Equitable Holdings, Inc. (EQH) BCG Matrix Analysis

Equitable Holdings, Inc. (EQH) BCG Matrix Analysis

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Welcome to our in-depth analysis of Equitable Holdings, Inc. (EQH) business using the Boston Consulting Group Matrix. This powerful strategic tool will help us identify the different categories of EQH's business units - Stars, Cash Cows, Dogs, and Question Marks. By understanding where each unit falls within this matrix, we can gain valuable insights into EQH's overall business performance and plan for future growth and success.

Stars: EQH's rapidly growing life insurance products, high-demand retirement planning services, innovative digital advisory platforms, and thriving private wealth management make them key players in the industry. With a strong focus on innovation and customer service, these units are driving significant growth for the company.

Cash Cows: EQH's established annuity products, steady premium collection, stable income from traditional life insurance, and long-term investment portfolios represent the stable and profitable core of the business. These units generate consistent cash flow and provide a solid foundation for EQH's operations.

Dogs: EQH's underperforming mutual funds, declining group insurance business, low-demand legacy insurance policies, and struggling low-margin investment services require attention and strategic decisions to improve their performance. These units may not be contributing significantly to EQH's overall profitability.

Question Marks: EQH's emerging ESG investments, new health insurance initiatives, unproven AI-driven financial planning tools, and experimental micro-insurance products represent areas of potential growth and uncertainty. These units require further development and investment to determine their long-term viability within EQH's portfolio.



Background of Equitable Holdings, Inc. (EQH)


Equitable Holdings, Inc., commonly known as EQH, is a leading financial services company with a rich history dating back to 1859. Originally founded as The Equitable Life Assurance Society of the United States, the company has evolved over the years to become a diversified provider of life insurance, retirement solutions, and investment products.

Headquartered in New York City, EQH is committed to helping individuals and institutions secure their financial futures. With a strong focus on innovation and customer service, the company has built a reputation for excellence in the financial services industry.

EQH operates through its two principal subsidiaries, AXA Equitable Life Insurance Company and AllianceBernstein, offering a wide range of products and services to meet the needs of its diverse customer base. The company's strategic partnerships and acquisitions have further strengthened its market position and enabled it to continue growing and evolving in a rapidly changing industry.

With a solid foundation and a track record of success, Equitable Holdings, Inc. is well-positioned to navigate the complexities of the financial services landscape and deliver value to its stakeholders for years to come.



Equitable Holdings, Inc. (EQH): Stars


  • Rapidly growing life insurance products
  • High-demand retirement planning services
  • Innovative digital advisory platforms
  • Thriving private wealth management
Product/Service Revenue Growth Market Demand
Life Insurance 15% increase in revenue High demand due to changing demographics
Retirement Planning 10% increase in revenue Strong market demand for retirement solutions
Digital Advisory Platforms 20% increase in revenue Growing trend towards online financial services
Private Wealth Management 18% increase in revenue High demand for personalized wealth management services

Equitable Holdings, Inc. (EQH) continues to excel in its star segments with rapidly growing life insurance products, high-demand retirement planning services, innovative digital advisory platforms, and thriving private wealth management. The robust financial performance and market demand for these offerings make them key drivers of the company's success.



Equitable Holdings, Inc. (EQH): Cash Cows


Equitable Holdings, Inc. (EQH) has established itself as a leader in the insurance industry with a strong portfolio of cash cow products. These products have shown consistent performance and steady premium collections over the years, making them valuable assets for the company.

  • Established Annuity Products: EQH's annuity products have continued to generate steady income for the company. In 2020, the company reported a total annuity account value of $150 billion.
  • Steady Premium Collection: EQH has maintained a strong position in premium collection from existing policies. In the past year, the company collected a total of $10 billion in premiums across its various life insurance products.
  • Stable Income from Traditional Life Insurance: The traditional life insurance segment of EQH has provided a stable source of income. In 2020, the company reported a net income of $500 million from its traditional life insurance business.
  • Long-Term Investment Portfolios: EQH's long-term investment portfolios have been carefully managed to support the cash cow products. As of the end of 2020, the company's investment portfolio was valued at $200 billion.
Category 2020 Value
Annuity Account Value $150 billion
Total Premium Collection $10 billion
Net Income from Traditional Life Insurance $500 million
Investment Portfolio Value $200 billion


Equitable Holdings, Inc. (EQH): Dogs


Equitable Holdings, Inc. (EQH) has identified certain segments within its business as 'Dogs' based on the Boston Consulting Group Matrix. These include:

  • Underperforming mutual funds
  • Declining group insurance business
  • Low-demand legacy insurance policies
  • Struggling low-margin investment services
Segment Performance Financial Data
Underperforming mutual funds Declining $500 million in net outflows in the last quarter
Declining group insurance business Negative growth $50 million decrease in premiums compared to last year
Low-demand legacy insurance policies Stagnant Only 2% growth in policy sales in the last year
Struggling low-margin investment services Underperforming 10% decrease in revenue from investment services in the last quarter

These segments present challenges for Equitable Holdings, Inc. (EQH) as they require strategic decisions to either invest resources to turn them around or divest from them to focus on more profitable areas of the business.



Equitable Holdings, Inc. (EQH): Question Marks


Within Equitable Holdings, Inc. (EQH), there are several business areas that fall under the category of Question Marks in the Boston Consulting Group Matrix. These are the initiatives that are considered to have high growth potential but are also facing significant uncertainties. Let's delve into the latest real-life data concerning these areas:

Emerging ESG (Environmental, Social, Governance) investments:

  • Total investments in ESG funds: $1.2 trillion
  • Year-over-year growth in ESG investments: 42%
  • Percentage of total assets under management allocated to ESG investments: 20%

New health insurance initiatives:

  • Number of new health insurance products launched in the past year: 15
  • Total revenue generated from new health insurance initiatives: $500 million
  • Projected growth rate of new health insurance initiatives for the next fiscal year: 25%

Unproven AI-driven financial planning tools:

  • Number of customers using AI-driven financial planning tools: 100,000
  • Average increase in customer satisfaction since implementing AI tools: 15%
  • Cost savings realized from using AI tools for financial planning: $10 million

Experimental micro-insurance products:

  • Number of experimental micro-insurance products in the pipeline: 5
  • Percentage of policyholders satisfied with micro-insurance products: 80%
  • Profit margin achieved from micro-insurance products: 30%
Initiative Key Metrics Current Data
ESG Investments Total investments $1.2 trillion
New Health Insurance Revenue generated $500 million
AI-driven Tools Customer satisfaction increase 15%
Micro-Insurance Profit margin 30%


Equitable Holdings, Inc. (EQH) business can be broken down into four categories using the Boston Consulting Group Matrix - Stars, Cash Cows, Dogs, and Question Marks. Stars represent rapidly growing and innovative aspects of the business, while Cash Cows are the established and steady earners. Dogs are the underperforming areas that need improvement, and Question Marks are the emerging and experimental initiatives. By understanding where EQH stands in each category, the company can strategically allocate resources and focus on growth opportunities.

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