Netflix, Inc. (NFLX): history, ownership, mission, how it works & makes money

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Netflix, Inc. (NFLX) Information


A Brief History of H3

As of 2024, H3 has seen significant growth and transformation in its operational and financial landscape. The company reported a total revenue of $26.4 billion for the nine months ended September 30, 2024, representing a year-over-year increase of 17% compared to $22.6 billion for the same period in 2023. The increase in revenue was driven primarily by growth in streaming subscriptions and global market expansion.

Financial Performance

H3's earnings performance has also shown a positive trend. For the three months ended September 30, 2024, the company reported a net income of $2.36 billion, up from $1.68 billion in Q3 2023, marking a 41% increase. The diluted earnings per share for the same period rose to $5.40, compared to $3.73 in the previous year.

Metric Q3 2024 Q3 2023 Change (%)
Net Income (in billions) $2.36 $1.68 41%
Revenue (in billions) $9.03 $7.73 17%
Diluted EPS $5.40 $3.73 45%

Membership Growth

As of September 30, 2024, H3 reported a total of 84.8 million paid memberships, which is an increase of 10% from 77.3 million in the previous year. The average monthly revenue per paying membership also increased to $17.06, up from $16.29, reflecting a 5% growth.

Region Streaming Revenue (Q3 2024) Paid Memberships (Q3 2024) Paid Memberships (Q3 2023) Change (%)
United States and Canada $4.32 billion 84.8 million 77.3 million 10%
Europe, Middle East, Africa $3.13 billion 96.1 million 83.8 million 15%
Latin America $1.24 billion 49.2 million 43.6 million 13%
Asia-Pacific $1.13 billion 52.6 million 42.4 million 24%

Cost Management

The company's cost of revenues for the nine months ended September 30, 2024, was reported at $15.27 billion, a 6% increase from $14.41 billion in 2023. The cost of revenues as a percentage of total revenues decreased from 58% in 2023 to 53% in 2024, indicating improved operational efficiency.

Cost Metric Q3 2024 Q3 2023 Change (%)
Cost of Revenues (in billions) $15.27 $14.41 6%
Cost of Revenues (% of Revenue) 53% 58% -5%

Debt and Cash Management

As of September 30, 2024, H3's total debt stood at approximately $16.7 billion, an increase from $15.0 billion at the end of 2023. The company has also maintained a healthy cash position, with cash and cash equivalents totaling $4.8 billion, up from $4.6 billion at the end of 2023.

Debt Metric As of September 30, 2024 As of December 31, 2023 Change (%)
Total Debt (in billions) $16.7 $15.0 11%
Cash and Cash Equivalents (in billions) $4.8 $4.6 4%


A Who Owns Netflix, Inc. (NFLX)

Ownership Structure

As of 2024, Netflix, Inc. (NFLX) has a diverse ownership structure that includes institutional investors, individual shareholders, and company insiders. The following table summarizes the major shareholders and their respective ownership percentages:

Shareholder Ownership Percentage Number of Shares
Vanguard Group, Inc. 8.4% 36,186,000
BlackRock, Inc. 7.1% 30,520,000
State Street Corporation 4.5% 19,500,000
FMR LLC (Fidelity Investments) 4.1% 17,600,000
Company Insiders (Top 5) 3.2% 13,800,000
Other Institutional Investors 20.5% 88,650,000
Public Float 52.2% 227,000,000

Institutional Ownership

Institutional investors hold a significant portion of Netflix's shares. As of the latest reports, institutional ownership stands at approximately 63.9%, reflecting strong confidence from major investment firms. The following table details the top institutional shareholders:

Institution Shares Held Ownership Percentage
Vanguard Group 36,186,000 8.4%
BlackRock 30,520,000 7.1%
State Street 19,500,000 4.5%
Fidelity (FMR LLC) 17,600,000 4.1%
Invesco Ltd. 12,000,000 2.8%

Insider Ownership

Company insiders, including executives and board members, also hold a notable percentage of Netflix shares. As of 2024, insider ownership is approximately 3.2%. Key insiders include:

Name Position Shares Held
Reed Hastings Co-Founder & Co-CEO 10,000,000
Ted Sarandos Co-CEO 2,500,000
Spencer Neumann CFO 1,200,000
Other Executives N/A 500,000

Stock Performance and Market Capitalization

As of September 30, 2024, Netflix's stock is trading at approximately $692.53 with a market capitalization of around $300 billion. The stock has experienced a year-to-date increase of approximately 20%.

Recent Financial Highlights

For the third quarter of 2024, Netflix reported:

  • Revenue: $9.82 billion
  • Net Income: $2.36 billion
  • Earnings Per Share (EPS): $5.52

Future Outlook

Analysts predict continued growth for Netflix, driven by its expanding subscriber base and original content initiatives. The company is expected to invest heavily in content creation, with projected content obligations totaling $22.7 billion over the next few years.



Netflix, Inc. (NFLX) Mission Statement

The mission statement of Netflix, Inc. as of 2024 emphasizes its commitment to providing unparalleled entertainment experiences to its subscribers globally. The company aims to entertain the world by offering a diverse range of content that appeals to varied tastes. Netflix's focus remains on producing high-quality original content while also acquiring licensing rights for popular titles to ensure a rich viewing experience.

Financial Overview

As of September 30, 2024, Netflix reported significant growth in its financial metrics, reflecting its robust market presence and operational efficiency. Below is a summary of key financial data:

Metric Q3 2024 Q3 2023 Change (%)
Streaming Revenues $9,824,703,000 $8,519,306,000 15%
Total Revenues $9,824,703,000 $8,541,668,000 15%
Paid Memberships at End of Period 282,720,000 247,153,000 14%
Average Monthly Revenue per Paying Membership $11.69 $11.70 -0.01%
Operating Income $2,909,477,000 $1,916,394,000 52%
Net Income $2,363,509,000 $1,677,422,000 41%

Membership Growth

Netflix's membership growth has been a critical driver of its revenue. The company recorded the following membership statistics:

Region Paid Memberships (End of Period) Paid Net Membership Additions (Q3 2024)
United States and Canada 84,803,000 694,000
Europe, Middle East, and Africa 96,131,000 2,167,000
Latin America 49,182,000 (68,000)
Asia-Pacific 52,604,000 2,280,000

Content Investment and Strategy

Netflix continues to invest heavily in content creation and acquisition, which is reflected in its cost structure:

Expense Category Q3 2024 Q3 2023 Change (%)
Cost of Revenues $5,119,884,000 $4,930,788,000 4%
Marketing Expenses $642,926,000 $558,736,000 15%
Technology and Development Expenses $735,063,000 $657,159,000 12%
General and Administrative Expenses $417,353,000 $478,591,000 -13%

Market Position and Future Outlook

As of September 30, 2024, Netflix has established itself as a leader in the streaming industry, with a strong focus on expanding its global footprint and enhancing user engagement through personalized content recommendations and an ever-growing library of original programming.

The company's strategic initiatives include leveraging technology to improve customer experience and increasing investments in international markets to capture diverse audience segments. Netflix aims to maintain its competitive edge by continuously evolving its content offerings and enhancing its platform capabilities.



How Netflix, Inc. (NFLX) Works

Business Model

Netflix operates primarily as a subscription-based streaming service, generating revenue from monthly membership fees. As of September 30, 2024, Netflix's streaming revenues amounted to $9,824,703 thousand, reflecting a 15% increase compared to the same period in 2023.

Membership Statistics

As of September 30, 2024, Netflix reported the following membership statistics:

Region Paid Memberships (End of Period) Average Monthly Revenue per Paying Membership Paid Net Membership Additions Streaming Revenues
United States and Canada 84,803 $17.06 694 $4,322,476
Europe, Middle East, and Africa 96,131 $10.99 2,167 $3,133,466
Latin America 49,182 $8.40 (68) $1,240,892
Asia-Pacific 52,604 $7.31 2,280 $1,127,869

Financial Performance

For the nine months ended September 30, 2024, Netflix reported:

  • Net income: $6,843,024 thousand
  • Revenue: $28,754,453 thousand
  • Cost of revenues: $15,271,100 thousand
  • Marketing expenses: $1,941,350 thousand
  • Technology and development expenses: $1,190,000 thousand

Cost Structure

The cost structure of Netflix is primarily composed of:

  • Cost of revenues: $15,271,100 thousand
  • Amortization of content assets: $11,140,016 thousand for the nine months
  • Marketing: $1,941,350 thousand
  • Technology and development: $1,190,000 thousand

Cash Flow Overview

In the nine months ended September 30, 2024, Netflix's cash flow metrics included:

Cash Flow Type Amount (in thousands)
Net cash provided by operating activities $5,824,470
Net cash provided by (used in) investing activities ($2,023,110)
Net cash used in financing activities ($3,395,729)

Content Obligations

As of September 30, 2024, Netflix had significant content obligations totaling:

  • $22,698,295 thousand
  • Current content liabilities: $4,500,000 thousand
  • Non-current content liabilities: $1,900,000 thousand

Deferred Revenue

As of September 30, 2024, Netflix reported total deferred revenue of $1,513,000 thousand, primarily related to membership fees billed but not yet recognized as revenue.

Earnings Per Share (EPS)

For the three months ended September 30, 2024, Netflix's earnings per share were:

Type Amount
Basic EPS $5.52
Diluted EPS $5.40


How Netflix, Inc. (NFLX) Makes Money

Revenue Streams

Netflix primarily generates revenue through its subscription-based model. The company offers various membership plans that vary in pricing, features, and availability depending on the region. As of September 30, 2024, Netflix's streaming revenues were as follows:

Region Streaming Revenues (Q3 2024) Paid Memberships at End of Period Average Monthly Revenue per Paying Membership
United States and Canada $4,322,476,000 84,803,000 $17.06
Europe, Middle East, and Africa $3,133,466,000 96,131,000 $10.99
Latin America $1,240,892,000 49,182,000 $8.40
Asia-Pacific $1,127,869,000 52,604,000 $7.31

Overall, the total streaming revenues for Q3 2024 amounted to $9,824,703,000, reflecting a 15% increase from the previous year.

Membership Growth

As of September 30, 2024, Netflix reported a total of 282,720,000 paid memberships globally, an increase from 247,153,000 in the same period of the previous year. The breakdown of paid net membership additions is as follows:

Region Paid Net Membership Additions (Q3 2024)
United States and Canada 694,000
Europe, Middle East, and Africa 2,167,000
Latin America (68,000)
Asia-Pacific 2,280,000

These figures indicate a shift in membership dynamics, with notable growth in the Asia-Pacific region.

Content Costs and Amortization

A significant portion of Netflix's expenses is attributed to content costs. For the three months ending September 30, 2024, the cost of revenues was $5,119,884,000, representing 52% of total revenues. The amortization of content assets increased by $126 million compared to the previous year, totaling $3,699,521,000 for that quarter.

Marketing Expenses

Marketing expenses also play a crucial role in Netflix's operations. For Q3 2024, Netflix incurred marketing costs of $642,926,000, which accounted for 7% of total revenues. This was an increase from $558,736,000 in Q3 2023.

Net Income and Earnings Per Share

For Q3 2024, Netflix reported a net income of $2,363,509,000, compared to $1,677,422,000 in Q3 2023. The basic earnings per share (EPS) for this period were $5.52, up from $3.80 in the previous year.

Deferred Revenue

As of September 30, 2024, Netflix had total deferred revenue of $1,513,048,000, which consists of membership fees billed but not yet recognized as revenue.

Conclusion on Financial Performance

Overall, Netflix's financial performance as of Q3 2024 reflects robust growth in streaming revenues, a diverse range of membership plans, and significant investments in content and marketing. The company's strategic focus on expanding its global footprint continues to drive its revenue growth, despite fluctuations in membership additions across different regions.

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Resources:

  1. Netflix, Inc. (NFLX) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Netflix, Inc. (NFLX)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Netflix, Inc. (NFLX)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.