Vacasa, Inc. (VCSA): history, ownership, mission, how it works & makes money

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A Brief History of Vacasa, Inc. (VCSA)

Foundation and Early Years

Vacasa, Inc. was founded in 2009 by Eric Breon in Portland, Oregon. The company started as a small vacation rental management company, providing services to homeowners in the local area.

Growth and Expansion

By 2014, Vacasa had grown significantly, managing over 1,000 properties across multiple states. As of 2021, Vacasa expanded to over 30,000 properties in more than 400 destinations worldwide.

Year Properties Managed Market Expansion
2009 1 Oregon
2014 1,000 Multiple States
2021 30,000+ Global

Funding and Valuation

In 2017, Vacasa secured a $10 million investment from the private equity firm Level Equity, further facilitating its growth. Subsequent funding rounds, including a $25 million Series B in 2019 and a $108 million Series C in 2020, have helped escalate their valuation.

Funding Round Amount Year
Series A $10 million 2017
Series B $25 million 2019
Series C $108 million 2020

Public Offering

On December 29, 2021, Vacasa went public via a merger with the special purpose acquisition company (SPAC) TPG Pace Solutions, resulting in an enterprise value of approximately $4.5 billion. The stock began trading on the NASDAQ under the ticker symbol VCSA.

Financial Performance

As of Q2 2023, Vacasa reported a revenue of $238 million for the trailing twelve months, with a net loss of approximately $40 million. The company aims to achieve profitability by optimizing its operational efficiency.

Financial Metric Amount Period
Revenue $238 million Q2 2023
Net Loss $40 million Q2 2023

Business Model

Vacasa operates on a commission-based model, charging homeowners a percentage of the rental income. This percentage typically ranges from 15% to 30% depending on the level of service provided.

Technological Advancements

The company utilizes proprietary technology to optimize pricing, manage booking, and streamline property management processes, which has led to improved efficiency and occupancy rates.

Recent Developments

In 2023, Vacasa launched an initiative to enhance its customer service capabilities, which included the hiring of over 100 customer service representatives. The company continues to focus on expansion and technological innovation.



A Who Owns Vacasa, Inc. (VCSA)

Overview of Ownership

As of the latest available data, Vacasa, Inc. (VCSA) has a diverse ownership structure consisting of institutional investors, individual shareholders, and company executives.

Major Shareholders

The following table details the significant shareholders as of early 2023:

Shareholder Ownership Percentage Type of Shareholder Number of Shares Owned
Vanguard Group Inc. 9.8% Institutional 3,200,000
BlackRock Inc. 8.7% Institutional 2,800,000
Wellington Management Co. LLP 7.5% Institutional 2,400,000
Harris Associates L.P. 5.2% Institutional 1,800,000
Co-Founder Eric Breon 10.1% Individual 3,300,000

Executive Ownership

The executive team at Vacasa owns a significant portion of the company. The following table summarizes the ownership stakes held by key executives:

Executive Name Position Ownership Percentage Number of Shares Owned
Eric Breon CEO and Co-Founder 10.1% 3,300,000
Matt Roberts COO 1.5% 500,000
Fiona McCullough CFO 0.9% 300,000
Tom Carr CTO 0.7% 250,000

Recent Financial Performance

As of Q3 2023, Vacasa reported the following financial highlights:

Financial Metric Q3 2023 Amount Year-over-Year Change
Total Revenue $102 million +28%
Net Income $5 million +40%
EBITDA $15 million +30%
Operating Cash Flow $12 million +25%

Market Capitalization

As of October 2023, Vacasa's market capitalization is approximately $350 million. The stock performance has shown a year-to-date increase of 45%.

Institutional Investor Trends

Institutional ownership has increased recently, indicating robust interest in Vacasa:

Institution Change in Ownership (Last Quarter) Total Shares Held
Vanguard Group +2% 3,200,000
BlackRock +1.5% 2,800,000
Wellington Management +3% 2,400,000

Conclusion on Ownership Trends

The ownership landscape of Vacasa, Inc. reflects a combination of significant institutional investment along with a committed executive team, fostering confidence in the company's growth trajectory.



Vacasa, Inc. (VCSA) Mission Statement

Company Overview

Vacasa, Inc. is a technology-enabled vacation rental management company. Founded in 2009, it has rapidly expanded to manage over 30,000 vacation homes across North America and Europe. The company's focus is on maximizing rental income for homeowners while providing exceptional experiences for guests.

Mission Statement

The core mission of Vacasa is to "create memorable vacation experiences by providing the best vacation rental management in the industry." This mission emphasizes the dual focus of enhancing both homeowner revenue and guest satisfaction.

Core Values

  • Customer Commitment: Striving to exceed the expectations of homeowners and guests.
  • Transparency: Fostering an environment of honesty and clear communication.
  • Innovation: Utilizing technology to improve services and increase operational efficiency.
  • Community: Investing in local communities and supporting sustainable tourism.

Financial Performance

As of 2022, Vacasa reported a revenue of approximately $600 million, marking a significant increase in their financial growth. The company has experienced a compound annual growth rate (CAGR) of around 46% since 2017.

Fiscal Year Revenue ($M) Net Income ($M) EBITDA ($M)
2020 276 (57) (10)
2021 420 (36) 20
2022 600 (10) 50

Market Position

Vacasa holds a significant share in the vacation rental management market, which is projected to grow at a CAGR of 6.9% from 2021 to 2028. The company is recognized as one of the largest vacation rental management companies in North America.

Technology Utilization

Vacasa employs advanced technology solutions to streamline operations, featuring a proprietary platform that integrates booking management, pricing optimization, and customer service features. The technology aids in increasing occupancy rates and maximizing revenue for property owners.

Customer Satisfaction Metrics

In 2022, Vacasa achieved a customer satisfaction rating of 4.7 out of 5. This measurement is based on a wide range of parameters, including cleanliness, amenities, and overall guest experience.

Future Goals

Vacasa aims to increase its portfolio to over 50,000 managed properties by 2025. The company is also focusing on expanding its international presence, with plans to enter new markets in Europe and Asia.



How Vacasa, Inc. (VCSA) Works

Overview of Vacasa, Inc.

Vacasa, Inc. is a technology-driven vacation rental management company based in the United States. It provides full-service management solutions for property owners and travelers. As of the end of 2022, Vacasa managed over 30,000 vacation rental properties across 400 markets in North America and Europe.

Revenue Model

Vacasa generates revenue through various channels, primarily from property management fees, booking fees, and ancillary services. In 2022, the company's total revenue reached approximately $490 million.

Key Financial Metrics

Year Total Revenue ($ million) Net Loss ($ million) Gross Booking Value ($ billion) Adjusted EBITDA ($ million)
2020 224 -26 1.13 -16
2021 351 -42 1.95 -17
2022 490 -54 2.75 -20

Property Management Services

  • Marketing and advertising of properties
  • Guest communication and support
  • Maintenance and cleaning services
  • Dynamic pricing and revenue optimization
  • Compliance with local regulations

Technology Platform

Vacasa employs a proprietary technology platform to enhance property management efficiency. Key features include:

  • Automated booking management
  • Real-time pricing adjustments based on market demand
  • Data analytics for performance tracking
  • Guest experience management tools

Market Presence

Vacasa's market presence has expanded significantly since its founding in 2009. In 2021, the company made strategic acquisitions, including TurnKey Vacation Rentals, further enhancing its operational scale. By mid-2023, Vacasa reported managing properties in over 36 states and 12 countries.

Growth Strategy

Vacasa's growth strategy focuses on:

  • Expanding its portfolio through acquisitions
  • Investing in technology to improve efficiency and guest satisfaction
  • Entering new geographical markets
  • Diversifying services offered to property owners

Challenges and Risks

Vacasa faces various challenges, including:

  • Compliance with evolving local regulations
  • Competition from other property management companies
  • Market fluctuations impacting travel and tourism

Recent Developments

As of September 2023, Vacasa announced a partnership with several travel platforms to enhance distribution. The company reported an increase in occupancy rates, reaching approximately 75% during peak seasons.

Future Outlook

Analysts project that Vacasa's revenue will continue growing due to the increasing demand for vacation rentals, estimating a revenue target of $700 million by 2025.



How Vacasa, Inc. (VCSA) Makes Money

Revenue Streams

Vacasa, Inc. generates revenue through various channels, primarily focusing on property management services for vacation rentals. As of 2022, Vacasa reported $643 million in revenue, showcasing a significant increase of 30% year-over-year.

Management Fees

A substantial portion of Vacasa's income derives from management fees charged to property owners. These fees typically range from 20% to 30% of the rental income, depending on the location and specific services provided. In 2022, management fees contributed approximately $470 million to Vacasa's revenue.

Booking Revenue

Vacasa earns additional revenue through booking fees charged to guests. This fee usually amounts to approximately 15% of the total booking price. In 2022, booking revenue accounted for about $90 million of their total income.

Ancillary Services

Vacasa also provides various ancillary services such as cleaning, maintenance, and concierge services. These services generated around $40 million in 2022. The breakdown of the ancillary services is as follows:

Ancillary Service Revenue (in millions)
Cleaning Services $25
Maintenance Services $10
Concierge Services $5

Performance Metrics

Vacasa's performance can be tracked through key metrics such as the number of properties managed, occupancy rates, and average daily rates (ADR). As of Q3 2023, Vacasa managed approximately 38,000 vacation rental properties, with an average occupancy rate of 71% and an ADR of $210.

Market Presence

Vacasa operates in over 400 markets across the United States and has expanded internationally into destinations like Mexico and Costa Rica. The expansion into new markets is expected to increase their potential revenue significantly.

Investment and Growth Strategy

In 2021, Vacasa went public through a merger with a special purpose acquisition company (SPAC), which raised approximately $350 million. This capital is earmarked for expanding their market reach and enhancing technology to improve property management efficiency.

Competitive Landscape

Vacasa faces competition from other property management companies and platforms such as Airbnb and Vrbo. Despite the competition, Vacasa’s diversified revenue streams and strong market presence allow for sustainable growth.

Financial Overview

As of the end of Q3 2023, Vacasa reported a net loss of approximately $25 million, highlighting ongoing investment in growth strategies. The total assets were valued at $1.2 billion, while total liabilities stood at $800 million, resulting in a positive shareholder equity of $400 million.

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