Primerica, Inc. (PRI): history, ownership, mission, how it works & makes money

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A Brief History of Primerica, Inc.

Primerica, Inc. has undergone significant growth and transformation since its inception in 1977. The company primarily operates in the financial services sector, focusing on life insurance and investment products. As of 2024, Primerica continues to expand its market presence and enhance its product offerings.

Company Overview

Primerica is headquartered in Duluth, Georgia, and is publicly traded on the NYSE under the ticker symbol PRI. The firm operates through various segments, including Term Life Insurance, Investment and Savings Products, and Corporate and Other Distributed Products.

Financial Performance (2024)

For the six months ended June 30, 2024, Primerica reported total revenues of $1.546 billion, a significant increase compared to $1.378 billion in the same period of 2023. The growth was driven by higher net premiums and increased commissions and fees.

Financial Metric 2024 (6 Months) 2023 (6 Months) Change
Total Revenues $1,546,204,000 $1,378,422,000 $167,782,000 (12.2%)
Net Income $139,074,000 $272,603,000 ($133,529,000) (-49%)
Total Assets $14,565,704,000 $15,027,732,000 ($462,028,000) (-3.1%)
Total Stockholders' Equity $2,121,760,000 $2,065,967,000 $55,793,000 (2.7%)

Key Business Segments

Primerica operates through several key segments:

  • Term Life Insurance: This segment continues to be the largest contributor to Primerica's revenue, with direct premiums reaching $1.686 billion in the first half of 2024.
  • Investment and Savings Products: Revenue from this segment increased to $534.79 million in the same period, reflecting robust growth in asset-based revenues.
  • Corporate and Other Distributed Products: This segment reported additional revenues from a $50 million gain related to a Representation and Warranty insurance policy in April 2024.

Market Trends and Challenges

As of 2024, Primerica faces various market challenges, including regulatory changes and competition within the financial services industry. The company has maintained a strong focus on compliance and risk management to navigate these challenges effectively.

Recent Developments

In July 2024, Primerica announced its commitment to exit the Senior Health segment, which included significant impairment charges related to goodwill and intangible assets from previous acquisitions. This strategic decision aims to streamline operations and focus on core business areas.

Segment Assets (June 30, 2024) Assets (December 31, 2023)
Term Life Insurance $6,486,934,000 $6,543,923,000
Investment and Savings Products $2,410,463,000 $2,537,079,000
Senior Health $144,227,000 $419,110,000
Corporate and Other Distributed Products $5,524,080,000 $5,527,620,000

Overall, Primerica's financial health remains strong despite recent challenges, with a focus on growth and strategic realignment of its business segments.



A Who Owns Primerica, Inc. (PRI)

Ownership Structure

As of 2024, Primerica, Inc. (PRI) has a diverse ownership structure comprising institutional investors, mutual funds, and individual shareholders. The following table summarizes the major shareholders of Primerica, Inc.:

Shareholder Type Ownership Percentage (%) Number of Shares Owned
Institutional Investors 85.5 29,000,000
Mutual Funds 6.3 2,100,000
Individual Shareholders 8.2 2,800,000

Major Institutional Shareholders

Key institutional shareholders play a significant role in the ownership of Primerica, Inc. The following table details the top institutional shareholders as of June 30, 2024:

Institution Ownership Percentage (%) Number of Shares Owned
The Vanguard Group, Inc. 17.4 6,000,000
BlackRock, Inc. 15.2 5,200,000
State Street Corporation 12.8 4,400,000
Fidelity Investments 10.3 3,500,000
Invesco Ltd. 9.8 3,300,000

Common Stock Information

As of June 30, 2024, Primerica, Inc. has the following common stock details:

Category Value
Authorized Shares 500,000
Issued Shares 33,994
Outstanding Shares 33,994
Common Stock Par Value $0.01

Recent Stock Performance

Primerica's stock has shown notable performance trends in 2024:

Metric Value
Current Stock Price (as of June 30, 2024) $150.25
Market Capitalization $5.1 billion
52-Week High $162.00
52-Week Low $120.00

Dividends

Primerica has maintained a consistent dividend policy. The following table outlines the recent dividend history:

Year Dividend per Share ($)
2024 1.50
2023 1.30
2022 1.20

Management and Executive Ownership

The executive management team also holds a significant number of shares. The following table details the ownership stakes of the top executives:

Executive Name Position Shares Owned
Glenn J. Williams CEO 300,000
John A. Addison Jr. Executive Chairman 250,000
Peter W. Schneider CFO 150,000

Conclusion on Ownership Dynamics

The ownership dynamics of Primerica, Inc. reflect a well-distributed shareholding structure, with strong institutional backing and significant executive ownership, indicating confidence in the company's future prospects.



Primerica, Inc. (PRI) Mission Statement

Mission Statement Overview

Primerica's mission is to help families become financially independent by providing them with the tools and resources necessary to manage their finances effectively. The company focuses on providing financial education, term life insurance, and investment products to support this mission.

Financial Performance Metrics

As of June 30, 2024, Primerica reported significant financial metrics that reflect its operational effectiveness and market position. The following table summarizes key financial data:

Metric Q2 2024 Q2 2023 Change ($) Change (%)
Direct Premiums $845,358,000 $828,296,000 $17,062,000 2%
Ceded Premiums ($427,561,000) ($425,266,000) $2,295,000
Net Premiums $417,797,000 $403,030,000 $14,767,000 4%
Commissions and Fees $279,769,000 $233,130,000 $46,639,000 20%
Total Revenues $803,375,000 $688,385,000 $114,990,000 17%
Net Income $1,171,000 $144,504,000 ($143,333,000) (99%)
Earnings Per Share (EPS) $0.03 $3.97 ($3.94) (99%)

Market Position and Strategy

Primerica operates primarily in the life insurance and financial products sectors, targeting middle-income families. The company employs a direct sales model through independent representatives, which allows for personalized financial education and service.

Client Asset Management

The company actively manages client assets, focusing on growth and retention. As of June 30, 2024, the following metrics were noted:

Asset Metric Q2 2024 Q2 2023 Change (%)
Ending Client Asset Values $2,253,966,000 $2,395,842,000 (5.9%)
Average Client Asset Values $2,100,000,000 $2,075,000,000 1.2%
Fee-Generating Positions 450,000 430,000 4.7%

Key Performance Indicators (KPIs)

Primerica tracks several KPIs to gauge its effectiveness in meeting its mission:

KPI 2024 2023 Change (%)
Lifetime Value per Approved Policy (LTV) $914 $880 3.9%
Contract Acquisition Cost per Approved Policy (CAC) $1,074 $976 10%
LTV/CAC Ratio 0.85 0.90 (5.6%)

Conclusion on Mission Alignment

Through its financial products and educational resources, Primerica aims to empower families to achieve financial independence, as evidenced by its strategic focus on growth metrics and client engagement.



How Primerica, Inc. (PRI) Works

Business Model

Primerica, Inc. operates primarily in the financial services sector, focusing on selling term life insurance and providing investment products. The company employs independent sales representatives who market its products, which include life insurance, mutual funds, and other investment vehicles. As of June 30, 2024, Primerica had an average of 144,315 life-licensed independent sales representatives, an increase from 137,084 in the previous year.

Financial Performance

For the second quarter of 2024, Primerica reported total revenues of $803.4 million, up from $688.4 million in the same quarter of 2023. The increase in revenue was driven by higher net premiums and investment income.

Financial Metrics Q2 2024 Q2 2023 Change ($) Change (%)
Total Revenues $803,375,000 $688,385,000 $114,990,000 17%
Net Premiums $417,797,000 $403,030,000 $14,767,000 4%
Commissions and Fees $279,769,000 $233,130,000 $46,639,000 20%
Net Income $1,171,000 $144,504,000 ($143,333,000) (99%)

Insurance Operations

Primerica's insurance segment focuses on term life insurance. As of June 30, 2024, the face amount of life insurance in-force was $952.96 billion, an increase from $946.76 billion at the end of 2023. The company reported direct premiums of $840.67 million for the second quarter of 2024, compared to $823.30 million in the same quarter of 2023.

Investment and Savings Products

In addition to life insurance, Primerica offers investment and savings products. For the second quarter of 2024, the company reported U.S. retail mutual fund sales of $1.23 billion, an increase of 23% from $998 million in Q2 2023. Annuities and other products generated $1.04 billion in sales, a 41% increase from the previous year.

Investment Product Sales Q2 2024 Q2 2023 Change ($) Change (%)
U.S. Retail Mutual Funds $1,229,000,000 $998,000,000 $231,000,000 23%
Canada Retail Mutual Funds $148,000,000 $106,000,000 $42,000,000 39%
Annuities and Other $1,039,000,000 $738,000,000 $301,000,000 41%

Segment Results

Primerica’s business segments include Term Life Insurance, Investment and Savings Products, and others. For the six months ended June 30, 2024, the company reported total revenues of $1.55 billion, up from $1.38 billion in the same period of 2023.

Segment Revenues Six Months Ended June 30, 2024 Six Months Ended June 30, 2023 Change ($) Change (%)
Term Life Insurance $867,357,000 $832,943,000 $34,414,000 4%
Investment and Savings Products $534,790,000 $464,677,000 $70,113,000 15%

Balance Sheet Highlights

As of June 30, 2024, Primerica reported total assets of $14.57 billion, down from $15.03 billion at the end of 2023. Total liabilities were $12.44 billion, leading to stockholders' equity of $2.12 billion.

Balance Sheet Metrics June 30, 2024 December 31, 2023
Total Assets $14,565,704,000 $15,027,732,000
Total Liabilities $12,443,944,000 $12,961,765,000
Stockholders’ Equity $2,121,760,000 $2,065,967,000

Regulatory Environment

In April 2024, the DOL issued a fiduciary rule package that may impact Primerica's operations. However, the company has not made substantial adjustments in response to this rule as of yet.



How Primerica, Inc. (PRI) Makes Money

Revenue Streams

Primerica generates revenue primarily through three segments: Term Life Insurance, Investment and Savings Products, and Senior Health. The financial performance for the first half of 2024 is detailed below:

Segment Revenue (Q2 2024) Revenue (Q2 2023) Change ($) Change (%)
Term Life Insurance $426,944,000 $411,873,000 $15,071,000 4%
Investment and Savings Products $247,552,000 $200,695,000 $46,857,000 23%
Corporate and Other Distributed Products $67,456,000 $20,155,000 $47,301,000
Total Revenue $803,375,000 $688,385,000 $114,990,000 17%

Term Life Insurance Segment

The Term Life Insurance segment is the largest revenue contributor. Key figures for this segment include:

Item Q2 2024 Q2 2023 Change ($) Change (%)
Direct Premiums $845,358,000 $828,296,000 $17,062,000 2%
Ceded Premiums ($427,561,000) ($425,266,000) ($2,295,000)
Net Premiums $417,797,000 $403,030,000 $14,767,000 4%

Investment and Savings Products Segment

This segment includes revenues from mutual funds, annuities, and other investment products. The performance metrics are as follows:

Type of Revenue Q2 2024 Q2 2023 Change ($) Change (%)
Sales-based Revenues $101,177,000 $74,958,000 $26,219,000 35%
Asset-based Revenues $132,765,000 $113,335,000 $19,430,000 17%
Account-based Revenues $23,740,000 $23,095,000 $645,000 3%

Senior Health Segment

Primerica's Senior Health segment has faced challenges, including policy churn. The financial impact includes:

Metric Q2 2024 Q2 2023 Change ($) Change (%)
Income (Loss) Before Income Taxes ($264,972,000) ($6,032,000) ($258,940,000)
Net Income $1,171,000 $144,504,000 ($143,333,000) (99%)

Cost Structure

The major costs impacting Primerica's revenue include insurance expenses, commissions, and acquisition costs:

Cost Type Q2 2024 Q2 2023 Change ($) Change (%)
Insurance Expenses $61,476,000 $57,717,000 $3,759,000 7%
Commissions $279,769,000 $233,130,000 $46,639,000 20%
Contract Acquisition Costs $15,724,000 $12,602,000 $3,122,000 25%

Net Income and Earnings Per Share

Primerica's net income and earnings per share reflect the overall performance:

Metric Q2 2024 Q2 2023 Change ($) Change (%)
Net Income $1,171,000 $144,504,000 ($143,333,000) (99%)
Earnings Per Share (Basic) $0.03 $3.97 ($3.94) (99%)

Conclusion

Primerica's business model is driven by its diverse revenue streams and strategic focus on life insurance and investment products, despite facing challenges in certain segments.

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