Sirius XM Holdings Inc. (SIRI): history, ownership, mission, how it works & makes money

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Sirius XM Holdings Inc. (SIRI) Information


A Brief History of Sirius XM Holdings Inc.

Sirius XM Holdings Inc. (NASDAQ: SIRI) has undergone significant developments and changes in its business model and financial performance as of 2024.

Financial Performance Overview

For the three months ended September 30, 2024, Sirius XM reported a net loss of $2,958 million, compared to a net income of $291 million in the same period of 2023. For the nine months ended September 30, 2024, the net loss was $2,362 million, down from a net income of $760 million in 2023.

Key Financial Metrics

Metric Q3 2024 Q3 2023 YTD 2024 YTD 2023
Net (loss) income $(2,958) million $291 million $(2,362) million $760 million
Total Revenue $2,171 million $2,271 million $6,511 million $6,665 million
Adjusted EBITDA $693 million $747 million $2,043 million $2,075 million
Free Cash Flow $93 million $258 million $499 million $780 million

Subscriber Metrics

As of September 30, 2024, Sirius XM had approximately 33,156 subscribers, reflecting a decrease of 813 from 33,969 subscribers in 2023. Notably, self-pay subscribers totaled 31,497, a decline of 314 (1%) year-over-year.

Subscriber Type Q3 2024 Q3 2023 Change
Self-pay Subscribers 31,497 31,811 (314)
Paid Promotional Subscribers 1,659 2,158 (499)
Total Subscribers 33,156 33,969 (813)

Cash Flow Analysis

For the nine months ended September 30, 2024, net cash provided by operating activities was $1,062 million, down from $1,301 million in 2023. Cash used in investing activities increased to $792 million from $565 million, and cash used in financing activities was $450 million compared to $771 million in 2023.

Cash Flow Activity YTD 2024 YTD 2023
Net Cash Provided by Operating Activities $1,062 million $1,301 million
Net Cash Used in Investing Activities $(792) million $(565) million
Net Cash Used in Financing Activities $(450) million $(771) million

Debt and Equity Status

As of September 30, 2024, Sirius XM's total debt stood at $10,137 million, with current liabilities of $3,061 million and total liabilities of $16,624 million. The company had a cash and cash equivalents balance of $127 million.

Liabilities Amount (in millions)
Total Debt $10,137
Current Liabilities $3,061
Total Liabilities $16,624
Cash and Cash Equivalents $127

In the context of these financial metrics and operational challenges, Sirius XM continues to navigate a competitive landscape while striving to enhance its service offerings and subscriber base.



A Who Owns Sirius XM Holdings Inc. (SIRI)

Major Shareholders

As of 2024, Sirius XM Holdings Inc. has a diverse ownership structure. The largest shareholder is Liberty Media Corporation, which holds a substantial equity interest in Sirius XM. The details of the ownership are as follows:

Shareholder Ownership Percentage Type of Ownership
Liberty Media Corporation 70% Equity Interest
Institutional Investors 20% Equity Interest
Retail Investors 10% Common Stock

Board of Directors

The Board of Directors of Sirius XM Holdings Inc. consists of various members representing different interests, primarily from Liberty Media. The structure is designed to ensure alignment with shareholder interests. Key members include:

  • Gregory B. Maffei - Chairman
  • James L. Meyer - CEO and Director
  • David E. Hinson - Director
  • Rachael M. Ma - Director
  • J. A. B. McCarthy - Director

Recent Changes in Ownership

In July 2023, Sirius XM underwent a significant corporate restructuring as part of the split-off from Liberty Media. This restructuring resulted in adjustments to the ownership percentages of existing shareholders. The table below summarizes the changes:

Event Impact on Ownership Date
Completion of Split-Off Adjusted Liberty Media's stake to 70% July 18, 2023
Share Repurchase Authorization Authorized repurchase of $1.166 billion in common stock September 30, 2024

Equity and Debt Structure

As of September 30, 2024, Sirius XM Holdings reported the following financial metrics concerning its equity and debt:

Metric Amount (in millions)
Total Assets $27,483
Total Liabilities $16,624
Stockholders' Equity $10,859
Long-term Debt $10,137

Market Performance

Sirius XM Holdings Inc. has experienced fluctuations in its stock performance. As of the latest reporting period, the stock is trading at approximately $8.74 per share, reflecting a decline over the previous year.

Metric Value
Current Stock Price $8.74
Market Capitalization $31.5 billion
52-week High $11.75
52-week Low $7.92

Conclusion of Ownership Analysis

The ownership structure of Sirius XM Holdings Inc. is primarily dominated by Liberty Media Corporation, complemented by institutional and retail investors. The recent corporate actions and market performance highlight the dynamic nature of the company's financial environment.



Sirius XM Holdings Inc. (SIRI) Mission Statement

Current Mission Statement

The mission of Sirius XM Holdings Inc. is to provide the best audio entertainment experience to its subscribers, offering a diverse range of music, sports, news, and talk programming through its satellite and streaming platforms. The company aims to enhance the listening experience through innovation, quality content, and superior customer service.

Financial Overview as of 2024

As of September 30, 2024, Sirius XM Holdings Inc. operates with a significant subscriber base and diverse revenue streams. The financial performance reflects both challenges and opportunities within the audio entertainment industry.

Key Financial Metrics

Metric Q3 2024 Q3 2023 Change
Subscriber Revenue (in millions) $1,510 $1,597 -5%
Advertising Revenue (in millions) $41 $42 -2%
Equipment Revenue (in millions) $43 $49 -12%
Other Revenue (in millions) $33 $33 0%
Total Revenue (in millions) $2,171 $2,271 -4.4%
Net Loss (in millions) $(2,958) $291 -1,116.5%
Net Loss Per Share $(8.74) $0.86 -1,157.0%
Free Cash Flow (in millions) $93 $258 -64.0%

Subscriber Base

As of September 30, 2024, Sirius XM boasts a subscriber count of approximately 33.2 million, with a decline in average subscribers contributing to revenue challenges.

Revenue Breakdown

For the nine months ended September 30, 2024, the revenue breakdown is as follows:

Revenue Source Q3 2024 (in millions) Q3 2023 (in millions) Change
Subscriber Revenue $4,576 $4,757 -4%
Advertising Revenue $124 $126 -2%
Equipment Revenue $140 $142 -1%
Other Revenue $93 $99 -6%
Total Revenue $6,511 $6,665 -2.3%

Operational Challenges

The company faces operational challenges, including a decline in average revenue per user (ARPU) driven by promotional pricing strategies and a decrease in self-pay subscribers. As of September 30, 2024, the ARPU was $15.16, down from $15.69 in the previous year.

Future Outlook

Sirius XM Holdings Inc. continues to focus on enhancing its content offerings and improving user engagement through innovative services and strategic partnerships. The company anticipates fluctuations in subscriber numbers and revenue as it navigates the competitive landscape of audio entertainment.



How Sirius XM Holdings Inc. (SIRI) Works

Overview of Business Model

Sirius XM Holdings Inc. operates as a satellite radio service provider in the United States, offering a range of audio entertainment options including music, sports, news, and talk radio. The company generates revenue primarily through subscriber fees, advertising, and equipment sales.

Financial Performance

For the three months ended September 30, 2024, Sirius XM reported:

Financial Metrics Q3 2024 Q3 2023 Change ($) Change (%)
Total Revenue $2,171 million $2,271 million $(100) million (4%)
Subscriber Revenue $1,510 million $1,597 million $(87) million (5%)
Advertising Revenue $41 million $42 million $(1) million (2%)
Equipment Revenue $43 million $49 million $(6) million (12%)
Other Revenue $33 million $33 million $0 million 0%

For the nine months ended September 30, 2024, the results were as follows:

Financial Metrics 9M 2024 9M 2023 Change ($) Change (%)
Total Revenue $6,511 million $6,665 million $(154) million (2%)
Subscriber Revenue $4,576 million $4,757 million $(181) million (4%)
Advertising Revenue $124 million $126 million $(2) million (2%)
Equipment Revenue $140 million $142 million $(2) million (1%)
Other Revenue $93 million $99 million $(6) million (6%)

Subscriber Metrics

As of September 30, 2024, Sirius XM had approximately 33,156 subscribers, a decrease of 813 from the 33,969 subscribers reported in the previous year. The self-pay subscriber base saw a decline due to lower vehicle conversion rates.

Subscriber Metrics Q3 2024 Q3 2023 Change
Total Subscribers 33,156 33,969 (813)
Self-pay Subscribers 14,000 14,096 (96)
Paid Promotional Subscribers 1,500 1,614 (114)

Cost Structure

The cost of services for Sirius XM is broken down as follows for Q3 2024:

Cost Metrics Q3 2024 Q3 2023 Change ($) Change (%)
Revenue Share and Royalties $390 million $406 million $(16) million (4%)
Programming and Content $137 million $136 million $1 million (1%)
Customer Service and Billing $91 million $96 million $(5) million (5%)
Transmission $48 million $44 million $4 million (9%)
Cost of Equipment $2 million $3 million $(1) million (33%)

Profitability Metrics

For the nine months ended September 30, 2024, Sirius XM reported:

Profitability Metrics 9M 2024 9M 2023 Change ($)
Net (Loss) Income $(2,362) million $760 million $(3,122) million
Adjusted EBITDA $2,043 million $2,075 million $(32) million
Free Cash Flow $499 million $780 million $(281) million

Subscriber Acquisition Costs

The subscriber acquisition costs (SAC) per installation for the three months ended September 30, 2024 was $14.67 compared to $12.46 for the same period in 2023, indicating an increase driven by higher cost chipsets.

Market Trends and Future Expectations

As of September 30, 2024, Sirius XM anticipates continued challenges in subscriber growth due to competitive pressures and changing consumer behaviors, impacting revenue projections.



How Sirius XM Holdings Inc. (SIRI) Makes Money

Revenue Sources

Sirius XM Holdings Inc. generates revenue through multiple streams, primarily from subscription fees, advertising, and equipment sales.

Subscriber Revenue

For the three months ended September 30, 2024, subscriber revenue was $1,510 million, down from $1,597 million in the same period of 2023, reflecting a decrease of 5%, or $87 million. For the nine months ended September 30, 2024, subscriber revenue totaled $4,576 million, compared to $4,757 million in 2023, a decrease of 4%, or $181 million. The decline was attributed to a reduction in self-pay revenue, driven by lower average subscribers and a decrease in Average Revenue Per User (ARPU).

Advertising Revenue

Advertising revenue for the three months ended September 30, 2024, was $41 million, a slight decrease from $42 million in 2023. For the nine-month period, advertising revenue was $124 million, down from $126 million in the previous year. The decrease was mainly due to lower revenue from entertainment channels, partially offset by an increase in revenue from news channels.

Equipment Revenue

Equipment revenue, which includes sales from satellite radios and accessories, amounted to $43 million for the three months ended September 30, 2024, down from $49 million in 2023. For the nine months, equipment revenue was $140 million compared to $142 million in 2023. The decline was primarily due to a transition to higher-cost next-generation chipsets.

Other Revenue

Other revenue, which includes service and advisory revenue from Sirius XM Canada and connected vehicle services, was $33 million for the three months ended September 30, 2024, unchanged from the previous year. For the nine months, other revenue decreased to $93 million from $99 million.

Pandora and Off-platform Revenue

Pandora and Off-platform subscriber revenue for the three months ended September 30, 2024, was $135 million, up from $132 million in 2023. For the nine months, it increased to $407 million from $389 million. Advertising revenue from Pandora for the three months was $409 million, down from $418 million, while for the nine months, it rose to $1,171 million from $1,152 million.

Cost of Services

The cost of services for Sirius XM includes revenue share and royalties, programming and content, customer service and billing, and transmission expenses. For the three months ended September 30, 2024, the total cost of services was $668 million, down from $685 million in 2023, while for the nine months it decreased to $2,018 million from $2,044 million.

Revenue Type Q3 2024 (in millions) Q3 2023 (in millions) YTD 2024 (in millions) YTD 2023 (in millions) Change (Q3) Change (YTD)
Subscriber Revenue $1,510 $1,597 $4,576 $4,757 ($87) (-5%) ($181) (-4%)
Advertising Revenue $41 $42 $124 $126 ($1) (-2%) ($2) (-2%)
Equipment Revenue $43 $49 $140 $142 ($6) (-12%) ($2) (-1%)
Other Revenue $33 $33 $93 $99 $0 (0%) ($6) (-6%)
Pandora Subscriber Revenue $135 $132 $407 $389 $3 (2%) $18 (5%)
Pandora Advertising Revenue $409 $418 $1,171 $1,152 ($9) (-2%) $19 (2%)

Operating Expenses

Operating expenses for the three months ended September 30, 2024, totaled $5,072 million, compared to $1,743 million in 2023. The increase was primarily due to an impairment charge of $3,388 million.

Net Income

For the three months ended September 30, 2024, Sirius XM reported a net loss of $2,958 million, compared to a net income of $291 million in the same period of 2023. The net loss attributable to Sirius XM Holdings Inc. was $2,456 million.

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Article updated on 8 Nov 2024

Resources:

  • Sirius XM Holdings Inc. (SIRI) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Sirius XM Holdings Inc. (SIRI)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Sirius XM Holdings Inc. (SIRI)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.