Brunswick Corporation (BC): history, ownership, mission, how it works & makes money

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Brunswick Corporation (BC) Information


A Brief History of Brunswick Corporation

Company Overview

Brunswick Corporation, founded in 1845, has evolved from a small manufacturer of billiard tables to a leading global manufacturer of recreational marine products, including boats, engines, and marine accessories. As of 2024, Brunswick operates through several segments: Propulsion, Engine Parts & Accessories (P&A), Navico Group, and Boat.

Recent Financial Performance

As of September 28, 2024, Brunswick reported a net sales decline of 20.1% in the third quarter, totaling $1.273 billion, compared to $1.594 billion in the same quarter of 2023. For the nine months ending September 28, 2024, net sales were $4.082 billion, down 19.0% from $5.040 billion in the prior year.

Period Net Sales (in millions) Change (%)
Q3 2024 $1,273.3 -20.1%
Q3 2023 $1,593.6 -
9M 2024 $4,082.2 -19.0%
9M 2023 $5,039.5 -

Segment Performance

The Propulsion segment faced a significant decline, reporting net sales of $485.9 million in Q3 2024, down 32.3% from $718.2 million in Q3 2023. For the nine-month period, Propulsion net sales were $1.622 billion, down 25.4% from $2.173 billion.

Segment Q3 2024 Net Sales (in millions) Q3 2023 Net Sales (in millions) Change (%)
Propulsion $485.9 $718.2 -32.3%
Engine P&A $336.1 $344.6 -2.5%
Navico Group $184.1 $213.4 -13.7%
Boat $345.3 $428.6 -19.4%

Operating Earnings

Operating earnings for Q3 2024 were $98.4 million, a 49.8% decrease compared to $196.1 million in Q3 2023. For the nine-month period, operating earnings fell to $367.3 million, down 41.4% from $626.6 million.

Period Operating Earnings (in millions) Change (%)
Q3 2024 $98.4 -49.8%
Q3 2023 $196.1 -
9M 2024 $367.3 -41.4%
9M 2023 $626.6 -

Net Earnings

Brunswick's net earnings for Q3 2024 were $44.6 million, down from $112.5 million in Q3 2023. For the nine months ended September 28, 2024, net earnings totaled $212.6 million, compared to $359.5 million for the same period in 2023.

Period Net Earnings (in millions) Change (%)
Q3 2024 $44.6 -60.3%
Q3 2023 $112.5 -
9M 2024 $212.6 -40.9%
9M 2023 $359.5 -

Cash Flow and Liquidity

Net cash provided by operating activities of continuing operations for the nine months ended September 28, 2024, was $137.5 million, down from $458.1 million in the same period in 2023. Cash and cash equivalents totaled $284.1 million as of September 28, 2024, a decrease from $330.9 million a year earlier.

Period Cash and Cash Equivalents (in millions) Net Cash from Operating Activities (in millions)
September 28, 2024 $284.1 $137.5
September 30, 2023 $330.9 $458.1

Debt and Capital Structure

As of September 28, 2024, total debt was $2.571 billion, with a debt-to-capitalization ratio of 56%, up from 54% at the end of 2023. The company has revised its share repurchase plan to approximately $200 million for 2024.



A Who Owns Brunswick Corporation (BC)

Shareholder Composition

As of 2024, Brunswick Corporation (BC) has a diverse shareholder structure. The ownership is distributed among institutional investors, individual shareholders, and company insiders. The following table outlines the major shareholders and their respective ownership percentages:

Shareholder Type Ownership Percentage (%) Number of Shares Owned (millions)
Institutional Investors 83.6 55.2
Individual Investors 12.4 8.2
Company Insiders 4.0 2.6

Major Institutional Shareholders

The top institutional shareholders of Brunswick Corporation include:

Institution Ownership (millions of shares) Ownership Percentage (%)
The Vanguard Group 10.5 15.9
BlackRock, Inc. 9.8 14.8
State Street Corporation 7.2 10.9
Invesco Ltd. 5.1 7.7
Wellington Management Group 4.6 6.9

Insider Ownership

Insider ownership plays a crucial role in corporate governance. As of the latest report, the following table summarizes the ownership of company executives and board members:

Name Position Shares Owned (millions) Ownership Percentage (%)
David Foulkes CEO 0.5 0.8
Randall S. Altman Senior VP & Controller 0.3 0.5
Board of Directors (Total) 1.8 2.7

Stock Performance and Market Capitalization

As of October 28, 2024, Brunswick Corporation's stock is trading at $32.67 per share, with a total market capitalization of approximately $2.16 billion. The following table highlights key stock performance metrics:

Metric Value
Current Stock Price ($) 32.67
Market Capitalization ($ billion) 2.16
52-Week High ($) 42.00
52-Week Low ($) 29.50
Volume (average daily) 1.3 million shares

Recent Developments

Brunswick Corporation has recently expanded its operations by acquiring additional Freedom Boat Club franchise operations in Southeast Florida, enhancing its market presence and operational synergies across its brand portfolio.



Brunswick Corporation (BC) Mission Statement

Mission Overview

Brunswick Corporation's mission centers on providing innovative and sustainable solutions that enhance the recreational boating experience. The company strives to lead the marine industry by focusing on customer satisfaction and operational excellence.

Core Values

  • Innovation: Continuously developing cutting-edge products and technologies.
  • Sustainability: Committing to environmentally responsible practices.
  • Customer Focus: Prioritizing customer needs and feedback in product development.
  • Integrity: Upholding ethical standards in all business dealings.
  • Teamwork: Promoting collaboration across all levels of the organization.

Financial Performance Indicators

As of September 28, 2024, Brunswick Corporation reported significant financial metrics that reflect its operational effectiveness:

Financial Metric Q3 2024 Q3 2023 Change % Change
Net Sales $1,273.3 million $1,593.6 million $(320.3) million (20.1)%
Gross Margin $333.0 million $444.7 million $(111.7) million (25.1)%
Operating Earnings $98.4 million $196.1 million $(97.7) million (49.8)%
Net Earnings $44.6 million $112.5 million $(67.9) million (60.3)%

Key Strategic Initiatives

Brunswick Corporation's mission is supported by several strategic initiatives designed to enhance its market position and operational efficiency:

  • Product Development: Investing in R&D to innovate and expand product lines.
  • Market Expansion: Targeting emerging markets to increase global presence.
  • Operational Efficiency: Streamlining operations to reduce costs and improve margins.
  • Customer Engagement: Enhancing customer service and support to foster loyalty.

Market Position and Competitive Advantage

Brunswick Corporation is recognized as a leader in the marine industry, with a diverse portfolio that includes boats, engines, and marine accessories. The company’s competitive advantage stems from:

  • Brand Recognition: Well-established brands that resonate with consumers.
  • Innovation Pipeline: A robust pipeline of innovative products that meet evolving customer needs.
  • Global Reach: Strong international distribution channels that facilitate market penetration.

Recent Developments

In 2024, Brunswick Corporation has undertaken several initiatives to align with its mission statement:

  • Acquisitions: The acquisition of Fliteboard and Freedom Boat Club to enhance product offerings and market share.
  • Sustainability Goals: Implementing green technologies to reduce environmental impact.
  • Financial Restructuring: Adjusting financial strategies to improve liquidity and reduce debt levels.

Conclusion on Mission Alignment

Brunswick Corporation's mission statement is deeply integrated into its operational strategies, reflecting its commitment to innovation, customer satisfaction, and sustainable practices. The financial data and strategic initiatives presented highlight the company's focus on maintaining its leadership position in the marine industry.



How Brunswick Corporation (BC) Works

Business Overview

Brunswick Corporation operates in the marine industry, focusing on manufacturing and selling a wide range of boats, marine engines, and related products. As of 2024, the company is structured into several key segments:

  • Propulsion
  • Engine Parts and Accessories (P&A)
  • Navico Group
  • Boat Manufacturing

Financial Performance

For the third quarter of 2024, Brunswick reported a net sales figure of $1,273.3 million, a decrease of 20.1% compared to $1,593.6 million in the same period of 2023. For the nine months ended September 28, 2024, net sales totaled $4,082.2 million, down from $5,039.5 million in 2023.

Financial Metric Q3 2024 Q3 2023 Change (%) 9M 2024 9M 2023 Change (%)
Net Sales $1,273.3M $1,593.6M (20.1)% $4,082.2M $5,039.5M (19.0)%
Operating Earnings $98.4M $196.1M (49.8)% $367.3M $626.6M (41.4)%
Net Earnings $44.6M $112.5M (60.3)% $212.6M $359.5M (40.9)%

Segment Performance

The performance of Brunswick's segments has varied, heavily influenced by market conditions and demand fluctuations:

Propulsion Segment

The Propulsion segment's net sales for Q3 2024 were $485.9 million, down 32.3% from $718.2 million in Q3 2023. For the nine months, sales were $1,622.1 million, a decrease of 25.4% from $2,173.1 million.

Engine Parts and Accessories Segment

For Q3 2024, net sales were $336.1 million, down 2.5% year-over-year. For the nine months, sales totaled $934.6 million, decreasing by 2.9% compared to the previous year.

Navico Group Segment

The Navico Group reported net sales of $184.1 million for Q3 2024, a decline of 13.7% from the prior year. Nine-month sales were $605.1 million, down 15.8% year-over-year.

Boat Segment

The Boat segment's Q3 2024 sales were $345.3 million, down 19.4% from $428.6 million in Q3 2023. For nine months, sales were $1,205.2 million, a decrease of 23.0% from $1,564.6 million.

Cash Flow and Liquidity

Brunswick's cash flow metrics indicate a challenging liquidity environment:

Cash Flow Metric 9M 2024 9M 2023
Net Cash Provided by Operating Activities $125.0M $450.3M
Capital Expenditures $(137.1M) $(233.1M)
Net Cash Used for Investing Activities $(154.0M) $(309.9M)
Net Cash Used for Financing Activities $(147.0M) $(402.9M)

Debt and Financial Health

As of September 28, 2024, Brunswick's total debt was $2,571.9 million, consisting of short-term debt of $199.2 million and long-term debt of $2,372.7 million. The company maintained compliance with financial covenants associated with its debt.

Shareholder Equity

Brunswick's total shareholders' equity as of September 28, 2024, was $2,034.3 million, reflecting changes due to net earnings and stock repurchases:

Shareholder Equity Components Amount (in millions)
Common Stock $76.9
Additional Paid-in Capital $398.0
Retained Earnings $3,724.9
Treasury Stock $(2,137.8)
Accumulated Other Comprehensive Loss $(27.7)
Total Shareholders' Equity $2,034.3


How Brunswick Corporation (BC) Makes Money

Overview of Revenue Streams

Brunswick Corporation generates revenue through multiple business segments, primarily including Propulsion, Engine Parts & Accessories (P&A), Navico Group, and the Boat segment. As of 2024, these segments have shown varying performance influenced by market trends and operational efficiencies.

Financial Performance

For the nine months ended September 28, 2024, Brunswick reported net sales of $4,082.2 million, a decrease of 19.0% from $5,039.5 million in the same period of 2023. The operating earnings for the same period were $367.3 million, down 41.4% from $626.6 million in the prior year.

Metric 2024 (9 months) 2023 (9 months) Change ($) Change (%)
Net Sales $4,082.2 million $5,039.5 million $(957.3 million) (19.0%)
Operating Earnings $367.3 million $626.6 million $(259.3 million) (41.4%)

Segment Performance

The following outlines the performance of each key segment for the nine months ended September 28, 2024:

Segment Net Sales (2024) Net Sales (2023) Change ($) Change (%)
Propulsion $1,622.1 million $2,173.1 million $(551.0 million) (25.4%)
Engine P&A $934.6 million $962.1 million $(27.5 million) (2.9%)
Navico Group $605.1 million $718.5 million $(113.4 million) (15.8%)
Boat $1,205.2 million $1,564.6 million $(359.4 million) (23.0%)

Geographic Distribution of Sales

Brunswick's sales are also influenced by geographic distribution, with significant contributions from the United States, Europe, and Asia-Pacific regions. The following table summarizes the geographic sales distribution for the nine months ended September 28, 2024:

Region Net Sales (2024) Net Sales (2023) Change ($)
United States $3,015.0 million $3,847.2 million $(832.2 million)
Europe $609.2 million $689.1 million $(79.9 million)
Asia-Pacific $268.3 million $311.7 million $(43.4 million)
Canada $233.1 million $331.8 million $(98.7 million)
Rest-of-World $241.4 million $238.5 million $2.9 million

Cost Structure and Profitability

Brunswick's cost of sales for the nine months ended September 28, 2024, was $2,984.6 million, resulting in a gross margin of $1,097.6 million (a gross margin percentage of 26.9%). The selling, general, and administrative expenses totaled $566.2 million.

Metric 2024 (9 months) 2023 (9 months)
Cost of Sales $2,984.6 million $3,616.9 million
Gross Margin $1,097.6 million $1,422.6 million
SG&A Expenses $566.2 million $613.5 million

Cash Flow and Liquidity

Brunswick's cash flow from operating activities for the nine months ended September 28, 2024, was $125.0 million, down from $450.3 million in the prior year. The company reported cash and cash equivalents of $284.1 million as of September 28, 2024.

Metric 2024 2023
Cash Flow from Operating Activities $125.0 million $450.3 million
Cash and Cash Equivalents $284.1 million $330.9 million

Future Outlook

Brunswick continues to focus on operational efficiencies and market share gains amidst a challenging environment. The company is adapting its product offerings and marketing strategies to cater to evolving consumer preferences in the boating industry.

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Article updated on 8 Nov 2024

Resources:

  • Brunswick Corporation (BC) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Brunswick Corporation (BC)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Brunswick Corporation (BC)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.