Yatra Online, Inc. (YTRA): Business Model Canvas

Key Partnerships

Yatra Online, Inc. has developed crucial partnerships with a variety of companies to enhance its business model:

• Hotel and airline companies: Yatra collaborates with a wide range of hotel and airline companies to offer customers a diverse selection of accommodations and flights. These partnerships allow Yatra to provide competitive pricing and exclusive deals to its customers.
• Travel service providers: Yatra works closely with travel service providers such as car rental agencies, tour operators, and activity providers. This enables Yatra to offer comprehensive travel packages that meet the diverse needs of their customers.
• Payment gateway partners: Yatra partners with various payment gateway providers to ensure secure and convenient payment options for its customers. These partnerships help streamline the booking process and enhance the overall customer experience.
• Affiliate marketing sites: Yatra collaborates with affiliate marketing sites to expand its reach and attract new customers. By partnering with reputable affiliate sites, Yatra can increase its online visibility and drive more traffic to its platform.

Key Activities

The key activities of Yatra Online, Inc. revolve around four main areas that help drive the success of the business. These activities are essential for the company to create value for its customers and partners.

• Yatra Online, Inc. continuously develops and updates its website and mobile app to provide a user-friendly platform for customers to book flights, hotels, and holiday packages.
• The company focuses on enhancing the user experience by incorporating new features, improving functionality, and optimizing performance to ensure a seamless booking process for all users.

• Yatra Online, Inc. collaborates with various airlines, hotels, and tour operators to offer a wide range of travel options to its customers.
• The company maintains strong relationships with its partners to ensure competitive pricing, exclusive deals, and personalized offers for its customers.

• Yatra Online, Inc. provides round-the-clock customer service to assist customers with booking inquiries, reservation changes, and other travel-related issues.
• The company prioritizes customer satisfaction by offering efficient and reliable support services through multiple channels, including phone, email, and live chat.

• Yatra Online, Inc. engages in marketing campaigns and promotions to attract new customers, retain existing ones, and drive sales through various channels, such as social media, search engines, and affiliate marketing.
• The company focuses on creating brand awareness, generating leads, and increasing customer loyalty through targeted marketing strategies and promotional offers.

Key Resources

Online travel booking platform: Yatra Online, Inc. relies heavily on its online travel booking platform as a key resource. This platform allows customers to search for and book flights, hotels, and other travel services easily and conveniently.

Contracts with travel service providers: Yatra has established strong partnerships with various travel service providers such as airlines, hotels, and tour operators. These contracts allow Yatra to offer a wide range of options to its customers and secure competitive pricing.

Customer database: Yatra has built a valuable customer database over the years, which includes information on past bookings, preferences, and feedback. This database allows Yatra to personalize its offerings and provide targeted marketing campaigns to its customers.

IT infrastructure: Yatra relies on a robust IT infrastructure to support its online operations. This infrastructure includes servers, software, and security measures to ensure smooth and secure transactions for its customers.

• Online travel booking platform
• Contracts with travel service providers
• Customer database
• IT infrastructure

Value Propositions

Yatra Online, Inc. offers a variety of value propositions to its customers, ensuring that their travel needs are met efficiently and effectively. These value propositions are at the core of the company's business model and set it apart from its competitors.

• Comprehensive travel services: Yatra Online, Inc. provides a wide range of travel services, including flight bookings, hotel reservations, holiday packages, and more. This ensures that customers can find everything they need for their trip in one convenient location.
• Competitive pricing: The company is committed to offering competitive pricing on all its services, making travel more affordable for its customers. This value proposition attracts budget-conscious travelers looking to save money without sacrificing quality.
• User-friendly booking interface: Yatra Online, Inc. offers a user-friendly booking interface that makes it easy for customers to search for and book their travel arrangements. The intuitive design of the platform ensures a seamless booking experience.
• Loyalty rewards program: The company rewards its loyal customers with a loyalty rewards program that offers exclusive benefits and discounts. This value proposition encourages repeat business and fosters customer loyalty.
• Various payment options: Yatra Online, Inc. provides customers with a variety of payment options to choose from, including credit card, debit card, net banking, and mobile wallets. This flexibility ensures that customers can pay for their travel arrangements in a way that is convenient for them.

Customer Relationships

In order to establish strong and lasting relationships with our customers, Yatra Online, Inc. focuses on providing exceptional customer service and personalized experiences. Here are some key elements of our customer relationships strategy:

• 24/7 customer support: We understand that travel plans can change at any moment, which is why we offer round-the-clock customer support to assist our customers with any queries or issues they may have. Whether it's a change to a booking or a last-minute request, our team is always available to help.
• Personalized travel recommendations: We utilize data analytics and machine learning algorithms to understand our customers' preferences and behavior. This allows us to provide personalized travel recommendations that cater to their individual needs and interests. By offering tailored suggestions, we enhance the overall travel experience for our customers.
• Loyalty and rewards programs: To incentivize repeat business and foster customer loyalty, we offer loyalty programs that provide exclusive benefits and rewards to our frequent travelers. Through these programs, customers can earn points for every booking, which can be redeemed for discounts, upgrades, and other perks.
• Customer feedback mechanisms: We actively seek feedback from our customers to continuously improve our services and offerings. Through surveys, reviews, and other feedback channels, we gather valuable insights that help us identify areas for improvement and enhance the overall customer experience. By listening to our customers, we demonstrate our commitment to their satisfaction and loyalty.

Channels

Yatra Online, Inc. utilizes a variety of channels to reach and engage with its customers. These channels are designed to provide convenience and accessibility to users, ultimately driving bookings and revenue for the company. The following channels are key components of Yatra's business model:

• Website: Yatra's website serves as the primary platform for customers to search for and book flights, hotels, packages, and other travel services. The website features a user-friendly interface, easy navigation, and secure payment options to ensure a seamless booking experience.
• Mobile applications: Yatra offers mobile applications for both iOS and Android devices, allowing users to access its services on-the-go. The mobile apps provide a convenient way for customers to book travel, check flight statuses, view hotel details, and receive notifications on deals and promotions.
• Call centers: Yatra operates call centers with customer service representatives who assist customers with their bookings, inquiries, and support needs. The call centers provide personalized assistance to customers who prefer speaking with a live agent rather than using online channels.
• Affiliate websites: Yatra partners with affiliate websites to expand its reach and attract more customers. These affiliate websites promote Yatra's services through their platforms and drive traffic to Yatra's website, earning a commission for each successful referral or booking.
• Social media platforms: Yatra leverages social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with customers, share updates on travel deals, and promote its services. Social media platforms enable Yatra to connect with a wider audience, build brand awareness, and drive traffic to its website.

Customer Segments

Yatra Online, Inc. caters to a wide range of customer segments in the travel industry. These segments include:

• Leisure travelers: Yatra attracts leisure travelers who are looking to book holidays, vacations, and getaways for personal and family trips. These customers are typically looking for affordable and convenient travel options.
• Business travelers: Yatra also targets business travelers who need to book flights, hotels, and other travel services for work-related trips. These customers often require flexible booking options and convenient travel arrangements.
• Travel agencies: Yatra partners with travel agencies to provide them with a platform to book flights, hotels, and holiday packages for their customers. These agencies benefit from Yatra's wide range of offerings and competitive prices.
• Corporate clients: Yatra offers corporate travel solutions for businesses looking to book travel services for their employees. These corporate clients benefit from Yatra's efficient booking system, expense management tools, and personalized service.

Cost Structure

Yatra Online, Inc. incurs several costs in order to operate its online travel booking platform efficiently. These costs are essential for the company to provide a seamless experience for its customers and partners. The key components of the cost structure include:

• Yatra invests heavily in IT development to ensure that its online platform is user-friendly, secure, and up-to-date. This includes the cost of hiring software developers, maintaining servers, and implementing new technological features to improve the customer experience.

• Yatra allocates a significant portion of its budget towards marketing and advertising in order to attract new customers and promote its services. This includes digital marketing campaigns, partnerships with influencers, and traditional advertising channels.

• Yatra works with a network of travel partners, such as airlines, hotels, and tour operators, to offer a wide range of travel options to its customers. In order to compensate these partners for their services, Yatra incurs commission fees on each booking made through its platform.

• Yatra places a strong emphasis on providing excellent customer service to address any queries or issues that may arise during the booking process. This includes the cost of hiring customer support representatives, training staff, and investing in customer support technologies.

Revenue Streams

Yatra Online, Inc. generates revenue through various streams which are crucial for the company's financial success and sustainability. These revenue streams include:

• Commissions on bookings: Yatra earns a significant portion of its revenue through commissions on bookings made through its platform. Whenever a user books a flight, hotel, or holiday package through Yatra, the company earns a commission from the travel service provider.
• Advertising fees from partners: Yatra also generates revenue by charging advertising fees from its partners. Travel service providers such as airlines, hotels, and tour operators pay Yatra to promote their services on the platform, thereby reaching a wider audience and increasing their bookings.
• Service fees from users: Yatra charges service fees from users for providing assistance and support throughout the booking process. These fees may vary depending on the type of service and level of assistance required by the user.
• Premium listing fees for partners: Yatra offers premium listing opportunities to its partners who wish to showcase their services more prominently on the platform. Partners pay additional fees for premium listings, which can help them attract more customers and increase their bookings.

These revenue streams collectively contribute to Yatra's overall financial performance and help the company sustain its operations while providing value to both users and partners in the travel industry.