Kelly Services, Inc. (KELYB): Business Model Canvas

Key Partnerships

Kelly Services, Inc. has established key partnerships to enhance its business model and provide top-notch staffing solutions to clients. These partnerships include:

• Alliance with tech firms: By partnering with technology companies, Kelly Services is able to provide specialized IT staffing solutions to clients in need of technical expertise. This alliance ensures that clients have access to skilled professionals who can help them achieve their business goals.
• Collaboration with educational institutions: Kelly Services works closely with educational institutions to identify and train talent for the workforce. By partnering with colleges and universities, Kelly Services is able to source candidates with the right skills and qualifications to meet the needs of clients.
• Outsourcing agreements with corporate clients: Kelly Services has formed outsourcing agreements with corporate clients to provide them with comprehensive staffing solutions. These agreements allow Kelly Services to handle all aspects of talent sourcing, recruitment and management on behalf of the client.
• Partnerships with job boards and recruitment platforms: By partnering with leading job boards and recruitment platforms, Kelly Services is able to expand its reach and attract a wider pool of candidates. These partnerships also help Kelly Services stay up-to-date with industry trends and best practices in recruitment.

Key Activities

Recruiting and Staffing Services: Kelly Services, Inc. specializes in providing businesses with top talent through their recruiting and staffing services. They work closely with companies to understand their staffing needs and then source, screen, and place qualified candidates for various roles.

Employee Training and Development Programs: In order to enhance the skills and knowledge of their workforce, Kelly Services, Inc. offers employee training and development programs. These programs are designed to help employees grow professionally and stay competitive in the ever-changing job market.

Customer Support and Relationship Management: Providing excellent customer support is a key activity for Kelly Services, Inc. They ensure that their clients receive the attention and assistance they need throughout the entire recruitment and staffing process. By building strong relationships with their customers, Kelly Services, Inc. is able to retain clients and attract new business.

Market Research and Analysis: Another important activity for Kelly Services, Inc. is conducting market research and analysis. By staying informed about industry trends and employment market dynamics, they are able to adjust their services and offerings to meet the evolving needs of their clients.

• Recruiting and staffing services
• Employee training and development programs
• Customer support and relationship management
• Market research and analysis

Key Resources

Recruitment networks and databases: Kelly Services, Inc. has access to a wide range of recruitment networks and databases which allows them to source top talent for their clients. These networks and databases provide them with a vast pool of potential candidates to choose from, ensuring that they can match the right individual to the right job.

Skilled human resources team: The company's team of skilled human resources professionals play a crucial role in the recruitment process. They are responsible for screening candidates, conducting interviews, and assessing their qualifications to ensure they meet the requirements of the job. Their expertise in the field helps Kelly Services, Inc. identify the best candidates for their clients.

Strong brand reputation: Kelly Services, Inc. has built a strong brand reputation over the years as a reliable and trustworthy staffing agency. This reputation not only attracts top talent to work with them, but also instills confidence in clients who rely on their services to find the right candidates for their job openings.

Proprietary recruitment technology: The company has invested in proprietary recruitment technology that streamlines the recruitment process. This technology allows them to match candidates with job openings more efficiently, track their progress throughout the hiring process, and provide valuable insights to clients on the recruitment landscape.

• Recruitment networks and databases
• Skilled human resources team
• Strong brand reputation
• Proprietary recruitment technology

Value Propositions

Kelly Services, Inc. prides itself on offering a range of value propositions that cater to the diverse staffing needs of its clients. Here are the key value propositions that set us apart:

• Comprehensive staffing solutions across various sectors: Kelly Services, Inc. has expertise in providing staffing solutions in a wide range of industries including healthcare, financial services, manufacturing, and more. This breadth of experience allows us to tailor our services to meet the unique needs of each sector.
• Expertise in temporary, permanent, and temp-to-hire placements: Whether our clients are looking for short-term temporary staff, permanent employees, or temp-to-hire placements, Kelly Services, Inc. has the expertise to deliver top-quality candidates in a timely manner. Our extensive network of job seekers ensures that we can find the right fit for any position.
• Customized workforce management services: We understand that every organization has different workforce management needs. That's why we offer customized solutions to help our clients optimize their staffing processes, improve productivity, and reduce costs. From workforce planning to performance management, Kelly Services, Inc. has the tools and expertise to help businesses succeed.
• Strong emphasis on compliance and ethical employment practices: At Kelly Services, Inc., we prioritize compliance with all relevant labor laws and regulations to ensure that both our clients and candidates are protected. We also uphold the highest ethical standards in our recruitment and hiring processes, treating all individuals with respect and fairness.

Customer Relationships

Kelly Services, Inc. (KELYB) prioritizes customer relationships in order to provide the best possible service to job seekers and employers. Here are some key aspects of our customer relationship strategy:

• Personalized service with dedicated account managers: We believe in building strong relationships with our clients by assigning dedicated account managers to each account. These account managers serve as the primary point of contact and work closely with clients to understand their unique needs and provide tailored solutions.
• Customer support teams: In addition to dedicated account managers, we have customer support teams available to assist clients with any questions or concerns they may have. Our customer support teams are well-trained and equipped to handle any issues that may arise, ensuring a smooth and efficient experience for our clients.
• Online portals for job seekers and employers: We offer online portals for both job seekers and employers to easily access our services and resources. These portals allow users to search for jobs, submit resumes, and connect with potential candidates or employers in a seamless and convenient way.
• Ongoing feedback and improvement practices: At Kelly Services, we value feedback from our clients and use it to continuously improve our services. We regularly solicit feedback from clients through surveys and focus groups, and use this information to make necessary adjustments and enhancements to our offerings.

Channels

Company website and online job posting platforms: Kelly Services, Inc. utilizes its official website as a primary channel for connecting job seekers with potential employers. The online job posting platforms allow candidates to search for suitable job openings and submit their resumes online. This channel provides a convenient and efficient way for individuals to explore job opportunities and apply for positions within various industries.

Physical recruitment offices: Kelly Services, Inc. maintains physical recruitment offices in strategic locations to cater to individuals who prefer face-to-face interactions during the job search process. These offices serve as a hub for job seekers to receive personalized assistance, attend interviews, and engage in networking activities. The physical recruitment offices also allow recruiters to conduct in-person interviews with candidates and assess their qualifications and suitability for specific job roles.

Networking events and job fairs: Kelly Services, Inc. actively participates in networking events and job fairs to establish connections with potential candidates and employers. These events provide a platform for the company to showcase its services, interact with job seekers, and create awareness about job opportunities available through Kelly Services. By participating in such events, Kelly Services, Inc. expands its reach and engages with a diverse pool of talent seeking employment opportunities.

Social media and digital marketing campaigns: Kelly Services, Inc. leverages social media platforms and digital marketing campaigns to promote its services, showcase job openings, and engage with a broader audience of job seekers. Through targeted advertising and engaging content, the company raises brand awareness, attracts qualified candidates, and facilitates communication between employers and job seekers. The use of social media and digital marketing channels enhances the visibility of Kelly Services, Inc. and strengthens its position in the competitive staffing industry.

Customer Segments

The primary customer segments of Kelly Services, Inc. (KELYB) include large enterprises and Small and Medium-sized Enterprises (SMEs) looking for staffing solutions, individuals seeking employment opportunities, and various industries such as IT, education, healthcare, and manufacturing.

• Large enterprises and SMEs: Kelly Services caters to the staffing needs of both large corporations and small to medium-sized businesses. These customers typically require temporary staffing solutions for specific projects or seasonal demands, as well as permanent placement services for full-time positions.
• Individuals: Kelly Services also serves individuals looking for employment opportunities across a wide range of industries. Whether they are seeking temporary assignments, contract work, or permanent positions, Kelly Services assists job seekers in finding the right opportunities to match their skills and experience.
• Industries: Kelly Services provides staffing solutions to various industries, including IT, education, healthcare, and manufacturing. By understanding the specific needs and requirements of each industry, Kelly Services is able to source top talent and match them with the right job opportunities within these sectors.

Cost Structure

The cost structure of Kelly Services, Inc. includes various expenses that are crucial for the operation of the business:

• Recruitment and training expenses: Kelly Services invests in recruiting top talent for its clients and also provides training to ensure that their employees meet the required standards. This involves costs associated with job postings, recruitment events, background checks, and training programs.
• Marketing and advertising costs: In order to attract clients and candidates, Kelly Services allocates a significant portion of its budget to marketing and advertising efforts. This includes online advertising, social media campaigns, print ads, and promotional materials.
• Operational expenses: The day-to-day operations of Kelly Services require expenses such as office rent, utilities, insurance, and office supplies. These operational costs are essential for maintaining a productive work environment for employees.
• Technology development and maintenance costs: With the increasing reliance on technology in the recruitment industry, Kelly Services invests in developing and maintaining recruitment software, databases, and other technology tools to streamline the recruitment process. This includes costs for software licenses, IT support, and regular updates.

Revenue Streams

Kelly Services, Inc. generates revenue through a variety of channels to maintain a steady stream of income. These revenue streams include:

• Fees from Permanent, Temporary, and Temp-to-Hire Placements: Kelly Services charges fees to companies for finding suitable candidates for permanent, temporary, and temp-to-hire positions. These fees are typically based on a percentage of the candidate's annual salary or an hourly rate for temporary placements.
• Managed Service Provider (MSP) Fees: Kelly Services also earns revenue through managed service provider (MSP) fees by acting as an intermediary between companies and multiple staffing agencies. In this model, Kelly Services oversees the entire staffing process for the company, from sourcing candidates to onboarding and payroll management.
• Revenue from Recruitment Process Outsourcing (RPO) Services: Kelly Services offers recruitment process outsourcing (RPO) services where they fully manage a company's recruitment process on behalf of the client. This includes everything from job postings, candidate screening, interviews, and offer negotiations. Revenue is generated through service fees charged to the client.
• Online Job Board and Advertisement Revenues: Kelly Services operates an online job board where companies can post job openings and search for candidates. Revenue is generated through fees charged for job postings, featured listings, and advertisements on the platform. This provides an additional source of income for the company.