Kellogg Company (K): history, ownership, mission, how it works & makes money

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Kellogg Company (K) Information


A Brief History of Kellanova

Company Overview

Kellanova, formerly known as Kellogg Company, has undergone significant changes leading up to 2024. The company is a major player in the global food industry, focusing on cereal and snacks.

Financial Performance

As of the year-to-date period ending September 28, 2024, Kellanova reported net sales of $3.233 billion, a slight increase of 1.1% compared to $3.255 billion in the same period of 2023. The organic net sales growth was 6.1% when adjusting for foreign currency effects and divestitures.

Segment Net Sales (in millions) Operating Profit (in millions)
North America $1,673 $971
Europe $660 $240
Latin America $311 $102
AMEA $590 $200
Corporate $(1) $(171)
Total $3,233 $1,342

Income and Earnings

Kellanova's net income for the year-to-date period was $988 million, resulting in a diluted earnings per share (EPS) of $2.83. This reflects an increase from $934 million and an EPS of $2.68 in the prior year period.

Metric 2024 2023
Net Income (in millions) $988 $934
EPS (diluted) $2.83 $2.68

Cash Flow and Dividends

For the year-to-date period ended September 28, 2024, Kellanova generated $1.293 billion in net cash from operating activities, down from $1.400 billion in the previous year. The company declared dividends totaling $580 million, compared to $610 million in the prior year, influenced by the spin-off of WK Kellogg Co.

Cash Flow Activity 2024 (in millions) 2023 (in millions)
Operating Activities $1,293 $1,400
Investing Activities $(589) $(472)
Financing Activities $(417) $(120)

Debt and Equity

As of September 28, 2024, Kellanova's total debt was $5.853 billion, with net debt standing at $5.284 billion after accounting for cash and cash equivalents of $569 million. The company maintains a robust equity position with total equity reported at $3.758 billion.

Debt and Equity Metrics Amount (in millions)
Total Debt $5,853
Cash and Cash Equivalents $569
Net Debt $5,284
Total Equity $3,758

Market Position and Strategic Developments

Kellanova's strategic focus has included optimizing its supply chain and divesting non-core operations. The company announced a restructuring initiative aimed at enhancing productivity in its North American frozen supply chain, with an expected cumulative pretax charge of $50 million.

Overall, Kellanova's performance in 2024 highlights its resilience amid market fluctuations, with a continued emphasis on growth through strategic investments and operational efficiencies.



A Who Owns Kellogg Company (K)

Major Shareholders

As of 2024, Kellogg Company (K) has a diverse shareholder base comprising institutional investors, mutual funds, and individual shareholders. The largest shareholders include:

Shareholder Ownership Percentage
The Vanguard Group, Inc. 8.67%
BlackRock, Inc. 8.15%
Wellington Management Company, LLP 5.14%
State Street Corporation 4.20%
Invesco Ltd. 3.85%

Institutional Ownership

Institutional investors play a significant role in Kellogg's ownership structure, holding approximately 81.3% of the total shares. This figure includes a mix of hedge funds, pension funds, and other investment entities.

Insider Ownership

Insider ownership, which includes executives and board members, is relatively modest. As of 2024, insiders own approximately 0.9% of the company’s shares.

Stock Performance

The stock performance of Kellogg Company has shown resilience, with a year-to-date increase of approximately 12% as of October 2024. The current stock price is around $72.50, reflecting a market capitalization of approximately $24 billion.

Recent Changes in Ownership

In 2024, there have been notable changes in the shareholder structure with increased stakes from large institutional investors, particularly The Vanguard Group and BlackRock, indicating confidence in Kellogg's strategic direction.

Voting Rights

Each common share of Kellogg Company provides one vote, allowing shareholders to participate in key decisions, including board elections and major corporate actions.

Dividends

Kellogg Company continues to reward its shareholders with dividends. The annual dividend declared for 2024 stands at $2.08 per share, reflecting a yield of approximately 2.87% based on the current stock price.

Future Outlook

As Kellogg Company navigates its restructuring and growth strategies, analysts predict continued interest from institutional investors, potentially leading to further shifts in ownership dynamics over the coming quarters.



Kellogg Company (K) Mission Statement

Mission Statement Overview

Kellogg Company's mission statement emphasizes its commitment to enriching and nourishing the world through food. The company aims to provide delicious and nutritious products that cater to the diverse needs of consumers globally.

Strategic Goals Aligned with Mission

As of 2024, Kellogg's strategic goals focus on sustainability, innovation, and community engagement. The firm aims to achieve a more sustainable supply chain while enhancing product offerings through innovative solutions that meet evolving consumer preferences.

Financial Performance Summary

For the third quarter ended September 28, 2024, Kellogg reported the following financial metrics:

Metric Q3 2024 Q3 2023 Change (%)
Net Sales $3,233 million $3,255 million -0.7%
Operating Profit $456 million $414 million 10%
Net Income $367 million $269 million 36.5%
Diluted EPS $1.05 $0.57 84%

Market Position and Strategy

Kellogg is focused on expanding its market presence in key segments such as snacks, cereals, and plant-based products. The company is actively pursuing international growth, particularly in the AMEA (Asia, Middle East, and Africa) regions, despite facing challenges related to foreign currency impacts.

Recent Developments

As part of its ongoing strategic initiatives, Kellogg has entered into a merger agreement with Mars, which is expected to enhance its operational capabilities and market reach. This merger is anticipated to provide significant synergies and accelerate growth across various product lines.

Community and Sustainability Initiatives

Kellogg's mission also encompasses a strong commitment to community engagement and sustainability. The company aims to reduce its environmental footprint through improved sourcing practices and waste reduction initiatives.

Stock Performance

As of recent trading sessions in 2024, Kellogg's stock (K) has demonstrated resilience, reflecting investor confidence in its strategic direction and financial health. The stock closed at approximately $75.50, representing a year-to-date increase of around 15%.

Conclusion on Mission Alignment

Kellogg Company continues to align its operational and strategic objectives with its mission to nourish the world, demonstrating a balanced approach to profitability, sustainability, and community impact.



How Kellogg Company (K) Works

Company Overview

Kellogg Company, traded under the ticker symbol K, operates as a global food manufacturer, primarily known for its breakfast cereals and snacks. As of 2024, Kellogg has undergone significant structural changes following the spin-off of its North American business.

Financial Performance

For the third quarter ended September 28, 2024, Kellogg reported net sales of $3,233 million, down slightly from $3,255 million in the prior year. The year-to-date net sales totaled $9,625 million, compared to $9,948 million for the same period in 2023.

Financial Metric Q3 2024 Q3 2023 Year-to-Date 2024 Year-to-Date 2023
Net Sales $3,233 million $3,255 million $9,625 million $9,948 million
Cost of Goods Sold $2,057 million $2,145 million $6,257 million $6,760 million
Selling, General & Administrative Expenses $720 million $696 million $2,026 million $2,011 million
Operating Profit $456 million $414 million $1,342 million $1,177 million
Net Income $367 million $269 million $978 million $924 million

Segment Performance

Kellogg's operations are segmented into various geographical regions, with distinct performance metrics:

Region Q3 2024 Net Sales Q3 2023 Net Sales Year-to-Date 2024 Net Sales Year-to-Date 2023 Net Sales
North America $1,673 million $1,654 million $5,019 million $4,985 million
Europe $660 million $616 million $1,898 million $1,888 million
Latin America $311 million $329 million $958 million $938 million
AMEA $590 million $657 million $1,754 million $2,139 million

Earnings Per Share (EPS)

Kellogg's diluted earnings per share for Q3 2024 was reported at $1.05, an increase from $0.57 in Q3 2023. The year-to-date diluted EPS reached $2.83 compared to $2.09 in the previous year.

Cash Flow and Financing Activities

Net cash provided by operating activities for the year-to-date period ended September 28, 2024, was $1,293 million, down from $1,400 million in the prior year. Free cash flow for the same period was $853 million, compared to $894 million in the previous year.

Cash Flow Metric YTD 2024 YTD 2023
Net Cash Provided by Operating Activities $1,293 million $1,400 million
Additions to Properties ($440 million) ($506 million)
Free Cash Flow $853 million $894 million

Market Challenges and Opportunities

Kellogg has faced challenges from unfavorable foreign currency impacts, particularly in the AMEA region, which reported a decline in net sales by 10% year-over-year. However, Kellogg's organic net sales have shown resilience, with a reported growth of 6% when excluding foreign currency effects.

Strategic Initiatives

The company continues to focus on restructuring programs aimed at enhancing productivity and achieving long-term profit growth. Notably, a significant project aimed at optimizing the North American frozen supply chain is expected to yield substantial savings starting in late 2024.



How Kellogg Company (K) Makes Money

Revenue Streams

Kellogg Company generates revenue primarily through the sale of its food products, categorized into several segments: Snacks, Cereal, Frozen Foods, and Noodles & Other. The following table summarizes the reported net sales by segment for the year-to-date period ended September 28, 2024.

Segment Reported Net Sales (millions) Organic Net Sales (millions) % Change (2024 vs. 2023)
North America $5,019 $5,021 0.7%
Europe $1,898 $1,874 0.5%
Latin America $958 $978 2.2%
AMEA $1,754 $2,542 (18.0%)
Corporate $(4) $(4) N/A
Total $9,625 $10,411 (3.2%)

Operating Profit Analysis

For the year-to-date period ended September 28, 2024, Kellogg's reported operating profit was $1,342 million, reflecting a year-over-year increase of 13.9%. The operating profit by segment is detailed in the table below.

Segment Reported Operating Profit (millions) Adjusted Operating Profit (millions) % Change (2024 vs. 2023)
North America $971 $1,046 23.1%
Europe $240 $314 7.1%
Latin America $102 $99 3.6%
AMEA $200 $201 (1.6%)
Corporate $(171) $(209) N/A
Total $1,342 $1,451 13.9%

Cost of Goods Sold (COGS) and Gross Margin

The cost of goods sold for the year-to-date period ended September 28, 2024, was $6,257 million, leading to a gross profit of $3,368 million. The gross margin for this period was 35.0%, an increase of 300 basis points compared to the previous year.

Metric Amount (millions)
Net Sales $9,625
Cost of Goods Sold $6,257
Gross Profit $3,368
Gross Margin 35.0%

Cash Flow and Investment Activities

Kellogg Company's net cash provided by operating activities for the year-to-date period ended September 28, 2024, was $1,293 million, compared to $1,400 million in the prior year. The free cash flow for the same period was $853 million, down from $894 million in the previous year.

Cash Flow Activity Amount (millions)
Net Cash from Operating Activities $1,293
Additions to Properties $(440)
Free Cash Flow $853

Market Trends and Challenges

As of 2024, Kellogg has faced challenges including adverse foreign currency fluctuations, particularly impacting its AMEA segment, which reported a 10% decrease in net sales year-on-year. However, organic net sales in the region increased by 22%, indicating strong local market performance despite currency challenges.

Region Reported Net Sales Change Organic Net Sales Change
North America 0.7% 0.7%
Europe 0.5% 1.8%
Latin America (5.5%) 4.1%
AMEA (18.0%) 22.0%

Conclusion of Financial Performance

Kellogg Company continues to adapt to market conditions with a focus on sustaining organic growth across its key product lines. The introduction of new products and strategic pricing adjustments have contributed positively to its revenue streams, while the company remains vigilant against external economic pressures.

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Article updated on 8 Nov 2024

Resources:

  • Kellogg Company (K) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Kellogg Company (K)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Kellogg Company (K)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.