A Brief History of NerdWallet, Inc. (NRDS)

NerdWallet, Inc. is a personal finance company that provides financial comparison tools and advice to help people make informed decisions about their money. The company was founded in 2009 by Tim Chen and Jacob Gibson, who met while attending the Stanford Graduate School of Business.

Originally, NerdWallet started as a credit card comparison website, helping users find the best credit card offers based on their individual needs and spending habits. Over time, the company expanded its services to include other financial products such as loans, insurance, and investing.

One of the key factors that set NerdWallet apart from other financial websites was its commitment to providing unbiased and accurate information to consumers. The company prides itself on not accepting compensation from financial institutions for featuring their products, ensuring that the recommendations provided are truly in the best interest of the user.

• In 2015, NerdWallet raised $64 million in a Series A funding round led by IVP and RRE Ventures, allowing the company to further expand its offerings and reach more users.
• In 2019, NerdWallet acquired Fundera, an online marketplace for small business loans, to broaden its range of financial products and services.

Today, NerdWallet is one of the leading personal finance websites, providing millions of users with valuable tools and information to help them manage their finances more effectively. The company continues to grow and innovate, staying true to its mission of empowering people to make smart financial decisions.

As of now, NerdWallet is a privately held company, meaning it is not publicly traded on the stock market. The ownership of NerdWallet is divided among several key stakeholders, including the founders, employees, and investors.

One of the major investors in NerdWallet is Institutional Venture Partners (IVP), a leading venture capital firm that has backed several successful tech companies. IVP's investment in NerdWallet has helped fuel the company's growth and development.

In addition to IVP, other investors in NerdWallet include RRE Ventures, QED Investors, and Silicon Valley Bank. These investors have provided funding and support to help NerdWallet expand its offerings and reach a larger audience.

• Tim Chen: Co-founder of NerdWallet
• Jacob Gibson: Co-founder of NerdWallet
• Institutional Venture Partners (IVP): Major investor in NerdWallet
• RRE Ventures: Investor in NerdWallet
• QED Investors: Investor in NerdWallet
• Silicon Valley Bank: Investor in NerdWallet

NerdWallet, Inc. (NRDS) Mission Statement

At NerdWallet, Inc. (NRDS), our mission is to provide clarity for all of life’s financial decisions. We believe that by empowering individuals to make smart financial choices, we can help them lead better lives.

We are committed to offering unbiased advice and trusted information to help our users navigate complex financial decisions. Our goal is to be a trusted ally for all who seek to improve their financial well-being.

Key elements of our mission statement include:

• Empowerment: We aim to empower individuals to take control of their financial future by providing them with the tools and resources they need to make informed decisions.
• Transparency: We are dedicated to providing transparent and objective information to help our users understand their options and make the best choices for their financial health.
• Inclusivity: We strive to reach and serve a diverse audience to ensure that everyone has access to the financial guidance they need, regardless of their background or expertise.
• Innovation: We continuously seek to innovate and improve our products and services to better meet the evolving needs of our users in an ever-changing financial landscape.

How NerdWallet, Inc. (NRDS) Works

NerdWallet, Inc. is a financial advisory company that provides tools and advice to help consumers make better financial decisions. Here is how the company works:

• Financial Education: NerdWallet offers a wide range of educational resources on topics such as credit cards, mortgages, investing, and insurance. These resources help consumers understand complex financial concepts and make informed decisions.
• Comparison Tools: The company provides comparison tools that allow users to compare different financial products and services, such as credit cards, savings accounts, and loans. These tools help consumers find the best options based on their individual needs.
• Personalized Recommendations: NerdWallet offers personalized recommendations based on users' financial goals and preferences. By entering their financial information and goals, users can receive tailored advice on the best products and strategies to achieve their objectives.
• Expert Advice: NerdWallet has a team of financial experts who contribute to the company's content and provide advice to users. These experts help users navigate complex financial decisions and stay informed about the latest trends and developments in the financial industry.
• Transparency and Trust: NerdWallet prides itself on providing transparent and unbiased information to consumers. The company does not take commissions from financial institutions for promoting their products, ensuring that users receive impartial advice.

1. Advertising: NerdWallet earns a significant portion of its revenue through advertising. The company partners with financial institutions, credit card companies, and other service providers to display targeted ads on its platform. These ads are tailored to the users' financial needs and preferences, making them more likely to convert into customers.

2. Affiliate marketing: Another major source of revenue for NerdWallet is affiliate marketing. The company includes affiliate links on its website, directing users to various financial products and services. When a user clicks on these links and makes a purchase or signs up for a service, NerdWallet earns a commission from the partner company.

3. Lead generation: NerdWallet also generates revenue through lead generation. The company connects users with financial products or services by collecting their information and passing it along to partner companies. In return, NerdWallet receives a fee for each successful lead generated.

4. Premium services: In addition to its free content and tools, NerdWallet offers premium services that users can subscribe to for a fee. These services may include personalized financial advice, credit monitoring, or premium tools and calculators. This subscription model provides an additional revenue stream for the company.

• 5. Content licensing:

NerdWallet also earns revenue through content licensing. The company licenses its content, such as articles, guides, and tools, to other websites, financial institutions, or media outlets. This not only generates additional income for NerdWallet but also helps to increase brand visibility and reach a larger audience.