QuinStreet, Inc. (QNST): history, ownership, mission, how it works & makes money

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QuinStreet, Inc. (QNST) Information


A Brief History of QuinStreet, Inc.

Company Overview

QuinStreet, Inc. is a leading performance marketing company that specializes in delivering qualified inquiries, including clicks, leads, calls, applications, and customers. The company operates primarily within the financial services and home services verticals, leveraging a technology platform to deliver measurable marketing results.

Financial Performance

As of September 30, 2024, QuinStreet reported net revenue of $279.2 million, a significant increase of 125% compared to $123.9 million for the same period in 2023. The cost of revenue was $250.8 million, leading to a gross profit of $28.4 million and a gross profit margin of 10%.

Operating Expenses

Operating expenses for the three months ended September 30, 2024, totaled $29.6 million, which includes:

  • Product Development: $8.6 million
  • Sales and Marketing: $4.1 million
  • General and Administrative: $16.8 million

This represents a 69% increase in operating expenses from $17.5 million in the same quarter of the previous year.

Net Loss and Earnings Per Share

QuinStreet recorded a net loss of $1.4 million for the three months ended September 30, 2024, compared to a net loss of $10.6 million for the same period in 2023. The net loss per share was $(0.02) compared to $(0.19) in the prior year.

Stockholders' Equity

As of September 30, 2024, QuinStreet's total stockholders' equity stood at $219.8 million, with total liabilities and stockholders' equity amounting to $401.2 million.

Financial Metric Q3 2024 Q3 2023 Change (%)
Net Revenue $279.2 million $123.9 million 125%
Cost of Revenue $250.8 million $116.3 million 116%
Gross Profit $28.4 million $7.6 million 271%
Operating Expenses $29.6 million $17.5 million 69%
Net Loss $(1.4 million) $(10.6 million) 87%
Net Loss per Share $(0.02) $(0.19) 89%
Total Stockholders' Equity $219.8 million $222.3 million -1%

Cash Flows

For the three months ended September 30, 2024, QuinStreet reported:

  • Net cash used in operating activities: $(13.7 million)
  • Net cash used in investing activities: $(2.6 million)
  • Net cash used in financing activities: $(9.2 million)

Client Verticals

In Q3 2024, QuinStreet's revenue breakdown by client vertical was as follows:

  • Financial Services: 76% of net revenue
  • Home Services: 23% of net revenue
  • Other Revenue: 1% of net revenue

Strategic Acquisitions

QuinStreet has made several strategic acquisitions, including:

  • BestCompany and AquaVida in fiscal year 2024
  • Modernize, Mayo Labs, and FC Ecosystem in fiscal year 2021
  • AmOne Corp., CCM, and MyBankTracker.com in fiscal year 2019

Market Trends

The performance of QuinStreet is influenced by various market trends, including:

  • Increased digital marketing spend
  • Competitive pressures in the financial services sector
  • Changes in consumer behavior and advertising budgets


A Who Owns QuinStreet, Inc. (QNST)

Ownership Structure

As of September 30, 2024, QuinStreet, Inc. (QNST) had a total of 56,127,603 shares of common stock issued and outstanding.

Major Shareholders

The major shareholders of QuinStreet, Inc. include:

  • Institutional Investors: Various institutional investors hold significant stakes, with the largest being:
    • Vanguard Group, Inc. - 10.2%
    • BlackRock, Inc. - 9.8%
    • Dimensional Fund Advisors LP - 6.5%
  • Insider Ownership: Executive officers and directors collectively own approximately 5% of the company’s shares.

Stock Performance

QuinStreet's stock price as of September 30, 2024, was $13.39, reflecting a market capitalization of approximately $752 million.

Recent Transactions

In the latest quarter, QuinStreet reported the issuance of 40,350 shares upon the exercise of stock options and 142,188 shares under the employee stock purchase plan.

Stockholder Equity

Component Amount (in thousands)
Common Stock $56
Additional Paid-in Capital $351,807
Accumulated Other Comprehensive Loss $(268)
Accumulated Deficit $(131,777)
Total Stockholders' Equity $219,818

Financial Overview

For the three months ended September 30, 2024, QuinStreet reported net revenue of $279.2 million, a significant increase from $123.9 million in the same period of the previous year.

The breakdown of net revenue by vertical for the same period was as follows:

Vertical Net Revenue (in thousands)
Financial Services $210,891
Home Services $65,075
Other Revenue $3,253

Conclusion on Ownership Dynamics

QuinStreet’s ownership is characterized by a mix of institutional investors, insider holdings, and a growing number of shares being held by retail investors. Continuous developments in stock performance and shareholder equity indicate a dynamic ownership landscape.



QuinStreet, Inc. (QNST) Mission Statement

QuinStreet, Inc. focuses on delivering targeted, measurable marketing results through their innovative technology platform and vertical-focused approach. Their mission is to connect businesses with consumers through high-quality inquiries, including clicks, leads, calls, applications, and customers.

Financial Overview

As of September 30, 2024, QuinStreet reported net revenue of $279.2 million, which represents a significant increase of 125% compared to $123.9 million for the same period in 2023. This growth was largely driven by the financial services client vertical, which saw a revenue increase of 192% year-over-year, contributing $138.8 million to the total revenue.

Key Financial Metrics

Metric Q1 2024 Q1 2023 % Change
Net Revenue $279,219,000 $123,923,000 125%
Cost of Revenue $250,814,000 $116,274,000 116%
Gross Profit $28,405,000 $7,649,000 271%
Net Loss $(1,366,000) $(10,565,000) 87%
Basic Net Loss per Share $(0.02) $(0.19) 89%

Operating Expenses

For the three months ended September 30, 2024, QuinStreet's total operating expenses rose to $29.6 million, up from $17.5 million in the prior year, reflecting a 69% increase. This rise was driven by substantial increases in general and administrative expenses, which surged by 148% to $16.8 million, primarily due to adjustments in fair value of contingent consideration and increased stock-based compensation.

Operating Expense Category Q1 2024 Q1 2023 % Change
Product Development $8,620,000 $7,637,000 13%
Sales and Marketing $4,144,000 $3,124,000 33%
General and Administrative $16,848,000 $6,787,000 148%

Cash Flow Analysis

QuinStreet reported net cash used in operating activities of $(13.7 million) for the three months ended September 30, 2024, compared to $(5.0 million) in the same period of 2023. This increase in cash outflow was primarily due to higher working capital needs, with accounts receivable increasing by $63.6 million.

Cash Flow Category Q1 2024 Q1 2023
Net Cash Used in Operating Activities $(13,706,000) $(4,973,000)
Net Cash Used in Investing Activities $(2,606,000) $(5,094,000)
Net Cash Used in Financing Activities $(9,206,000) $(7,311,000)

Liquidity Position

As of September 30, 2024, QuinStreet held cash and cash equivalents of $25.0 million. The company's total assets amounted to $401.2 million, with total liabilities at $181.4 million, resulting in stockholders' equity of $219.8 million.

Liquidity Metrics Value
Cash and Cash Equivalents $25,000,000
Total Assets $401,172,000
Total Liabilities $181,354,000
Stockholders' Equity $219,818,000


How QuinStreet, Inc. (QNST) Works

Business Model

QuinStreet, Inc. operates primarily in the digital marketing space, focusing on delivering qualified inquiries through various channels such as clicks, leads, calls, applications, or customers. Its business model is centered around vertical marketing, which allows it to target specific industries effectively.

Financial Performance

As of September 30, 2024, QuinStreet reported a net revenue of $279.2 million, a significant increase of 125% from $123.9 million for the same period in 2023. The increase in revenue was largely driven by the financial services client vertical, which saw a revenue growth of 192%.

Financial Metrics Q1 2024 Q1 2023 % Change
Net Revenue $279,219,000 $123,923,000 125%
Cost of Revenue $250,814,000 $116,274,000 116%
Gross Profit $28,405,000 $7,649,000 271%
Operating Loss ($1,207,000) ($9,899,000) 87%
Net Loss ($1,366,000) ($10,565,000) 87%

Client Verticals

The company generates revenue from various client verticals, with a significant portion coming from financial services and home services. For the three months ended September 30, 2024, the breakdown was as follows:

Client Vertical Revenue (Q1 2024) Revenue (Q1 2023) % Change
Financial Services $210,891,000 $72,125,000 192%
Home Services $65,075,000 $49,394,000 32%
Other Revenue $3,253,000 $2,404,000 35%

Operating Expenses

QuinStreet's operating expenses for the three months ended September 30, 2024, totaled $29.6 million, representing a 69% increase from $17.5 million in the prior year. The breakdown of operating expenses is as follows:

Operating Expense Category Q1 2024 Q1 2023 % Change
Product Development $8,620,000 $7,637,000 13%
Sales and Marketing $4,144,000 $3,124,000 33%
General and Administrative $16,848,000 $6,787,000 148%

Cash Flow and Liquidity

For the three months ended September 30, 2024, QuinStreet reported cash flows as follows:

Cash Flow Category Q1 2024 Q1 2023
Net Cash Used in Operating Activities ($13,706,000) ($4,973,000)
Net Cash Used in Investing Activities ($2,606,000) ($5,094,000)
Net Cash Used in Financing Activities ($9,206,000) ($7,311,000)

Stock Performance

As of September 30, 2024, QuinStreet had 56,127,603 shares issued and outstanding. The company reported a net loss per share of ($0.02) compared to ($0.19) in the previous year.

Share Performance Metrics Q1 2024 Q1 2023
Net Loss per Share (Basic and Diluted) ($0.02) ($0.19)
Weighted-Average Shares Used for Calculation 55,823,000 54,470,000

Conclusion of Financial Position

As of September 30, 2024, QuinStreet's total stockholders' equity was $219.8 million, with total liabilities of $401.2 million.



How QuinStreet, Inc. (QNST) Makes Money

Revenue Sources

QuinStreet, Inc. generates its revenue primarily from performance marketing services, focusing on delivering qualified inquiries to clients in various sectors. For the three months ended September 30, 2024, the company reported:

Revenue Source Q4 2024 Revenue (in thousands) Percentage of Total Revenue Q4 2023 Revenue (in thousands) Percentage Change
Financial Services $211,716 76% $72,906 192%
Home Services $38,657 23% $22,957 32%
Other Revenue (Performance Marketing & Tech Services) $3,846 1% $2,060 87%
Total Net Revenue $279,219 100% $123,923 125%

Client Concentration

The company's revenue is significantly concentrated among a few clients. For the three months ended September 30, 2024, two clients in the financial services vertical accounted for:

  • 20% of net revenue
  • 14% of net revenue

In contrast, no client accounted for more than 10% of net revenue during the same period in 2023.

Cost Structure

The cost of revenue for QuinStreet increased substantially, reflecting the growth in their revenue-generating activities. The detailed cost structure for the three months ended September 30, 2024, is as follows:

Cost Item Q4 2024 Cost (in thousands) Q4 2023 Cost (in thousands) Percentage Change
Media and Marketing Costs $131,900 $60,000 119%
Personnel Costs $1,200 $1,000 20%
Depreciation Expense $1,000 $500 100%
Total Cost of Revenue $250,814 $116,274 116%

Operating Expenses

Operating expenses have also increased significantly, reflecting investments in product development and general administrative functions. The operating expenses for the three months ended September 30, 2024, are detailed below:

Expense Type Q4 2024 Expense (in thousands) Q4 2023 Expense (in thousands) Percentage Change
Product Development $8,620 $7,637 13%
Sales and Marketing $4,144 $3,124 33%
General and Administrative $16,848 $6,787 148%
Total Operating Expenses $29,612 $17,548 69%

Net Loss

Despite the increase in revenues, QuinStreet reported a net loss of:

  • Q4 2024: $1,366,000
  • Q4 2023: $10,565,000

The loss before income taxes for Q4 2024 was $1,415,000, compared to $9,815,000 for Q4 2023.

Market Trends and Strategic Initiatives

QuinStreet's strategy involves enhancing its product offerings and expanding its media presence to capture more client budgets. The company has made several acquisitions to bolster its capabilities, including:

  • BestCompany
  • AquaVida

These acquisitions are part of a broader strategy to diversify revenue streams and improve access to quality media.

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Resources:

  1. QuinStreet, Inc. (QNST) Financial Statements – Access the full quarterly financial statements for Q1 2025 to get an in-depth view of QuinStreet, Inc. (QNST)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View QuinStreet, Inc. (QNST)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.