Coupang, Inc. (CPNG): history, ownership, mission, how it works & makes money

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Coupang, Inc. (CPNG) Information


A Brief History of Coupang, Inc.

Coupang, Inc. has established itself as a significant player in the e-commerce landscape, particularly in South Korea. Founded in 2010 by Bom Kim, Coupang initially focused on online retail and has since expanded its operations, now offering a diverse range of services including food delivery, logistics, and more.

Financial Performance Overview

As of September 30, 2024, Coupang reported total net revenues of $22.3 billion, a 25% increase from $17.8 billion in the same period of the previous year. This growth can be attributed to both net retail sales and net other revenues, which include services like delivery and advertising.

Metrics Q3 2024 Q3 2023 % Change
Total Net Revenues $7.87 billion $6.18 billion 27%
Net Retail Sales $6.14 billion $5.32 billion 16%
Net Other Revenue $1.73 billion $869 million 99%
Net Income (Loss) $64 million $91 million (30%)
Free Cash Flow $(42) million $536 million (108%)

Key Acquisitions and Expansions

In January 2024, Coupang acquired Farfetch, a luxury fashion e-commerce platform, which has significantly impacted its revenue and operational structure. This acquisition has contributed to an increase in operating costs, which rose by $706 million in the nine months ended September 30, 2024, primarily due to the integration of Farfetch’s operations.

Operating Costs and Margin Analysis

The total operating costs and expenses for Coupang reached $22.2 billion for the nine months ended September 30, 2024, reflecting a substantial increase from $17.5 billion in the previous year. The operating income for the same period was reported at $124 million, down from $342 million, indicating a shift in profitability margins due to higher expenses from the Farfetch acquisition and increased technology costs.

Metrics 2024 2023 % Change
Total Operating Costs $22.2 billion $17.5 billion 27%
Operating Income $124 million $342 million (64%)

Cash Flow and Liquidity Position

As of September 30, 2024, Coupang had total cash, cash equivalents, and restricted cash amounting to $6.0 billion. The company reported net cash provided by operating activities of $1.21 billion, a decrease of 41% from the previous year, primarily driven by a significant decline in net income.

The liquidity position remains robust, with $1.1 billion available under revolving credit facilities, ensuring sufficient capital for ongoing investments and operational needs.

Future Outlook and Strategic Focus

Coupang aims to continue expanding its fulfillment and logistics capabilities, with significant investments planned to enhance infrastructure. As of September 30, 2024, there were commitments of $328 million for capital projects expected to be completed over the next two years. The strategic focus remains on leveraging technology to improve customer experience and operational efficiency.



A Who Owns Coupang, Inc. (CPNG)

Ownership Structure

Coupang, Inc. (CPNG) has a dual-class share structure comprising Class A and Class B common stock. As of September 30, 2024, the ownership of Coupang is distributed as follows:

Shareholder Type Class A Shares Class B Shares Total Shares Ownership Percentage
Founders and Management 1,790 million 15 million 1,805 million 100%
Public Investors

Major Shareholders

The following table outlines the major shareholders of Coupang as of September 30, 2024:

Shareholder Name Type of Shares Number of Shares (millions) Ownership Percentage
Bom Kim (Founder, CEO) Class B 15 0.8%
SoftBank Group Corp. Class A 1,500 83.3%
Other Institutional Investors Class A 275 15.2%

Recent Changes in Ownership

In April 2024, Coupang repurchased 10 million shares of its Class A common stock for $178 million, affecting the overall share distribution but maintaining the total share capital.

Financial Overview

As of September 30, 2024, Coupang reported total cash, cash equivalents, and restricted cash amounting to $6.0 billion, with $4.9 billion held by foreign subsidiaries.

Market Capitalization

As of the end of Q3 2024, Coupang's market capitalization was approximately $10 billion, reflecting the company's valuation based on its stock performance.

Equity Structure

The equity structure of Coupang, Inc. is as follows:

Equity Component Value (in millions)
Total Equity $4,200
Accumulated Deficit $(4,385)
Noncontrolling Interests $4

Conclusion on Ownership Dynamics

With a strong backing from major shareholders like SoftBank and the founder, Coupang maintains a robust ownership structure that supports its growth ambitions in the competitive e-commerce landscape, particularly in South Korea and expanding markets.



Coupang, Inc. (CPNG) Mission Statement

Company Overview

Coupang, Inc. is a leading e-commerce platform in South Korea, known for its customer-centric approach and innovative logistics solutions. The company's mission is to leverage technology to enhance the shopping experience and deliver products to consumers quickly and efficiently.

Mission Statement

Coupang's mission statement emphasizes its commitment to "creating a world where customers can shop anywhere, anytime, and receive their products within hours." This reflects the company's dedication to convenience, speed, and customer satisfaction.

Key Financial Performance Indicators

As of September 30, 2024, Coupang reported the following financial metrics:

Metric Q3 2024 Q3 2023 Change (%)
Total Net Revenues $7,866 million $6,184 million 27%
Net Retail Sales $6,140 million $5,315 million 16%
Net Income (Loss) $64 million $91 million (30)%
Adjusted EBITDA $343 million $239 million 44%
Free Cash Flow $(42) million $536 million (108)%

Customer Engagement

Coupang's growth is driven by its ability to engage customers effectively. Key metrics related to customer engagement as of September 30, 2024, include:

Metric Q3 2024 Q3 2023 Change (%)
Product Commerce Active Customers (millions) 22.5 20.2 11%
Net Revenues per Active Customer $307 $296 4%

Market Position and Growth Strategy

Coupang continues to expand its market presence through strategic investments in technology and logistics. The company's focus on enhancing its fulfillment capabilities is evident in its commitment to building new fulfillment centers. As of September 30, 2024, Coupang had capital expenditure commitments of $328 million related to these projects.

Recent Developments

In January 2024, Coupang acquired Farfetch, a global luxury fashion marketplace, which is expected to enhance its product offerings. This acquisition is anticipated to contribute significantly to Coupang's revenue streams in the developing offerings segment, which reported $975 million in net revenues for Q3 2024, a substantial increase from $218 million in Q3 2023.

Conclusion on Mission Alignment

Coupang's mission statement is closely aligned with its operational strategies and financial performance. The company's focus on rapid delivery, customer satisfaction, and technological innovation is evident in its growth metrics and market strategy.



How Coupang, Inc. (CPNG) Works

Business Model

Coupang operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment includes their core retail operations, while Developing Offerings encompasses newer services such as Coupang Eats and Coupang Play.

Financial Performance

For the third quarter of 2024, Coupang reported total net revenues of $7.866 billion, a 27% increase compared to $6.184 billion in Q3 2023. For the nine months ended September 30, 2024, total net revenues were $22.303 billion, up 25% from $17.822 billion in the same period of 2023.

Metrics Q3 2024 Q3 2023 % Change 9M 2024 9M 2023 % Change
Total Net Revenues $7.866 billion $6.184 billion 27% $22.303 billion $17.822 billion 25%
Net Income (Loss) $64 million $91 million (30)% $(65) million $327 million (120)%
Adjusted EBITDA $343 million $239 million 44% $954 million $780 million 22%

Revenue Breakdown

Revenue is categorized into net retail sales and net other revenue. For Q3 2024, net retail sales were $6.140 billion, while net other revenue was $1.726 billion.

Revenue Type Q3 2024 Q3 2023 % Change 9M 2024 9M 2023 % Change
Net Retail Sales $6.140 billion $5.315 billion 16% $17.814 billion $15.660 billion 14%
Net Other Revenue $1.726 billion $869 million 99% $4.489 billion $2.162 billion 108%

Cost Structure

For Q3 2024, the cost of sales amounted to $5.597 billion, representing a 21% increase from $4.618 billion in Q3 2023. The total operating costs and expenses were $7.757 billion, an increase of 27% from $6.096 billion.

Cost Metrics Q3 2024 Q3 2023 % Change
Cost of Sales $5.597 billion $4.618 billion 21%
Total Operating Costs and Expenses $7.757 billion $6.096 billion 27%

Active Customer Metrics

As of September 30, 2024, Coupang had 22.5 million Product Commerce Active Customers, an increase of 11% from 20.2 million in the same period of 2023. The net revenues per Product Commerce Active Customer were $307 for Q3 2024, up 4% year-over-year.

Metrics Q3 2024 Q3 2023 % Change
Product Commerce Active Customers (millions) 22.5 20.2 11%
Net Revenues per Active Customer $307 $296 4%

Liquidity Position

As of September 30, 2024, Coupang had total cash, cash equivalents, and restricted cash of $6.0 billion, with $4.9 billion held by foreign subsidiaries. The company also had $1.1 billion available under revolving credit facilities.

Stock Performance

As of September 30, 2024, the weighted average shares outstanding for basic earnings per share was 1.795 billion, and diluted was 1.829 billion. The earnings per share for Q3 2024 was $0.04 (basic and diluted).

Metrics Q3 2024 Q3 2023
Weighted Average Shares (Basic) 1.795 billion 1.784 billion
Weighted Average Shares (Diluted) 1.829 billion 1.808 billion
Earnings Per Share (Basic) $0.04 $0.05
Earnings Per Share (Diluted) $0.04 $0.05


How Coupang, Inc. (CPNG) Makes Money

Revenue Streams

Coupang generates revenue primarily through two main categories: Net Retail Sales and Net Other Revenue.

Revenue Category Q3 2024 (in millions) Q3 2023 (in millions) % Change 9M 2024 (in millions) 9M 2023 (in millions) % Change
Net Retail Sales $6,140 $5,315 16% $17,814 $15,660 14%
Net Other Revenue $1,726 $869 99% $4,489 $2,162 108%
Total Net Revenues $7,866 $6,184 27% $22,303 $17,822 25%

Product Commerce

The majority of Coupang's revenue comes from its Product Commerce segment, which includes sales from owned inventory and marketplace transactions.

As of Q3 2024, Coupang reported:

  • Product Commerce revenue of $6,891 million for Q3 2024, up from $5,966 million in Q3 2023, representing a 16% increase.
  • Product Commerce revenue for the nine months ended September 30, 2024, was $19,816 million, compared to $17,306 million in the same period of 2023, reflecting a 15% increase.

Developing Offerings

The Developing Offerings segment includes newer services such as Coupang Eats (food delivery), Coupang Play (streaming), and the recently acquired Farfetch (luxury fashion marketplace).

Key figures for this segment as of Q3 2024 include:

  • Developing Offerings revenue of $975 million for Q3 2024, a significant increase from $218 million in Q3 2023, marking a 347% growth.
  • For the nine months ending September 30, 2024, revenue from this segment was $2,487 million compared to $516 million in 2023, a 382% increase.

Cost Structure

In terms of costs, Coupang's financial performance includes:

  • Cost of sales for Q3 2024 was $5,597 million, up from $4,618 million in Q3 2023, a 21% increase.
  • Operating, general, and administrative expenses reached $2,160 million, compared to $1,478 million in Q3 2023, a 46% increase.
  • Total operating costs and expenses for Q3 2024 were $7,757 million, up from $6,096 million in Q3 2023, reflecting a 27% increase.

Profitability Metrics

Coupang's profitability metrics for Q3 2024 reveal:

  • Operating income of $109 million, compared to $88 million in Q3 2023, a 24% increase.
  • Net income for Q3 2024 was $64 million, down from $91 million in Q3 2023, a 30% decline.
  • Adjusted EBITDA for Q3 2024 was $343 million, compared to $239 million in Q3 2023, a 44% increase.

Customer Engagement

Coupang measures customer engagement through various metrics:

  • Net revenues per Product Commerce Active Customer were $307 for Q3 2024, a 4% increase from $296 in Q3 2023.
  • Active Customers reached 22.5 million in Q3 2024, up from 20.2 million in Q3 2023, representing an 11% growth.

Liquidity and Capital Resources

As of September 30, 2024, Coupang's liquidity includes:

  • Total cash and cash equivalents of $5,822 million.
  • Restricted cash of $139 million.
  • Accounts receivable of $517 million.
  • Total liabilities of $12,065 million.

Conclusion of Financial Performance

Coupang's revenue diversification, especially through its Developing Offerings segment, coupled with its strong customer engagement metrics, positions the company to continue leveraging its operational efficiencies and technology investments for future growth.

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Resources:

  1. Coupang, Inc. (CPNG) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Coupang, Inc. (CPNG)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Coupang, Inc. (CPNG)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.