald Holding also offers digital event solutions, allowing for virtual and hybrid event experiences. With a strong focus on technology and innovation, the company provides customized digital platforms and tools to enhance the overall event experience for participants, speakers, and exhibitors.

Key Resources

Emerald Holding, Inc. relies on a variety of key resources to successfully execute its business model. These resources are essential for the company to provide high-quality events for its customers and create value for its stakeholders.

• Emerald Holding, Inc. invests in state-of-the-art event infrastructure to create engaging and memorable experiences for attendees. This includes venues, vendor relationships, and equipment necessary to host successful events.
• The company's event infrastructure plays a crucial role in attracting exhibitors and attendees, and ultimately, driving revenue for the business.

• Emerald Holding, Inc. has a team of experienced professionals who are experts in event planning, marketing, sales, and operations. This staff is critical to the company's ability to execute successful events and drive growth in its target markets.
• The expertise and knowledge of Emerald Holding's staff enable the company to identify new opportunities, address challenges, and deliver value to its customers and partners.

• Emerald Holding, Inc. utilizes proprietary event software to streamline event management processes, improve efficiency, and enhance the overall attendee experience.
• This software enables the company to efficiently manage registration, exhibitor services, marketing campaigns, and other critical aspects of event planning and execution.

• Emerald Holding, Inc. leverages its extensive industry networks to connect with key stakeholders, develop partnerships, and stay informed about industry trends and best practices.
• These networks provide the company with valuable insights and opportunities that help drive innovation and growth in its target markets.

Value Propositions

• Comprehensive event management services: Emerald Holding, Inc. offers a wide range of event management services, providing clients with end-to-end solutions for their exhibitions and conferences. From planning and marketing to logistics and coordination, we ensure the seamless execution of each event.

• Strong portfolio of large-scale exhibitions: With a diverse portfolio of industry-specific exhibitions, Emerald Holding, Inc. offers access to a wide range of markets and audiences. Our events attract thousands of attendees and exhibitors, providing valuable networking and business opportunities for participants.

• Hybrid event options combining physical and digital experiences: In response to the changing landscape of event planning, Emerald Holding, Inc. offers hybrid event solutions that combine in-person and virtual experiences. This allows attendees to participate in events remotely while still engaging with exhibitors and speakers.

• Access to key industry leaders and professionals: Emerald Holding, Inc. provides unparalleled access to influential industry leaders, experts, and professionals through our events. Attendees have the opportunity to learn from and connect with top players in their respective fields, gaining valuable insights and expanding their networks.

Customer Relationships

Emerald Holding, Inc. (EEX) prides itself on building strong and lasting relationships with its customers through personalized assistance, customized sponsorship packages, and long-term partnership engagements. The company understands the importance of fostering connections with its clients to ensure their success. Here are some key aspects of EEX's customer relationships:

• Personal assistance during events: EEX provides hands-on support to customers during events, ensuring that their needs are met and any issues are promptly addressed. Whether it's troubleshooting technical difficulties or coordinating logistics, EEX's team is dedicated to providing top-notch customer service.
• Customized sponsorship packages: EEX works closely with its clients to tailor sponsorship packages that align with their marketing goals and budget. By offering a personalized approach to sponsorship, EEX enhances the value of its partnerships and helps customers achieve their desired outcomes.
• Long-term partnership engagements: EEX values long-term relationships with its customers and aims to be a trusted partner in their success. By fostering loyalty and trust, EEX can collaborate more effectively with clients and deliver sustainable value over time.
• Technical support for digital platforms: In today's digital age, EEX recognizes the importance of providing technical support to customers who utilize its digital platforms. Whether it's troubleshooting website issues or guiding clients through online tools, EEX's tech team is dedicated to ensuring a seamless experience for customers.

Channels

Emerald Holding, Inc. utilizes multiple channels to reach its customers and drive sales growth. These channels include:

• Company website: The company's website serves as a central hub for customers to learn about Emerald Holding, Inc.'s products and services. Customers can easily navigate through the website to find information on events, products, and services offered.
• Direct sales team: Emerald Holding, Inc. has a dedicated direct sales team that is responsible for reaching out to potential customers, building relationships, and closing sales. This team plays a crucial role in building partnerships and securing business opportunities.
• Social media platforms: The company leverages popular social media platforms such as Facebook, Instagram, and Twitter to engage with its target audience, promote events, and showcase products. Social media allows Emerald Holding, Inc. to interact with customers in real-time and create a strong brand presence online.
• Email marketing: Emerald Holding, Inc. utilizes email marketing campaigns to communicate with customers, promote upcoming events, and share relevant industry news. The company's email marketing strategy aims to keep customers informed and engaged, ultimately driving sales and brand loyalty.

Customer Segments

Emerald Holding, Inc. caters to a diverse range of customer segments within the events industry:

• Event exhibitors and sponsors: These are companies looking to showcase their products and services at trade shows, conferences, and other events. Emerald provides them with opportunities to connect with their target audience and generate leads.
• Professional associations: Emerald partners with professional associations to host industry-specific events. These associations benefit from the expertise and resources provided by Emerald to make their events successful.
• Corporate event planners: Large corporations and businesses rely on Emerald to organize and host their corporate events, meetings, and conferences. Emerald's experience and services help these customers plan and execute successful events.
• Attendees from various industries: Whether they are industry professionals, buyers, or general attendees, Emerald's events attract a diverse range of individuals looking to network, learn, and explore new opportunities within their respective industries.

Cost Structure

Emerald Holding, Inc. operates within a cost structure that supports the successful execution of various events and trade shows. Understanding and effectively managing these costs is crucial for the company's financial sustainability and profitability.

The key components of Emerald Holding's cost structure include:

• Venue rental expenses: One of the significant expenses for Emerald Holding is the rental of venues for hosting trade shows and events. Securing and maintaining suitable venues that can accommodate the needs of exhibitors and attendees is essential for the success of these events.
• Event setup and logistics: To ensure that each event runs smoothly, Emerald Holding invests in event setup and logistics. This includes expenses related to booth installations, furniture rentals, transportation, and other logistical aspects that contribute to the overall experience of the event.
• Marketing and advertising costs: Another essential component of the cost structure is marketing and advertising expenses. Emerald Holding invests in various marketing channels to promote its events and attract exhibitors and attendees. This includes digital marketing campaigns, print advertising, social media promotions, and other marketing efforts.
• Technology development and maintenance: In today's digital age, technology plays a crucial role in event management. Emerald Holding incurs costs related to the development and maintenance of technology platforms that facilitate event registration, exhibitor management, attendee engagement, and other aspects of event planning.

By effectively managing these costs, Emerald Holding can optimize its financial performance and deliver high-quality events that meet the needs and expectations of its stakeholders.

Revenue Streams

Booth and Space Rentals at Trade Shows: Emerald Holding, Inc. generates revenue by renting out booth spaces to exhibitors at its trade shows. Exhibitors pay a fee to showcase their products and services to attendees, providing a platform for businesses to connect with potential customers and partners.

Sponsorship Fees: In addition to booth rentals, Emerald Holding, Inc. also earns revenue through sponsorship fees. Companies can sponsor various aspects of the trade shows, such as keynote speakers, networking events, or promotional materials, in exchange for exposure and branding opportunities.

Ticket Sales for Entry: Attendees must purchase tickets to gain entry to Emerald Holding, Inc. trade shows. These ticket sales contribute to the company's revenue stream and help cover the costs of organizing and hosting the events. Different ticket packages may be offered, depending on the level of access and benefits desired by attendees.

Online Access Passes for Virtual Events: In response to the growing trend of virtual events, Emerald Holding, Inc. offers online access passes for attendees who wish to participate in virtual trade shows or conferences. These passes provide access to live streams, on-demand content, and virtual networking opportunities, generating revenue through online ticket sales.

• Booth and space rentals
• Sponsorship fees
• Ticket sales for entry
• Online access passes for virtual events