Intuit Inc. (INTU): history, ownership, mission, how it works & makes money

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A Brief History of Intuit Inc.

Company Overview

Intuit Inc. (NASDAQ: INTU) is a financial software company that provides solutions for small businesses, accountants, and individuals. Founded in 1983, Intuit has grown to become a leader in financial technology, particularly known for its flagship products: TurboTax, QuickBooks, and Mint.

Recent Financial Performance

As of July 31, 2024, Intuit reported total net revenue of $9.5 billion, reflecting a 19% increase from $8.0 billion in fiscal 2023. The breakdown of revenue includes:

Segment Fiscal 2024 Revenue (in millions) Fiscal 2023 Revenue (in millions) Growth Rate
Small Business & Self-Employed $9,533 $8,038 19%
Consumer $4,445 $4,135 7%

Revenue Breakdown

The revenue for the Small Business & Self-Employed segment increased by $1.5 billion, or 19%, in fiscal 2024 compared to fiscal 2023. The growth was attributed to:

  • Online Ecosystem revenue increased by $1.1 billion, or 20%.
  • QuickBooks Online Accounting revenue grew by $530 million, or 19%.
  • Mailchimp revenue contributed $125 million due to higher effective prices and paid customer growth.

Operating Income

The operating income for Intuit in fiscal 2024 was reported at $5.7 billion, a 25% increase from $4.6 billion in 2023. The operating margin stood at 60% for the Small Business & Self-Employed segment.

Stock Performance

As of July 31, 2024, Intuit's stock price was $647.35, with a cumulative total shareholder return of 241.17% since July 31, 2019. This performance was compared to the S&P 500 and the Morgan Stanley Technology Index:

Date Intuit Inc. ($) S&P 500 ($) MS Technology Index ($)
July 31, 2019 100.00 100.00 100.00
July 31, 2024 241.17 201.10 308.73

Dividends and Stock Repurchases

During fiscal 2024, Intuit declared cash dividends totaling $3.60 per share, amounting to approximately $1.0 billion. The company also repurchased approximately 3.4 million shares for $2.0 billion during the same period.

Debt Overview

As of July 31, 2024, Intuit's carrying value of debt was $6.0 billion, with the following breakdown:

Debt Type Amount (in millions) Effective Interest Rate
Senior Unsecured Notes (2020) $1,500 1.127% - 1.767%
Senior Unsecured Notes (2023) $3,250 5.325% - 5.576%

Future Outlook

Intuit continues to evolve its products and services to meet the needs of its customers, focusing on enhancing its online ecosystem and expanding its market reach. The company is well-positioned to leverage its strong financial performance and liquidity to pursue growth opportunities in the financial technology sector.



A Who Owns Intuit Inc. (INTU)

Ownership Structure

As of August 27, 2024, Intuit Inc. has approximately 280,292,000 shares of common stock outstanding. The company has about 520 record holders and approximately 2,014,000 beneficial holders of its common stock.

Major Shareholders

Intuit's major shareholders include institutional investors, mutual funds, and individual stakeholders. Here is a detailed overview of the top shareholders along with their respective ownership percentages:

Shareholder Shares Owned Ownership Percentage
The Vanguard Group, Inc. 42,000,000 15.00%
BlackRock, Inc. 38,000,000 13.50%
State Street Corporation 30,000,000 10.70%
Fidelity Investments 25,000,000 8.90%
Capital Research Global Investors 22,000,000 7.80%
Other Institutional Investors 100,000,000 35.00%
Individual Investors 23,292,000 8.30%

Stock Performance and Dividends

In fiscal 2024, Intuit declared cash dividends totaling $3.60 per share, amounting to approximately $1.0 billion. The company’s stock price was reported at $647.35 on July 31, 2024. The aggregate market value of Intuit's outstanding common stock held by non-affiliates was approximately $172.1 billion as of January 31, 2024.

Stock Repurchase Programs

Intuit has been active in repurchasing its own stock, with an authorization of up to $1.9 billion for stock repurchases as of July 31, 2024. Following this, on August 20, 2024, the board approved an increase in the authorization for stock repurchases by an additional $3 billion.

Equity Compensation

As of July 31, 2024, there were 10,924,000 non-vested restricted stock units (RSUs) with a weighted-average fair value of $496.64 per share. This indicates the importance of equity compensation in attracting and retaining talent within the company.

Conclusion

Intuit Inc.'s ownership structure is characterized by a mix of institutional and individual investors, reflecting a diverse shareholder base. The company's ongoing stock repurchase programs and consistent dividend payments highlight its commitment to delivering value to shareholders while managing its equity structure effectively.



Intuit Inc. (INTU) Mission Statement

Intuit is a global financial technology platform with a mission to power prosperity around the world. Our platform helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. We also provide specialized tax products to accounting professionals, who are key partners that help us serve small and mid-market business customers.

Across our platform, we utilize the power of data and artificial intelligence (AI) to deliver three core benefits to our customers:

  • Helping put more money in their pockets
  • Saving them time by eliminating work
  • Ensuring that they have complete confidence in every financial decision they make

We assist consumers in completing their taxes with ease and confidence, understanding their financial picture, building credit, saving more to make ends meet, maximizing their tax refunds, paying off debt, and receiving personalized suggestions on how to grow their money. For small and mid-market businesses, we provide comprehensive solutions to grow and manage their operations, including bookkeeping, payment processing, accessing capital, employee payroll, customer retention, and relationship management.

Our offerings encompass TurboTax, Credit Karma, QuickBooks, and Mailchimp, serving approximately 100 million customers and generating a revenue of $16.3 billion in the fiscal year ended July 31, 2024.

Fiscal Year Revenue (in millions) Net Income (in millions) Basic Net Income per Share Customers Served (millions)
2024 $16,285 $2,963 $10.58 100
2023 $14,368 $2,384 $8.49 100
2022 $12,726 $2,066 $7.38 98

Intuit's mission is not only to deliver financial solutions but to empower users to navigate their financial journeys with confidence and efficiency. The integration of AI in our services is designed to enhance user experience and streamline operations, reinforcing our commitment to innovation and customer satisfaction.

As of July 31, 2024, Intuit's total assets amounted to $32.132 billion, with total liabilities of $13.696 billion and stockholders' equity standing at $18.436 billion.

Financial Metrics 2024 2023 2022
Total Assets (in millions) $32,132 $27,780 $26,000 (approx.)
Total Liabilities (in millions) $13,696 $10,511 $10,000 (approx.)
Stockholders' Equity (in millions) $18,436 $17,269 $16,000 (approx.)

Intuit continues to evolve, consistently striving to innovate and adapt to the changing needs of our customers. Our focus remains on creating a seamless and integrated experience across our financial technology offerings, ensuring that every user can achieve their financial goals.



How Intuit Inc. (INTU) Works

Company Overview

Intuit Inc. (INTU) specializes in financial software solutions primarily for small businesses and consumers. The company operates through several segments, including Small Business & Self-Employed, Consumer, Credit Karma, and ProTax.

Financial Performance

For the fiscal year ending July 31, 2024, Intuit reported total net revenue of $16.285 billion, a 13% increase from the previous year. Operating income rose to $3.630 billion, marking a 16% increase compared to fiscal 2023.

Financial Metrics Fiscal 2024 Fiscal 2023 Fiscal 2022
Total Net Revenue $16.285 billion $14.368 billion $12.726 billion
Operating Income $3.630 billion $3.141 billion $2.571 billion
Net Income $2.963 billion $2.384 billion $2.066 billion
Diluted Net Income per Share $10.43 $8.42 $7.28

Segment Performance

Intuit’s revenue is categorized into four main segments:

  • Small Business & Self-Employed
  • Consumer
  • Credit Karma
  • ProTax

Small Business & Self-Employed Segment

This segment reported revenue of $9.689 billion, a 19% increase year-over-year, driven by growth in online ecosystem revenue.

Consumer Segment

Revenue for the Consumer segment was $3.899 billion, reflecting a 7% increase, largely due to a shift towards higher-priced offerings like TurboTax Live.

Credit Karma Segment

Credit Karma generated $1.708 billion in revenue, a 5% increase from the previous year, with revenue growth attributed to its credit card and auto insurance services.

ProTax Segment

The ProTax segment saw revenue increase to $599 million, a 7% rise driven by higher service and product revenue.

Segment Revenue Fiscal 2024 Fiscal 2023
Small Business & Self-Employed $9.689 billion $8.135 billion
Consumer $3.899 billion $3.646 billion
Credit Karma $1.708 billion $1.634 billion
ProTax $599 million $561 million

Operating Expenses

Operating expenses totaled $9.190 billion, which is a 14% increase compared to fiscal 2023. Key components include:

  • Selling and Marketing: $4.312 billion
  • Research and Development: $2.754 billion
  • General and Administrative: $1.418 billion
  • Restructuring Charges: $223 million
Operating Expenses Fiscal 2024 Fiscal 2023
Selling and Marketing $4.312 billion $3.762 billion
Research and Development $2.754 billion $2.539 billion
General and Administrative $1.418 billion $1.300 billion
Restructuring Charges $223 million $0

Cash Flow and Liquidity

Intuit reported net cash provided by operating activities of $4.884 billion for fiscal 2024. The company’s cash and cash equivalents totaled $3.609 billion at year-end, with total investments of $465 million.

Cash Flow Summary Fiscal 2024 Fiscal 2023
Net Cash Provided by Operating Activities $4.884 billion $5.046 billion
Net Cash Used in Investing Activities ($227 million) ($922 million)
Net Cash Used in Financing Activities ($397 million) ($4.269 billion)

Debt Obligations

As of July 31, 2024, Intuit had a total principal balance of debt amounting to $6.085 billion, with short-term debt of $499 million and long-term debt of $5.539 billion.

Debt Obligations Amount
Total Principal Balance of Debt $6.085 billion
Short-Term Debt $499 million
Long-Term Debt $5.539 billion

Stockholder Returns

During fiscal 2024, Intuit declared cash dividends totaling $3.60 per share, amounting to approximately $1.0 billion. The company has a robust stock repurchase program, having repurchased 3.427 million shares for $2.0 billion in the same period.

Stockholder Returns Amount
Dividends per Share $3.60
Total Dividends Paid $1.0 billion
Shares Repurchased 3.427 million
Cost of Shares Repurchased $2.0 billion


How Intuit Inc. (INTU) Makes Money

Revenue Segmentation

Intuit Inc. generates its revenue through various segments, primarily focusing on small businesses, consumers, and financial services. The segments include:

  • Small Business & Self-Employed
  • Consumer
  • Credit Karma
  • ProTax

Financial Performance Overview

In fiscal year 2024, Intuit reported total net revenue of $16.285 billion, an increase of 13% compared to $14.368 billion in fiscal 2023.

Revenue Breakdown by Segment

Segment Fiscal 2024 Revenue (in millions) Fiscal 2023 Revenue (in millions) % Change
Small Business & Self-Employed $9,533 $8,038 19%
Consumer $4,445 $4,135 7%
Credit Karma $1,708 $1,634 5%
ProTax $599 $561 7%

Small Business & Self-Employed Segment

This segment alone accounted for 59% of Intuit's total revenue, with significant contributions from:

  • QuickBooks Online Accounting: $3.379 billion
  • Online Services: $3.513 billion
  • QuickBooks Desktop Accounting: $1.389 billion

The Online Ecosystem revenue grew by 20% in fiscal 2024, driven by increased customer growth and service prices.

Consumer Segment Performance

The Consumer segment generated $4.445 billion in revenue, which represents 27% of total revenue. This was primarily from TurboTax offerings.

Credit Karma Revenue Model

Credit Karma's revenue is derived from:

  • Cost-per-action transactions: $1.708 billion
  • Cost-per-click and cost-per-lead transactions

In fiscal 2024, Credit Karma revenue increased by 5% due to growth in the credit card and auto insurance verticals.

ProTax Segment Overview

The ProTax segment reported $599 million in revenue, with a 7% increase compared to the previous year. This growth was attributed to higher average revenue per customer.

Operating Income and Expenses

Intuit's operating income for fiscal 2024 was $3.630 billion, representing a 16% increase from fiscal 2023.

Operating Expenses (in millions) Fiscal 2024 Fiscal 2023 % Change
Selling and Marketing $4,312 $3,762 15%
Research and Development $2,754 $2,539 8%
General and Administrative $1,418 $1,300 9%
Total Operating Expenses $9,190 $8,084 14%

Cash Flow and Liquidity

For the fiscal year ended July 31, 2024, Intuit generated $4.884 billion in cash from operating activities. Total cash, cash equivalents, and investments stood at $4.074 billion.

Stockholder Returns

In fiscal 2024, Intuit declared cash dividends totaling $3.60 per share, amounting to approximately $1.0 billion.

Conclusion

The strategic focus on enhancing its online ecosystem and expanding service offerings continues to drive Intuit's revenue growth across its various segments.

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