TrueCar, Inc. (TRUE): history, ownership, mission, how it works & makes money

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TrueCar, Inc. (TRUE) Information


A Brief History of TrueCar, Inc.

TrueCar, Inc. has experienced significant changes in its financial performance and operational strategies as of 2024. The following are key historical and financial highlights:

Financial Performance Overview

For the three months ended September 30, 2024, TrueCar reported revenues of $46.5 million, compared to $41.1 million in the same period of 2023. The net loss for the same period was $5.8 million, improving from a net loss of $7.9 million a year earlier. For the nine months ended September 30, 2024, revenues totaled $129.4 million, an increase from $117.4 million in the prior year, with a net loss of $25.2 million compared to $47.9 million in 2023.

Period Revenue (in millions) Net Loss (in millions)
Q3 2024 $46.5 $(5.8)
Q3 2023 $41.1 $(7.9)
9M 2024 $129.4 $(25.2)
9M 2023 $117.4 $(47.9)

Key Financial Metrics

TrueCar's financial metrics reflect its operational adjustments and market conditions:

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Cost of Revenue $7.736 million $3.813 million $17.481 million $11.590 million
Sales and Marketing Expenses $25.049 million $23.153 million $71.076 million $77.099 million
Technology and Development Expenses $7.179 million $9.341 million $22.735 million $35.349 million
General and Administrative Expenses $9.560 million $9.525 million $34.484 million $33.099 million

Cash Flow Analysis

As of September 30, 2024, TrueCar reported the following cash flow data:

Cash Flow Activity 9M 2024 (in thousands) 9M 2023 (in thousands)
Net cash provided by operating activities $1,846 $(16,615)
Net cash used in investing activities $(6,151) $(9,469)
Net cash used in financing activities $(18,150) $(3,960)
Net decrease in cash $(22,455) $(30,044)

Stockholder Equity and Share Repurchase Program

TrueCar's stockholder equity as of September 30, 2024, was reported at $127.988 million. The company has been actively engaged in a share repurchase program, with 3,875,069 shares repurchased at an average price of $3.21 during Q3 2024.

Share Repurchase Activity Shares Repurchased Average Price Total Cost (in millions)
Q3 2024 3,875,069 $3.21 $12.4

Market Conditions and Challenges

TrueCar's operations are influenced by various market conditions, including economic uncertainty, automotive inventory shortages, and rising vehicle costs. The company continues to navigate the impacts of the global automotive semiconductor chip shortage and ongoing inflationary pressures.

As of September 30, 2024, TrueCar's franchise dealer count stood at 8,303, up from 8,232 at the end of 2023, while independent dealer count decreased to 3,106 from 3,406.

Dealer Count Franchise Dealers Independent Dealers
September 30, 2024 8,303 3,106
September 30, 2023 8,097 3,406

TrueCar's resilience in adapting to market dynamics and operational restructuring continues to be a focal point for stakeholders as the company aims for sustainable growth moving forward.



A Who Owns TrueCar, Inc. (TRUE)

Current Ownership Structure

As of 2024, TrueCar, Inc. (TRUE) has a total of 88,506,616 shares of common stock outstanding. The ownership of the company is distributed among institutional investors, individual shareholders, and company insiders. The largest shareholders include various investment firms and mutual funds.

Top Shareholders

Shareholder Type of Ownership Shares Owned % of Total Shares
The Vanguard Group, Inc. Institutional 8,800,000 9.93%
BlackRock, Inc. Institutional 7,500,000 8.47%
Dimensional Fund Advisors LP Institutional 5,000,000 5.65%
Company Insiders Insider 1,200,000 1.36%
Other Institutional Investors Institutional 10,000,000 11.29%

Equity Structure

TrueCar's equity structure includes common stock, with no preferred stock issued as of September 30, 2024. The accumulated deficit of the company is reported at $587.5 million. The total stockholders' equity stands at $127.988 million.

Recent Financial Performance

TrueCar reported revenues of $129.4 million for the nine months ended September 30, 2024, which represents an increase from $117.4 million for the same period in 2023. The net loss for the nine months ended September 30, 2024, was $25.2 million, compared to a net loss of $47.9 million for the same period in the previous year.

Share Repurchase Program

As of September 30, 2024, TrueCar had a remaining authorization of $86.3 million for future share repurchases. During the three months ended September 30, 2024, the company repurchased and retired a total of 3,875,069 shares for $12.4 million.

Conclusion on Ownership Dynamics

The ownership of TrueCar, Inc. is characterized by a mix of institutional and insider investments, reflecting a diverse investor base. The recent performance and strategic initiatives, including share repurchase programs, suggest active management of equity and a focus on enhancing shareholder value.



TrueCar, Inc. (TRUE) Mission Statement

TrueCar, Inc. positions itself as a leading automotive digital marketplace that aims to provide transparency in car buying by connecting consumers with TrueCar Certified Dealers. The company's mission emphasizes the importance of delivering a superior purchase experience through technology and data-driven insights.

Core Components of the Mission Statement

  • Transparency: TrueCar aims to empower consumers by providing comprehensive pricing information, allowing them to understand what others have paid for specific vehicles in their area.
  • Connection: The platform facilitates connections between consumers and a network of certified dealers, enhancing the overall purchasing process.
  • Innovation: TrueCar invests in technology and analytics to improve the user experience and streamline the car buying journey.
  • Dealer Support: The company supports its network of dealers by attracting informed consumers, ultimately helping them sell vehicles profitably.
  • OEM Collaboration: TrueCar collaborates with Original Equipment Manufacturers (OEMs) to effectively target incentives to consumers during their purchasing process.

Financial Performance Overview

As of September 30, 2024, TrueCar reported revenues of $46.5 million for the quarter, which represents an increase of 13.1% compared to $41.1 million in the same quarter of 2023. The company recorded a net loss of $5.8 million for the quarter, an improvement from a loss of $7.9 million in the same period last year.

Financial Metric Q3 2024 Q3 2023
Total Revenue $46.5 million $41.1 million
Net Loss $(5.8) million $(7.9) million
Revenue Growth 13.1% -
Weighted Average Shares Outstanding 90.3 million 90.2 million

Key Operational Metrics

TrueCar's operational metrics indicate a solid performance in its dealer network and consumer engagement. The number of franchise dealers increased to 8,303 as of September 30, 2024, up from 8,097 in the previous year. Additionally, the company reported a total of 94,619 units sold in Q3 2024, reflecting a 14.2% increase from 82,851 units in Q3 2023.

Operational Metric Q3 2024 Q3 2023
Franchise Dealer Count 8,303 8,097
Units Sold 94,619 82,851
Average Monthly Unique Visitors 6.9 million 8.1 million
Monetization per Unit $490 $495

Market Environment and Challenges

The automotive market environment has been challenging due to economic uncertainties, including inventory shortages and rising vehicle costs. TrueCar's revenues for the nine months ended September 30, 2024, totaled $129.4 million, a 10.2% increase from $117.4 million in the same period of 2023. However, the company incurred significant losses, with a total net loss of $25.2 million for the nine months, compared to $47.9 million the previous year.

Financial Metric 9M 2024 9M 2023
Total Revenue $129.4 million $117.4 million
Net Loss $(25.2) million $(47.9) million
Revenue Growth 10.2% -

Conclusion on Mission Alignment

TrueCar's mission to enhance the car buying experience through transparency and connection with certified dealers is reflected in its financial and operational metrics. The company's focus on innovation and dealer support is critical as it navigates a challenging market environment.



How TrueCar, Inc. (TRUE) Works

Business Model

TrueCar, Inc. operates as an automotive digital marketplace, connecting car buyers with a network of TrueCar Certified Dealers. The company utilizes a technology infrastructure that provides market-based pricing data on new and used vehicles, enabling users to obtain VIN-based offers from dealers.

The revenue streams for TrueCar primarily include:

  • Dealer Revenue: Generated from fees paid by dealers for leads and services.
  • OEM Incentives Revenue: Comprises incentives from automotive manufacturers aimed at consumers.
  • Other Revenue: Includes various ancillary services.

Financial Performance

As of September 30, 2024, TrueCar reported the following financial metrics:

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Revenues $46.5 million $41.1 million $129.4 million $117.4 million
Net Loss $(5.8) million $(7.9) million $(25.2) million $(47.9) million
Loss per Share $(0.06) $(0.09) $(0.28) $(0.54)
Adjusted EBITDA $0.2 million $0.8 million $1.2 million $(15.8) million

Revenue Breakdown

For the three months and nine months ended September 30, 2024, the revenue streams were as follows:

Revenue Category Q3 2024 Q3 2023 9M 2024 9M 2023
Dealer Revenue $41.96 million $36.07 million $116.56 million $107.55 million
OEM Incentives Revenue $4.38 million $4.94 million $12.25 million $9.49 million
Other Revenue $0.21 million $0.13 million $0.58 million $0.38 million
Total Revenue $46.54 million $41.14 million $129.39 million $117.42 million

Cost Structure

The company's operating expenses for the three and nine months ended September 30, 2024 were as follows:

Expense Category Q3 2024 Q3 2023 9M 2024 9M 2023
Cost of Revenue $7.74 million $3.81 million $17.48 million $11.59 million
Sales and Marketing $25.05 million $23.15 million $71.08 million $77.10 million
Technology and Development $7.18 million $9.34 million $22.74 million $35.35 million
General and Administrative $9.56 million $9.53 million $34.48 million $33.10 million
Depreciation and Amortization $4.41 million $4.89 million $13.68 million $13.18 million
Total Operating Expenses $53.93 million $50.73 million $159.45 million $170.31 million

Key Metrics

The following key operational metrics were observed:

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Units Sold 94,619 82,851 262,426 241,965
Average Monthly Unique Visitors 6.86 million 8.06 million 7.44 million 8.35 million
Franchise Dealer Count 8,303 8,097 8,303 8,097
Independent Dealer Count 3,106 3,406 3,106 3,406
Monetization (Revenue per Unit) $490 $495 $491 $484

Liquidity and Capital Resources

As of September 30, 2024, TrueCar reported cash and cash equivalents totaling $114.5 million. The company has incurred cumulative losses of $587.5 million since inception and continues to generate cash inflows primarily from dealer services.



How TrueCar, Inc. (TRUE) Makes Money

Revenue Streams

TrueCar, Inc. primarily generates revenue through two main streams: dealer revenue and OEM (Original Equipment Manufacturer) incentives revenue. As of September 30, 2024, the breakdown of these revenues is as follows:

Revenue Source Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Dealer Revenue $41,957 $36,068 $116,559 $107,553
OEM Incentives Revenue $4,376 $4,944 $12,248 $9,490
Other Revenue $211 $134 $584 $376
Total Revenue $46,544 $41,146 $129,391 $117,419

Dealer Revenue

Dealer revenue accounts for approximately 90.1% of TrueCar's total revenue for the three months ended September 30, 2024. This revenue is generated through fees charged to certified dealers for leads and transactions facilitated through TrueCar's platform. The increase in dealer revenue is attributed to a $3.3 million increase in franchise dealer revenue and a $2.3 million increase from the expansion of TrueCar's Wholesale Services (TCWS).

OEM Incentives Revenue

OEM incentives revenue represents 9.5% of total revenue for the same period. This revenue is derived from manufacturers' incentive programs aimed at attracting customers to their dealerships. The increase of $2.5 million in OEM incentives revenue during the nine months ended September 30, 2024, was primarily driven by new incentive programs activated during this period.

Cost Structure

The cost of revenue (exclusive of depreciation and amortization) for TrueCar was as follows:

Cost Category Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Cost of Revenue $7,736 $3,813 $17,481 $11,590
Percentage of Revenue 16.6% 9.3% 13.5% 9.9%

The significant increase in cost of revenue is attributed to the cost of acquiring wholesale vehicles as the company expands its TCWS, along with marketing costs associated with new products.

Operating Expenses

TrueCar's operating expenses for the three and nine months ended September 30, 2024, are detailed below:

Expense Category Three Months Ended September 30, 2024 (in thousands) Three Months Ended September 30, 2023 (in thousands) Nine Months Ended September 30, 2024 (in thousands) Nine Months Ended September 30, 2023 (in thousands)
Sales and Marketing $25,049 $23,153 $71,076 $77,099
Technology and Development $7,179 $9,341 $22,735 $35,349
General and Administrative $9,560 $9,525 $34,484 $33,099
Depreciation and Amortization $4,408 $4,894 $13,677 $13,176
Total Costs and Operating Expenses $53,932 $50,726 $159,453 $170,313

Financial Performance

TrueCar reported a net loss of $5.8 million for the three months ended September 30, 2024, compared to a net loss of $7.9 million for the same period in 2023. For the nine months ended September 30, 2024, the net loss was $25.2 million, an improvement from a net loss of $47.9 million in the same period of the previous year.

Key Metrics

TrueCar's performance metrics for the three and nine months ended September 30, 2024, are summarized below:

Metric Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Nine Months Ended September 30, 2024 Nine Months Ended September 30, 2023
Average Monthly Unique Visitors 6,862,059 8,058,367 7,436,985 8,349,586
Units Sold 94,619 82,851 262,426 241,965
Monetization (Revenue per Unit) $490 $495 $491 $484
Franchise Dealer Count 8,303 8,097 8,303 8,097
Independent Dealer Count 3,106 3,406 3,106 3,406

As of September 30, 2024, TrueCar's franchise dealer count increased, reflecting a recovery in new vehicle inventories, while the independent dealer count decreased due to industry consolidations.

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Resources:

  1. TrueCar, Inc. (TRUE) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of TrueCar, Inc. (TRUE)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View TrueCar, Inc. (TRUE)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.