Sprinklr, Inc. (CXM): history, ownership, mission, how it works & makes money

A Brief History of Sprinklr, Inc. (CXM)

Founding and Early Years

Sprinklr, Inc. was founded in 2010 by Raghu Raghunathan and Ravi Kumar in New York City. The company initially focused on providing social media management solutions.

Growth and Funding

By 2014, Sprinklr raised its Series D funding, amounting to $40 million from investors including Intel Capital and Battery Ventures. By December 2019, the company had raised a total of $400 million in funding over multiple rounds.

Product Development

Sprinklr developed an integrated platform that enables brands to manage customer relationships across social media platforms. In 2020, Sprinklr launched a new feature called "Unified-CXM", aimed at enhancing customer experience management.

Market Positioning

As of 2021, Sprinklr had more than 1,000 enterprise clients, including major brands such as Microsoft, Nike, and Uber. The company expanded its focus from social media management to a broader Customer Experience Management (CXM) platform.

Public Offering

Sprinklr went public on December 1, 2021, under the ticker symbol CXM. The initial public offering priced at $16 per share, raising approximately $100 million.

Financial Performance

For the fiscal year ending January 2023, Sprinklr reported revenue of $152.4 million, reflecting a growth rate of 27% year-over-year. The net loss for the same period was approximately $55 million.

Employee Growth

As of 2023, Sprinklr employed approximately 1,800 employees globally, a significant increase from around 1,200 employees in 2021.

Global Reach

Sprinklr operates in over 100 countries, with significant markets in North America, Europe, and Asia.

Future Outlook

Sprinklr aims to continue its growth trajectory, focusing on enhancing AI capabilities within its CXM platform. The company plans to expand its product offerings and explore new markets.

Industry Recognition

Sprinklr has been recognized in various industry reports, including being named a leader in the 2022 Forrester Wave for Social Media Management Solutions.

A Who Owns Sprinklr, Inc. (CXM)

Shareholder Composition

The ownership of Sprinklr, Inc. as of the latest financial disclosures reveals a diverse group of institutional and retail investors. The company went public in 2021, offering shares at an IPO price of $16 per share.

Top Institutional Investors

Significant institutional shareholders play a key role in the ownership structure of Sprinklr, Inc. Here is a breakdown of some of the top institutional investors.

Insider Ownership

Company insiders, including executives and board members, hold a significant portion of the shares. The following table highlights some of the key figures within the company.

Market Capitalization

The market capitalization of Sprinklr, Inc. is a crucial indicator of its size and financial health. As of October 2023, the market cap stands at approximately $1.2 billion.

Stock Performance

Sprinklr, Inc. has experienced fluctuations in its stock price since its IPO. The following data outlines key stock performance metrics.

Recent Financial Highlights

Sprinklr, Inc. reported its latest financial results for Q2 2023, showcasing growth in revenue and customer base.

Sprinklr, Inc. (CXM) Mission Statement

Overview of the Mission Statement

The mission statement of Sprinklr, Inc. focuses on empowering organizations to make their customers feel like they matter. This commitment underscores the company's dedication to enhancing customer experience through unified customer engagement across various digital platforms.

Core Values

• Customer Centricity: Prioritizing the needs and experiences of the customer.
• Innovation: Driving continuous improvements in technology and services.
• Collaboration: Fostering teamwork within the organization and with clients.
• Integrity: Upholding ethical standards and transparency in operations.

Recent Financial Performance

As of the fiscal year ending January 31, 2023, Sprinklr reported the following financial metrics:

Market Position

Sprinklr operates within the customer experience management (CXM) sector, with an estimated market size of USD 14.9 billion in 2023, growing at a CAGR of 17.2% through 2030.

Client Base and Engagement

As of mid-2023, Sprinklr serves over 1,500 global brands across various industries, including well-known names such as Microsoft, McDonald’s, and Coca-Cola. The company boasts an average customer retention rate of 95%.

Product Offerings

Sprinklr offers a comprehensive suite of products aimed at enhancing CXM, which includes:

• Social Media Management
• Content Marketing
• Customer Service Management
• Social Advertising
• Insights and Analytics

Recent Company Developments

In June 2023, Sprinklr announced a strategic partnership with Salesforce to integrate their platforms, enhancing client access to a unified customer experience solution. This partnership aims to improve efficiency and effectiveness in customer engagement.

Commitment to Sustainability

Sprinklr has initiated sustainability initiatives, targeting a 30% reduction in operational carbon footprint by 2025. The company has begun implementing energy-efficient practices across its global offices.

Conclusion of Mission Statement Components

In summary, Sprinklr’s mission statement is a comprehensive declaration that not only addresses customer engagement but also emphasizes innovation, collaboration, and integrity, aimed at providing businesses with the tools they need to achieve their customer experience goals.

How Sprinklr, Inc. (CXM) Works

Overview of Sprinklr, Inc.

Sprinklr, Inc. is a customer experience management (CXM) platform that provides businesses with tools to manage social media, customer engagement, marketing, and analytics across multiple channels. The company was founded in 2010 and is headquartered in New York City.

Financial Performance

As of July 31, 2023, Sprinklr reported a revenue of $505 million for the fiscal year 2023, experiencing a year-over-year growth rate of 23%. The following table summarizes key financial metrics:

Business Model

Sprinklr generates revenue primarily through subscription-based software services. Customers choose from various packages based on their needs, with pricing models that can range from $12,000 to over $1 million annually, depending on the complexity and scale of the operations.

Customer Segmentation

Sprinklr serves a wide array of industries, including:

• Retail
• Financial Services
• Technology
• Consumer Packaged Goods (CPG)
• Telecommunications

Platform Capabilities

Sprinklr’s platform is designed to provide a comprehensive suite of tools across several functionalities:

• Social Media Management
• Customer Engagement
• Advertising Management
• Content Marketing
• Analytics and Reporting

Market Position and Competition

Sprinklr is a leading player in the customer experience space, competing with companies such as Salesforce, Adobe Experience Cloud, and HubSpot. The global customer experience management market was estimated at $8.5 billion in 2021 and is projected to reach $14.4 billion by 2026.

Recent Developments

In Q2 2023, Sprinklr launched several new features aimed at enhancing AI-driven analytics and customer interactions. The integration of AI tools aims to improve customer service efficiency by reducing average response times by 30%.

Global Presence

Sprinklr operates in over 100 countries with a diverse client base. The following table outlines its global reach:

Employee Base

As of August 2023, Sprinklr employed approximately 2,500 people globally, with a focus on technical and customer support roles.

Investment and Funding

Sprinklr went public in 2021, raising approximately $200 million through its initial public offering (IPO). This capital was primarily directed towards product development and international expansion.

How Sprinklr, Inc. (CXM) Makes Money

Revenue Streams

Sprinklr generates revenue through multiple streams, primarily focussing on subscription-based services. The following are the main sources of revenue:

• Software Subscriptions: The majority of revenue comes from annual subscriptions to its customer experience management platform.
• Professional Services: Additional revenue is generated through implementation, consulting, and training services.
• Support Services: Ongoing customer support and maintenance for its software solutions also contribute to revenue.

Financial Performance

As of the fiscal year 2023, Sprinklr reported a total revenue of $490 million, reflecting a year-over-year growth of approximately 33%.

The breakdown of the revenue is as follows:

Customer Base

Sprinklr caters to a diverse clientele, including over 1,200 global brands across various industries. Key metrics include:

• Enterprise Customers: Over 50% of revenue comes from Fortune 500 companies.
• Geographical Distribution: Approximately 60% of revenue is generated from North America.
• Average Revenue Per User (ARPU): The ARPU is estimated at $60,000 annually.

Market Position

Sprinklr holds a strong position in the customer experience management market, facing competition from several notable firms. Key market statistics include:

• Market Share (2023): Sprinklr holds approximately 8% of the global customer experience management market.
• Estimated Market Size: The global market for customer experience management is projected to reach $20 billion by 2025.

Trends and Innovations

Sprinklr continues to innovate with new features and offerings. Recent trends include:

• AI Integration: Investment in AI solutions to enhance customer interactions.
• Omni-channel Strategy: Providing solutions that integrate multiple customer touchpoints.

Financial Health

Sprinklr's financial health can be evaluated using several key indicators:

Conclusion

Sprinklr's monetization strategies hinge not only on subscription services but also on delivering comprehensive customer experience solutions across various sectors. This diversified approach aids its resilience in the competitive landscape.