YETI Holdings, Inc. (YETI): history, ownership, mission, how it works & makes money

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YETI Holdings, Inc. (YETI) Information


A Brief History of YETI

YETI Holdings, Inc. is a global designer and retailer of premium outdoor products, primarily known for its coolers and drinkware. The company was founded in 2006 by brothers Roy and Ryan Seiders, who aimed to create a high-quality cooler that could withstand extreme conditions. Over the years, YETI has expanded its product line to include a variety of outdoor gear, apparel, and accessories.

Financial Performance Overview

As of September 28, 2024, YETI reported significant financial growth. The company achieved net sales of $1,283.3 million for the nine months ended September 28, 2024, a 13% increase compared to $1,138.9 million in the same period of 2023. This growth was driven by both direct-to-consumer (DTC) and wholesale channels, with DTC sales reaching $719.0 million and wholesale sales at $564.3 million.

Metrics Q3 2024 Q3 2023 Change ($) Change (%)
Net Sales $478.4 million $433.6 million $44.9 million 10%
Gross Profit $277.7 million $251.3 million $26.4 million 11%
Net Income $56.3 million $42.7 million $13.6 million 32%

Product Expansion and Brand Development

YETI's commitment to innovation is reflected in its continuous product development. The company launched new seasonal colorways and expanded its lineup in both the drinkware and coolers categories. For the nine months ended September 28, 2024, drinkware sales increased by $59.1 million, while coolers and equipment sales rose by $85.9 million.

Stock Performance and Shareholder Returns

The company has been active in managing its capital structure. On February 1, 2024, YETI's Board authorized a $300 million share repurchase program. As of September 28, 2024, $200 million remained available under this program. Notably, during the first half of 2024, YETI repurchased 2,641,175 shares at an average cost of $37.86 per share, reflecting a strategic move to enhance shareholder value.

Recent Financial Highlights

For the three months ended September 28, 2024, YETI reported:

  • Net income of $56.3 million, representing a 32% increase year-over-year.
  • Gross profit margin maintained at 58.0%.
  • Operating income of $69.6 million, up from $61.9 million in the prior year.

As of September 28, 2024, YETI's total assets were valued at $1.273 billion, while total liabilities stood at $503.2 million, resulting in strong stockholders' equity of $769.9 million.

Balance Sheet Summary September 28, 2024 December 30, 2023
Total Assets $1,273.2 million $1,297.2 million
Total Liabilities $503.2 million $573.6 million
Stockholders' Equity $769.9 million $723.6 million

YETI continues to leverage its strong brand identity and commitment to quality, positioning itself as a leader in the outdoor products market.



A Who Owns YETI Holdings, Inc. (YETI)

Major Shareholders

As of 2024, YETI Holdings, Inc. (YETI) has a diverse ownership structure primarily composed of institutional investors and individual shareholders. The following table summarizes the major shareholders and their respective ownership percentages:

Shareholder Ownership Percentage Number of Shares Owned
BlackRock, Inc. 10.5% 9,358,000
The Vanguard Group, Inc. 9.8% 8,700,000
State Street Corporation 7.2% 6,300,000
Wellington Management Co. LLP 5.1% 4,500,000
FMR LLC (Fidelity) 4.9% 4,300,000
Insider Ownership 2.5% 2,200,000
Other Institutional Investors 20.0% 17,500,000
Public Float 36.0% 31,500,000

Stock Performance and Market Capitalization

As of September 28, 2024, YETI's stock is trading at approximately $37.86 per share, reflecting a market capitalization of around $3.38 billion. The company's stock performance has shown resilience, with a year-to-date increase of approximately 12%.

Institutional Ownership Trends

The institutional ownership of YETI Holdings has seen a gradual increase over the past year. As of the latest filings, institutional investors collectively own approximately 67% of YETI's outstanding shares. This trend indicates strong institutional confidence in YETI's growth prospects and market strategy.

Recent Share Repurchase Program

On February 1, 2024, YETI's Board of Directors authorized a share repurchase program of up to $300 million. As of September 28, 2024, approximately $100 million has been utilized, resulting in the repurchase of about 2.64 million shares at an average price of $37.86 per share.

Financial Overview

For the nine months ended September 28, 2024, YETI reported:

  • Net Sales: $1,283.3 million
  • Net Income: $122.5 million
  • Gross Profit: $736.8 million
  • Operating Income: $162.9 million

The financial health of YETI, characterized by a positive cash flow and strong earnings growth, positions the company favorably among its competitors in the outdoor and lifestyle product market.



YETI Holdings, Inc. (YETI) Mission Statement

Mission Statement Overview

The mission statement of YETI Holdings, Inc. is to create innovative, high-quality products that enhance the outdoor experience for their customers. They aim to inspire people to get outside and enjoy nature while providing durable and functional products.

Core Values

  • Quality: Commitment to producing durable and reliable products.
  • Innovation: Continuous improvement and innovation in product design.
  • Customer Experience: Focused on enhancing the customer experience through superior products.
  • Community Engagement: Active involvement in environmental conservation and community support.

Financial Performance - 2024

YETI Holdings has shown significant financial growth in 2024. The following table illustrates key financial metrics for the nine months ended September 28, 2024, compared to the same period in 2023:

Metric 2024 (in millions) 2023 (in millions) Change (in millions) Percentage Change
Net Sales $1,283.3 $1,138.9 $144.4 13%
Gross Profit $736.8 $628.0 $108.9 17%
Operating Income $162.9 $127.3 $35.6 28%
Net Income $122.5 $91.3 $31.2 34%
SG&A Expenses $574.0 $500.7 $73.3 15%

Market Strategy and Goals

YETI focuses on expanding its market reach and enhancing its product lines. Their strategy includes:

  • Product Diversification: Expanding the range of outdoor products to meet diverse customer needs.
  • Brand Awareness: Increasing marketing efforts to enhance brand recognition and customer loyalty.
  • Sustainability Initiatives: Committing to environmentally friendly practices in product development and operations.

Shareholder Value Initiatives

YETI has implemented a Share Repurchase Program to enhance shareholder value. As of September 28, 2024, the company had authorized the repurchase of up to $300 million of its common stock, with $200 million remaining available under this program.

Recent Developments

In February 2024, YETI amended its Credit Facility, maintaining a $300 million Revolving Credit Facility, and as of September 28, 2024, had no outstanding borrowings under this facility. The company continues to ensure compliance with its financial covenants, supporting its liquidity needs moving forward.



How YETI Holdings, Inc. (YETI) Works

Company Overview

YETI Holdings, Inc. is a designer, retailer, and distributor of outdoor products, including coolers, drinkware, bags, and apparel. Headquartered in Austin, Texas, YETI focuses on high-quality, innovative products tailored to outdoor enthusiasts and consumers seeking premium items.

Financial Performance

For the three months ended September 28, 2024, YETI reported the following financial results:

Financial Metric Q3 2024 Q3 2023 Change ($) Change (%)
Net Sales $478,440 $433,561 $44,879 10%
Gross Profit $277,727 $251,251 $26,476 11%
Operating Income $69,635 $61,877 $7,758 13%
Net Income $56,284 $42,657 $13,627 32%

For the nine months ended September 28, 2024, the financial results are as follows:

Financial Metric 9M 2024 9M 2023 Change ($) Change (%)
Net Sales $1,283,333 $1,138,920 $144,413 13%
Gross Profit $736,846 $627,959 $108,887 17%
Operating Income $162,872 $127,306 $35,566 28%
Net Income $122,535 $91,292 $31,243 34%

Revenue Channels

YETI's revenue primarily comes from two channels: Direct-to-Consumer (DTC) and Wholesale. The breakdown of net sales by channel for the three months ended September 28, 2024, is as follows:

Channel Q3 2024 Net Sales ($) Q3 2023 Net Sales ($) Change ($) Change (%)
Direct-to-Consumer $280,811 $259,499 $21,312 8%
Wholesale $197,629 $174,062 $23,567 14%

Product Categories

YETI categorizes its products mainly into Coolers & Equipment and Drinkware. The net sales by product category for the three months ended September 28, 2024, are:

Product Category Q3 2024 Net Sales ($) Q3 2023 Net Sales ($) Change ($) Change (%)
Drinkware $274,981 $253,274 $21,707 9%
Coolers & Equipment $192,595 $171,547 $21,048 12%

Cost Structure

YETI's cost structure includes Cost of Goods Sold (COGS) and Selling, General, and Administrative (SG&A) expenses. For the three months ended September 28, 2024:

Cost Metric Q3 2024 ($) Q3 2023 ($) Change ($) Change (%)
COGS $200,713 $182,310 $18,403 10%
SG&A Expenses $208,092 $189,374 $18,718 10%

Stock Repurchase Program

On February 1, 2024, YETI's Board of Directors authorized a share repurchase program of up to $300 million. As of September 28, 2024, $200 million remained under this program.

Cash Flow and Liquidity

As of September 28, 2024, YETI had:

  • Cash balance: $280.5 million
  • Working capital (excluding cash): $237.7 million
  • Borrowings available under the Revolving Credit Facility: $300 million

Debt and Credit Facilities

YETI's credit facility includes:

  • $300 million Revolving Credit Facility
  • $84.4 million Term Loan A
  • Weighted-average interest rate for Term Loan A: 7.10%

Income Tax Expense

For the nine months ended September 28, 2024, YETI reported an income tax expense of $41.2 million, with an effective tax rate of 25%.

Earnings Per Share

For the three months ended September 28, 2024, YETI reported:

Metric Q3 2024 Q3 2023
Basic Earnings Per Share $0.66 $0.49
Diluted Earnings Per Share $0.66 $0.49

Stockholders’ Equity

As of September 28, 2024, YETI's stockholders' equity stood at:

Component Amount ($)
Common Stock $891
Additional Paid-In Capital $411,245
Retained Earnings $560,971
Accumulated Other Comprehensive Loss $(2,316)
Total Stockholders’ Equity $769,981


How YETI Holdings, Inc. (YETI) Makes Money

Revenue Streams

YETI Holdings, Inc. generates revenue primarily through two channels: Direct-to-Consumer (DTC) and Wholesale. As of September 28, 2024, the company reported net sales of $478.4 million for the third quarter, reflecting a 10% increase from $433.6 million in the previous year.

Channel Q3 2024 Net Sales (in $ millions) Q3 2023 Net Sales (in $ millions) Change ($ millions) Change (%)
Direct-to-Consumer 280.8 259.5 21.3 8%
Wholesale 197.6 174.1 23.6 14%
Total 478.4 433.6 44.9 10%

Product Categories

The company’s sales are further divided into key product categories: Coolers & Equipment, and Drinkware. For the third quarter of 2024, net sales in these categories were as follows:

Product Category Q3 2024 Net Sales (in $ millions) Q3 2023 Net Sales (in $ millions) Change ($ millions) Change (%)
Drinkware 275.0 253.3 21.7 9%
Coolers & Equipment 192.6 171.5 21.0 12%
Total 478.4 433.6 44.9 10%

Geographic Distribution

YETI's sales are also segmented by geographic region. The following table illustrates the net sales for the third quarter of 2024:

Region Q3 2024 Net Sales (in $ millions) Q3 2023 Net Sales (in $ millions) Change ($ millions) Change (%)
United States 390.2 365.7 24.5 7%
International 88.3 67.9 20.4 30%
Total 478.4 433.6 44.9 10%

Cost Structure

YETI's cost of goods sold (COGS) for the third quarter of 2024 was $200.7 million, resulting in a gross profit of $277.7 million, representing a gross margin of 58.0%.

Metric Q3 2024 Q3 2023 Change ($ millions)
Net Sales 478.4 433.6 44.9
Cost of Goods Sold 200.7 182.3 18.4
Gross Profit 277.7 251.3 26.4
Gross Margin (%) 58.0% 58.0% 0%

Operating Expenses

YETI's selling, general, and administrative (SG&A) expenses for the third quarter of 2024 were $208.1 million, a 10% increase from $189.4 million in the same period of 2023.

Metric Q3 2024 (in $ millions) Q3 2023 (in $ millions) Change ($ millions) SG&A as % of Net Sales
SG&A Expenses 208.1 189.4 18.7 43.5%

Net Income

YETI reported a net income of $56.3 million for the third quarter of 2024, compared to $42.7 million for the same period in 2023, reflecting a strong performance driven by increased sales and effective cost management.

Metric Q3 2024 (in $ millions) Q3 2023 (in $ millions) Change ($ millions)
Net Income 56.3 42.7 13.6

Conclusion

YETI Holdings, Inc. has established a robust revenue model through a combination of direct-to-consumer sales, wholesale partnerships, and a diverse product offering. The company's strategic focus on premium outdoor products has contributed to its financial growth and market presence.

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Resources:

  1. YETI Holdings, Inc. (YETI) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of YETI Holdings, Inc. (YETI)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View YETI Holdings, Inc. (YETI)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.