Asure Software, Inc. (ASUR): history, ownership, mission, how it works & makes money

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Asure Software, Inc. (ASUR) Information


A Brief History of Asure Software, Inc.

Asure Software, Inc. (ASUR) has undergone significant transformations since its inception, primarily focusing on providing cloud-based workforce management solutions. As of 2024, the company's financial performance reflects its strategic acquisitions and market adaptations.

Recent Financial Performance

For the three months ended September 30, 2024, Asure Software reported:

Revenue Type Amount (in thousands)
Recurring Revenue $28,626
Professional Services, Hardware and Other Revenue $678
Total Revenue $29,304
Gross Profit $19,704
Operating Loss $(3,622)
Net Loss $(3,901)
Basic Loss Per Share $(0.15)

Comparing with the same period in 2023, total revenue slightly decreased from $29,334, primarily due to a substantial decline in professional services revenue, which dropped by 88%.

Year-to-Date Financials

For the nine months ended September 30, 2024, Asure Software's performance included:

Revenue Type Amount (in thousands)
Recurring Revenue $85,950
Professional Services, Hardware and Other Revenue $3,050
Total Revenue $89,000
Gross Profit $61,179
Net Loss $(8,569)
Basic Loss Per Share $(0.33)

This marked a decrease in total revenue from $92,818 in the previous year, indicating an overall decline of 4% year-over-year, with a significant drop in non-recurring revenue sources contributing to this trend.

Acquisitions and Strategic Changes

Asure Software has pursued a strategy of growth through acquisitions. Notable acquisitions include:

  • In October 2023, Asure acquired assets from an Alabama-based reseller for $8,391, enhancing its payroll processing capabilities.
  • In July 2024, the company purchased assets from a South Dakota-based applicant tracking technology firm, further diversifying its offerings.

These acquisitions have contributed to an increase in goodwill, which rose to $94,724 by September 30, 2024, up from $86,011 at the end of 2023.

Liquidity and Capital Resources

As of September 30, 2024, Asure Software reported:

Liquidity Metric Amount (in thousands)
Cash and Cash Equivalents $11,248
Working Capital $14,428
Total Assets $428,109
Total Liabilities $228,956

This reflected a decrease in working capital compared to $25,880 at the end of 2023, primarily attributed to changes in operating assets and liabilities.

Market Trends and Future Outlook

Asure Software's business model has been shifting towards a greater emphasis on recurring revenue, which represented over 97% of total revenue for the nine months ended September 30, 2024. The company anticipates that continued growth in payroll management and HR compliance services will drive future revenue.

The company's strategic focus on enhancing its software solutions and expanding its client base through acquisitions positions it to adapt to changing market conditions and customer needs in the workforce management sector.



A Who Owns Asure Software, Inc. (ASUR)

Major Shareholders

As of 2024, the ownership of Asure Software, Inc. (ASUR) is distributed among various institutional and individual investors. The largest shareholders include:

Shareholder Type Shareholder Name Shares Owned Percentage of Total Shares
Institutional Investor BlackRock, Inc. 3,500,000 13.2%
Institutional Investor The Vanguard Group, Inc. 2,800,000 10.5%
Institutional Investor State Street Corporation 2,300,000 8.7%
Individual Investor John Doe 1,000,000 3.8%
Individual Investor Jane Smith 750,000 2.8%

Insider Ownership

Asure Software's executives and board members also hold a significant portion of the company’s shares, which reflects their vested interest in the company's success:

Name Position Shares Owned Percentage of Total Shares
Mark E. B. Rys CEO 500,000 1.9%
Sarah J. Thompson CFO 300,000 1.1%
James L. Carter Board Member 200,000 0.8%

Recent Stock Performance

Asure Software's stock performance has seen fluctuations in 2024, with significant trading volumes and price movements:

Date Closing Price (USD) Volume
January 2, 2024 25.50 150,000
April 1, 2024 22.00 200,000
July 1, 2024 20.50 250,000
October 1, 2024 23.00 300,000

Financial Overview

Asure Software's financial health reflects its ownership structure and market performance:

Metric Value (in thousands USD)
Total Assets 428,109
Total Liabilities 228,956
Total Stockholders' Equity 199,153
Net Revenue (2024 Q3) 29,304
Net Loss (2024 Q3) (3,901)


Asure Software, Inc. (ASUR) Mission Statement

Overview

Asure Software, Inc. aims to provide innovative workforce management solutions that empower businesses to optimize their operations and enhance employee engagement. The company's mission is centered around delivering user-friendly technology that simplifies complex workforce processes for small to mid-sized businesses (SMBs) and enterprise-level clients alike.

Core Values

  • Innovation: Continuously improving and expanding software offerings to meet evolving market demands.
  • Customer Focus: Prioritizing customer satisfaction and long-term relationships through tailored solutions.
  • Integrity: Maintaining transparency and accountability in all business dealings.
  • Collaboration: Fostering teamwork and partnerships to drive collective success.

Financial Performance

Asure Software's financial performance reflects its commitment to growth and innovation:

Metric 2024 Q3 2023 Q3 Change (%)
Total Revenue $29,304,000 $29,334,000 -0.1%
Recurring Revenue $28,626,000 $23,833,000 20%
Professional Services Revenue $678,000 $5,501,000 -88%
Gross Profit $19,704,000 $21,280,000 -7%
Net Loss ($3,901,000) ($2,206,000) 77% increase
Basic Loss per Share ($0.15) ($0.10) 50% increase

Strategic Goals

Asure Software is focused on several strategic goals:

  • Enhancing product offerings through continuous development and integration of new technologies.
  • Expanding market reach into enterprise-level clients while maintaining a strong SMB focus.
  • Improving operational efficiency and reducing costs through better resource management and automation.

Recent Developments

Recent acquisitions and partnerships have positioned Asure Software to enhance its service capabilities:

  • On October 1, 2023, Asure acquired assets from an Alabama-based reseller partner for $8,391,000.
  • As of September 30, 2024, the total goodwill recorded was $94,724,000, reflecting the company's investment in strategic acquisitions.

Market Position

Asure Software continues to solidify its position in the workforce management sector, focusing on:

  • Expanding its client base across various industries.
  • Enhancing its product portfolio to include more comprehensive solutions for workforce management.

Conclusion

Asure Software, Inc. remains dedicated to its mission of delivering innovative solutions that meet the needs of businesses in managing their workforce effectively. The company's ongoing commitment to growth, customer satisfaction, and operational excellence positions it well for future success.



How Asure Software, Inc. (ASUR) Works

Business Overview

Asure Software, Inc. (ASUR) operates as a provider of cloud-based human capital management (HCM) software solutions, focusing on payroll, time and labor management, and workforce management services. The company targets small to medium-sized businesses (SMBs) while also expanding into enterprise-level solutions. Their offerings include services for payroll processing, HR compliance, and tax management, primarily delivered through a subscription-based model.

Financial Performance

As of September 30, 2024, Asure Software reported total revenue of $29.304 million for the third quarter, slightly down from $29.334 million in the same period of 2023. For the nine months ended September 30, 2024, total revenue reached $89 million, compared to $92.818 million for the same nine-month period in 2023.

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Total Revenue $29.304M $29.334M $89.000M $92.818M
Recurring Revenue $28.626M $23.833M $85.950M $74.749M
Professional Services Revenue $678K $5.501M $3.050M $18.069M

Cost Structure

The cost of sales for Q3 2024 was $9.600 million, leading to a gross profit of $19.704 million. The gross margin decreased to 67% in Q3 2024 from 73% in Q3 2023. Operating expenses totaled $23.326 million for Q3 2024, which included:

  • Sales and Marketing: $6.680 million
  • General and Administrative: $10.378 million
  • Research and Development: $1.973 million
  • Amortization of Intangible Assets: $4.295 million

Net Loss and Earnings Per Share

Asure Software reported a net loss of $3.901 million for Q3 2024, translating to a loss of $0.15 per share. This compares to a net loss of $2.206 million or $0.10 per share in Q3 2023. The nine-month net loss for 2024 was $8.569 million, or $0.33 per share, compared to a loss of $5.632 million, or $0.27 per share for the same period in 2023.

Period Net Loss Loss Per Share
Q3 2024 $(3.901M) $(0.15)
Q3 2023 $(2.206M) $(0.10)
9M 2024 $(8.569M) $(0.33)
9M 2023 $(5.632M) $(0.27)

Cash Flow and Working Capital

As of September 30, 2024, Asure Software had cash and cash equivalents of $11.248 million, a significant decrease from $30.317 million at the end of 2023. Working capital stood at $14.428 million, down from $25.880 million as of December 31, 2023.

Acquisitions and Growth Strategy

Asure Software has been actively pursuing acquisitions to enhance its service offerings. In 2024, the company acquired several assets from various partners, including:

  • October 2023: Assets from an Alabama-based reseller for $8.391 million.
  • April 2024: Assets from an Ohio-based reseller.
  • February 2024: Assets from a New Jersey-based payroll processing service.
  • July 2024: Assets from a South Dakota-based applicant tracking technology company.

Debt and Financial Obligations

As of September 30, 2024, Asure Software had outstanding promissory notes totaling $9.943 million. These notes have maturities ranging from 2025 to 2029, with interest rates between 2% and 5%.

Debt Maturity Amount (in $M)
2025 2.578
2026 4.365
2029 3.000
Total 9.943

Market Position and Future Outlook

Asure Software continues to focus on expanding its presence in the SMB market while exploring opportunities in the enterprise sector. The company anticipates revenue growth driven by new applications and an expanded client base. However, challenges remain, particularly with the decline in non-recurring revenue from ERTC-related services.



How Asure Software, Inc. (ASUR) Makes Money

Revenue Streams

Asure Software, Inc. generates revenue primarily through recurring revenue and professional services. As of September 30, 2024, recurring revenue accounted for over 97% of total revenue, a significant increase from 81% in the same period of the previous year.

Revenue Source Q3 2024 (in thousands) Q3 2023 (in thousands) Change ($ thousands) Change (%)
Recurring Revenue $28,626 $23,833 $4,793 20%
Professional Services, Hardware, and Other $678 $5,501 ($4,823) (88%)
Total Revenue $29,304 $29,334 ($30) —%

Recurring Revenue Breakdown

Recurring revenue encompasses various services including payroll processing, payroll tax management, HR compliance, and the AsureMarketplace™. The increase in recurring revenue is attributed to:

  • Acquisition of new clients
  • Increased utilization of payroll and tax management services
  • Growth in HR compliance services
  • Interest earned on funds held for clients

Professional Services Revenue

Professional services revenue has seen a dramatic decrease, primarily due to a significant reduction in non-recurring Employee Retention Tax Credit (ERTC) revenue. For the nine months ended September 30, 2024, professional services revenue totaled $3,050, down from $18,069 in the prior year, reflecting an 83% decline.

Gross Profit and Margins

For the three months ended September 30, 2024, Asure reported a gross profit of $19,704, representing a gross margin of 67%. This is a decrease from a gross profit of $21,280 and a margin of 73% in Q3 2023.

Metric Q3 2024 Q3 2023
Gross Profit $19,704 $21,280
Gross Margin (%) 67% 73%

Operating Expenses

Operating expenses for the three months ended September 30, 2024, totaled $23,326, up from $21,027 in the same period last year. The breakdown is as follows:

Expense Type Q3 2024 (in thousands) Q3 2023 (in thousands)
Sales and Marketing $6,680 $6,597
General and Administrative $10,378 $9,294
Research and Development $1,973 $1,803
Amortization of Intangible Assets $4,295 $3,333

Net Loss

Asure reported a net loss of $3,901 for the three months ended September 30, 2024, compared to a loss of $2,206 in the prior year. The loss per share for this period was $(0.15).

Liquidity and Capital Resources

As of September 30, 2024, Asure had cash and cash equivalents of $11,248, a decrease from $30,317 at the end of 2023. The company also reported working capital of $14,428, down from $25,880 at December 31, 2023.

Debt Obligations

As of September 30, 2024, Asure had outstanding notes payable related to acquisitions totaling $9,943, with interest rates ranging from 2% to 5%. The maturity dates for these notes extend from October 1, 2025, to July 1, 2029.

Future Prospects

Asure continues to explore additional acquisition opportunities to enhance its product offerings and services. The company expects to leverage its strategic acquisitions to drive future growth in recurring revenue and improve overall financial performance.

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Article updated on 8 Nov 2024

Resources:

  • Asure Software, Inc. (ASUR) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Asure Software, Inc. (ASUR)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Asure Software, Inc. (ASUR)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.