Etsy, Inc. (ETSY): history, ownership, mission, how it works & makes money

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Etsy, Inc. (ETSY) Information


A Brief History of Etsy, Inc.

Etsy, Inc. was founded in 2005 as a global online marketplace for handmade, vintage items, and craft supplies. Over the years, it has evolved significantly, expanding its offerings and enhancing its platform to accommodate millions of sellers and buyers worldwide.

Company Growth and Financial Performance

As of September 30, 2024, Etsy has reported a total revenue of $2.0 billion for the nine months ended, reflecting a 2.6% increase compared to $1.9 billion in the same period of 2023. The marketplace revenue was $1.4 billion, representing a 2.3% increase year-over-year, while services revenue rose by 3.4% to $542.7 million.

Metric 2024 (9 Months) 2023 (9 Months) Change (%)
Total Revenue $1,956,170 $1,906,055 2.6
Marketplace Revenue $1,413,434 $1,381,395 2.3
Services Revenue $542,736 $524,660 3.4

Active Sellers and Buyers

As of September 30, 2024, Etsy connects approximately 8.5 million active sellers with 96.7 million active buyers globally. This marks a slight decrease in active sellers from 8.8 million in the previous year, indicating a 3.2% decline, while active buyers decreased by 0.7% from 97.3 million.

Gross Merchandise Sales (GMS)

For the three months ended September 30, 2024, Etsy's GMS was reported at $2.9 billion, down 4.1% from $3.0 billion in the same period in 2023. The nine-month GMS totalled $8.9 billion, reflecting a 3.3% decline from $9.2 billion in 2023.

Metric 2024 (3 Months) 2023 (3 Months) Change (%)
Gross Merchandise Sales (GMS) $2,915,256 $3,039,930 (4.1)

Operating Expenses and Net Income

Etsy's operating expenses for the nine months ended September 30, 2024, were $1.2 billion, an increase of 0.5% from $1.17 billion in 2023. The net income for the same period was $173.4 million, a decline of 22.7% compared to $224.3 million in 2023.

Metric 2024 (9 Months) 2023 (9 Months) Change (%)
Net Income $173,375 $224,302 (22.7)
Operating Expenses $1,174,231 $1,168,754 0.5

Cash and Investments

As of September 30, 2024, Etsy had cash and cash equivalents of $818.9 million, down from $914.3 million at the end of 2023. Additionally, the company had $107 million in long-term investments. Positive operating cash flows were reported at $437.5 million for the nine months ended September 30, 2024.

Metric 2024 2023
Cash and Cash Equivalents $818,939 $914,323
Long-term Investments $107,046 $86,676
Operating Cash Flow $437,510 $410,408

Debt and Equity Structure

Etsy's long-term debt as of September 30, 2024, stood at $2.29 billion. The company's stock repurchase program has seen a total repurchase of approximately $464.3 million during the nine months ended September 30, 2024.

Debt Type Amount
Long-term Debt $2,287,016
Total Stock Repurchased $464,314


A Who Owns Etsy, Inc. (ETSY)

Major Shareholders

As of 2024, Etsy, Inc. (ETSY) has several significant shareholders, including institutional investors and insider ownership. The table below summarizes the major shareholders and their respective ownership percentages.

Shareholder Type Shareholder Name Ownership Percentage
Institutional Investor The Vanguard Group, Inc. 8.5%
Institutional Investor BlackRock, Inc. 7.9%
Institutional Investor Fidelity Investments 6.3%
Institutional Investor State Street Corporation 4.8%
Insider Josh Silverman (CEO) 1.2%
Insider Other Executives and Directors 2.5%

Insider Ownership

Insiders hold a combined total of approximately 3.7% of Etsy's shares. This includes both executives and board members who have a vested interest in the company's performance.

Recent Stock Performance

As of September 30, 2024, Etsy's stock performance reflects a market capitalization of approximately $8 billion, with recent trading prices around $63.42 per share. The company has shown fluctuations in its stock price influenced by broader market conditions and company performance metrics.

Market Capitalization and Financial Metrics

The following table outlines key financial metrics relevant to Etsy's ownership structure and market performance as of Q3 2024.

Metric Value
Market Capitalization $8 billion
Shares Outstanding 126 million
Net Income (Q3 2024) $57.4 million
Total Revenue (Q3 2024) $662.4 million
Adjusted EBITDA (Q3 2024) $183.6 million
Cash and Cash Equivalents $1 billion

Convertible Debt and Other Financial Obligations

Etsy has three outstanding series of convertible notes with a collective net carrying value of approximately $2.3 billion as of September 30, 2024. The details are summarized below:

Convertible Note Series Principal Amount Maturity Date
2021 Notes $1 billion June 15, 2028
2020 Notes $650 million September 1, 2027
2019 Notes $649.9 million October 1, 2026

Conclusion on Ownership and Investment Landscape

Ownership of Etsy, Inc. is characterized by a mix of institutional and insider stakeholders, reflecting confidence in the company's growth potential. The financial metrics indicate a robust operational framework, supported by significant cash reserves and manageable debt levels.



Etsy, Inc. (ETSY) Mission Statement

Etsy, Inc. aims to "Keep Commerce Human." This mission encompasses a commitment to the community of buyers and sellers, ensuring that the marketplace remains a vibrant platform for unique, creative goods. Etsy seeks to empower independent creators by providing them with tools to succeed while fostering a sustainable, socially responsible business model.

Key Financial Metrics

As of September 30, 2024, Etsy reported the following financial metrics:

Metric Q3 2024 Q3 2023 Change (%)
Total Revenue $662.4 million $636.3 million 4.1%
Marketplace Revenue $476.1 million $460.9 million 3.3%
Services Revenue $186.3 million $175.4 million 6.2%
Gross Profit $476.8 million $447.5 million 6.5%
Net Income $57.4 million $87.9 million (34.7)%
Adjusted EBITDA $183.6 million $182.2 million 0.8%

Operational Highlights

As of September 30, 2024, Etsy reported:

  • Active Sellers: 8.5 million
  • Active Buyers: 96.7 million
  • Gross Merchandise Sales (GMS): $2.9 billion (Q3 2024)
  • GMS for Nine Months: $8.9 billion
  • International Transactions: Approximately 46% of GMS came from international sellers or buyers

Market Trends and Challenges

Etsy's marketplace continues to navigate a dynamic macroeconomic environment impacting consumer discretionary spending. Key challenges include:

  • Inflationary pressures affecting buyer behavior
  • Geopolitical uncertainties
  • Competition from other e-commerce platforms

The company has implemented strategic initiatives to enhance seller experiences and improve operational efficiencies, including a workforce reduction plan which resulted in approximately 225 employees being laid off to streamline operations.

Future Outlook

Etsy's focus remains on expanding its marketplace presence globally while continuing to invest in technology and community initiatives to support its mission. The company has also authorized a new stock repurchase program of up to $1 billion as of October 30, 2024.



How Etsy, Inc. (ETSY) Works

Company Overview

Etsy, Inc. operates an online marketplace connecting buyers and sellers of unique goods, including handmade, vintage items, and craft supplies. As of September 30, 2024, Etsy's marketplace had approximately 8.5 million active sellers and 96.7 million active buyers globally.

Financial Performance

In the third quarter of 2024, Etsy reported total revenue of $662.4 million, a 4.1% increase from $636.3 million in Q3 2023. For the nine months ended September 30, 2024, total revenue reached $2.0 billion, up from $1.9 billion in the same period of 2023, marking a 2.6% growth year-over-year.

Key Financial Metrics

Metric Q3 2024 Q3 2023 Change 9M 2024 9M 2023 Change
Gross Merchandise Sales (GMS) $2.9 billion $3.0 billion (4.1%) $8.9 billion $9.2 billion (3.3%)
Total Revenue $662.4 million $636.3 million 4.1% $2.0 billion $1.9 billion 2.6%
Net Income $57.4 million $87.9 million (34.7%) $173.4 million $224.3 million (22.7%)
Adjusted EBITDA $183.6 million $182.2 million 0.8% $530.9 million $518.8 million 2.3%

Marketplace Revenue

In Q3 2024, marketplace revenue was $476.1 million, which reflects a 3.3% increase from $460.9 million in Q3 2023. For the nine-month period, marketplace revenue increased to $1.4 billion, compared to $1.4 billion in the prior year.

Active Users and Sales Trends

The decline in GMS was attributed to a decrease in the Etsy marketplace GMS, which was partially offset by an increase in the Depop marketplace GMS. The GMS per active buyer over the trailing twelve months was $123, reflecting a 3.4% decrease year-over-year. The number of active buyers on the Etsy marketplace was 91.2 million, down 0.4% from the previous year.

Operating Expenses

Operating expenses for Q3 2024 totaled $390.0 million, up 8.6% from $358.9 million in Q3 2023. The breakdown of operating expenses includes:

  • Marketing: $196.5 million (22.1% increase)
  • Product Development: $107.3 million (5.9% decrease)
  • General and Administrative: $86.2 million (2.5% increase)

Liquidity and Capital Resources

As of September 30, 2024, Etsy had cash and cash equivalents of $1.0 billion and a net carrying value of convertible notes totaling $2.3 billion. The company also had a $400.0 million senior secured revolving credit facility available.

Stock Performance

For Q3 2024, the net income per share attributable to common stockholders was $0.50 (basic) and $0.45 (diluted). The weighted-average shares outstanding were 114.2 million (basic) and 130.7 million (diluted).

Market Presence

Approximately 46% of Etsy's GMS in Q3 2024 came from international transactions. The company continues to focus on expanding its marketplace in key geographies, leveraging its technological and marketing expertise across its various brands.



How Etsy, Inc. (ETSY) Makes Money

Revenue Streams

Etsy, Inc. generates revenue primarily through two segments: Marketplace revenue and Services revenue.

Revenue Component Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands) Change (%) Percentage of Total Revenue (Q3 2024)
Marketplace $476,075 $460,922 3.3% 71.9%
Services $186,335 $175,380 6.2% 28.1%
Total Revenue $662,410 $636,302 4.1% 100%

Marketplace Revenue Details

The Marketplace revenue is primarily derived from transaction fees on sales made by sellers on Etsy's platform. In Q3 2024, Marketplace revenue increased due to:

  • Volume and Pricing: Higher payments revenue due to an expansion of Etsy Payments, which processed 99% of GMS in Q3 2024.
  • Seller Set-Up Fee: Introduction of a new seller set-up fee in 2024.
  • Transaction Fee Revenue: Growth from offsite advertising.

Services Revenue Insights

Services revenue includes income from advertising and shipping services. In Q3 2024:

  • On-Site Advertising Revenue: Increased by 5.4%, driven by a rise in average price per click on Etsy Ads.
  • Shipping Label Revenue: Increased by 20.5%, largely attributed to transactions on the Depop marketplace.

Gross Merchandise Sales (GMS)

GMS is a crucial metric for Etsy, representing the total dollar value of items sold. For Q3 2024, GMS was:

Period GMS (in millions) Q3 2023 GMS (in millions) Change (%)
Q3 2024 $2,915.3 $3,039.9 (4.1%)

Cost Structure

Etsy's cost of revenue for Q3 2024 was $185,640, a decrease from $188,827 in Q3 2023. This decrease was mainly due to:

  • Lower cost of refunds.
  • Reduced employee compensation-related expenses following workforce reductions.

Operating Expenses

Operating expenses in Q3 2024 were $389,953, up from $358,919 in Q3 2023. Key components included:

  • Marketing Expenses: Increased by 22.1% to $196,526, reflecting higher digital marketing investments.
  • Product Development: Decreased by 5.9% to $107,251.
  • General and Administrative: Increased by 2.5% to $86,176.

Net Income

In Q3 2024, Etsy reported a net income of $57,366, down from $87,850 in Q3 2023, marking a decline of 34.7%.

Adjusted EBITDA

Adjusted EBITDA for Q3 2024 was $183,587, up slightly from $182,219 in Q3 2023, resulting in an Adjusted EBITDA margin of 27.7% compared to 28.6% in Q3 2023.

Active Buyers and Sellers

As of September 30, 2024, Etsy had:

  • Active Sellers: 8.5 million
  • Active Buyers: 96.7 million

Financial Position

As of September 30, 2024, Etsy held cash and cash equivalents of $1.0 billion, and had positive operating cash flows of $437.5 million for the nine months ended September 30, 2024.

Conclusion

The financial performance of Etsy illustrates its dual revenue model, reliance on marketplace transactions, and growth in service offerings, while navigating a competitive and changing economic landscape.

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Article updated on 8 Nov 2024

Resources:

  • Etsy, Inc. (ETSY) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Etsy, Inc. (ETSY)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Etsy, Inc. (ETSY)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.