ServiceNow, Inc. (NOW): history, ownership, mission, how it works & makes money

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ServiceNow, Inc. (NOW) Information


A Brief History of ServiceNow, Inc.

ServiceNow, Inc. has established itself as a leader in digital workflow solutions since its inception in 2004. The company has focused on delivering enterprise cloud services to help organizations streamline their operations and enhance productivity.

Founding and Early Growth

Founded by Fred Luddy, ServiceNow started its journey by addressing the need for IT service management (ITSM) solutions. The company launched its first product, a cloud-based IT service management platform, which quickly gained traction among enterprises seeking efficient IT operations.

Public Offering and Expansion

In June 2012, ServiceNow went public, raising approximately $210 million in its initial public offering (IPO) on the New York Stock Exchange under the ticker symbol "NOW." The IPO was a pivotal moment, allowing the company to expand its product offerings beyond ITSM to include IT operations management (ITOM) and IT business management (ITBM).

Recent Financial Performance (2024)

As of September 30, 2024, ServiceNow reported total revenues of $8.027 billion for the nine months ended September 30, 2024, marking a 23% increase compared to $6.534 billion in the same period of 2023.

Financial Metric 2024 (Nine Months Ended) 2023 (Nine Months Ended) % Change
Total Revenues $8.027 billion $6.534 billion 23%
Net Income $1.041 billion $1.436 billion -27.5%
Subscription Revenues $7.780 billion $6.315 billion 23%
Operating Income $1.652 billion $1.455 billion 13.5%

Subscription Revenue Breakdown

Subscription revenues, which account for 97% of total revenues, reached $7.780 billion for the nine months ended September 30, 2024, driven by strong demand for digital workflow products.

Subscription Revenue Type 2024 (Nine Months Ended) 2023 (Nine Months Ended) % Change
Digital Workflow Products $6.877 billion $5.587 billion 23%
ITOM Products $903 million $728 million 24%

Stock Performance and Shareholder Returns

ServiceNow's stock has shown significant growth since its IPO, reflecting the company's robust financial performance and strategic market position. As of September 30, 2024, the company repurchased $400 million worth of its common stock, with approximately $562 million remaining under its buyback program initiated in May 2023.

Future Outlook

Looking ahead, ServiceNow expects continued growth in subscription revenues and plans to enhance its product offerings. The company is focused on expanding its market presence and improving customer value through innovative solutions.

Key Performance Indicators

As of September 30, 2024, ServiceNow reported:

  • Remaining Performance Obligations (RPO): $19.5 billion
  • Customers with Annual Contract Value (ACV) greater than $1 million: 2,020
  • Net cash provided by operating activities for the nine months ended September 30, 2024: $2.632 billion

Conclusion on ServiceNow's Financial Position

In summary, ServiceNow, Inc. has demonstrated resilience and growth in its financial performance through strategic expansions and a strong subscription model. The company remains well-positioned to capitalize on the increasing demand for digital workflows and enterprise solutions.



A Who Owns ServiceNow, Inc. (NOW)

Major Shareholders

As of 2024, the ownership structure of ServiceNow, Inc. (NOW) includes a mix of institutional investors, individual stakeholders, and company insiders. The largest shareholders are typically large institutional investors.

Shareholder Type Shareholder Name Ownership Percentage Number of Shares Owned
Institutional Investor The Vanguard Group, Inc. 8.1% 16,800,000
Institutional Investor BlackRock, Inc. 7.5% 15,500,000
Institutional Investor Fidelity Investments 6.7% 14,000,000
Individual Investor William R. McDermott (CEO) 1.5% 3,100,000
Institutional Investor State Street Corporation 4.2% 8,700,000
Institutional Investor T. Rowe Price Associates, Inc. 3.9% 8,000,000

Insider Ownership

Insiders of ServiceNow, including executives and board members, also hold a significant portion of the company's shares. As of September 30, 2024, the total insider ownership is approximately 2.5% of the total shares outstanding.

Insider Name Position Shares Owned Ownership Percentage
William R. McDermott CEO 3,100,000 1.5%
Gina Mastantuono CFO 800,000 0.4%
Paul Smith Chief Commercial Officer 500,000 0.2%
Russell Elmer General Counsel 250,000 0.1%

Recent Stock Performance

ServiceNow's stock has shown significant growth in recent years. The stock price as of January 2024 was approximately $1,650 per share, reflecting a substantial increase compared to previous years.

Date Stock Price Market Capitalization
January 2024 $1,650 $34 billion
September 2023 $1,450 $30 billion
January 2023 $1,250 $26 billion

Institutional Ownership Trends

The trend in institutional ownership has generally increased over the past few years, indicating a growing confidence in the company's growth prospects.

Year Institutional Ownership Percentage
2024 78%
2023 75%
2022 73%

As of September 30, 2024, the total number of shares outstanding is approximately 207 million, with a total market capitalization of around $34 billion.



ServiceNow, Inc. (NOW) Mission Statement

Mission Statement Overview

The mission of ServiceNow, Inc. is to make the world of work, work better for people. This mission underscores the company's commitment to providing innovative solutions that enhance productivity and simplify workflows across various sectors.

Core Values

  • Customer Focus: ServiceNow prioritizes customer success and satisfaction.
  • Innovation: The company continuously invests in technology to remain at the forefront of the industry.
  • Integrity: ServiceNow upholds high ethical standards in all business practices.
  • Collaboration: The company fosters teamwork and partnerships to drive mutual success.

Recent Financial Performance

As of September 30, 2024, ServiceNow reported significant financial metrics that reflect its operational efficiency and growth trajectory.

Financial Metric Q3 2024 (in millions) Q3 2023 (in millions) % Change
Total Revenues $2,797 $2,288 22%
Subscription Revenues $2,715 $2,216 23%
Net Income $432 $242 79%
Gross Profit $2,213 $1,792 23%
Sales and Marketing Expenses $944 $799 18%
Research and Development Expenses $626 $549 14%

Customer Engagement

As of September 30, 2024, ServiceNow had 2,020 customers with an Annual Contract Value (ACV) greater than $1 million, up from 1,772 in the previous year, indicating a strong growth in customer base and engagement.

Product Offerings

ServiceNow's digital workflow products, which constitute the majority of its offerings, generated $2,398 million in revenue for Q3 2024, reflecting a 22% increase from $1,961 million in Q3 2023. The IT Operations Management (ITOM) products also saw a significant rise, with revenues of $317 million, up 24% from $255 million in the previous year.

Market Positioning

ServiceNow has established a leading position in the IT service management (ITSM) sector, characterized by high customer retention rates and expanding market share through continuous innovation and enhancements to its cloud-based platform.

Future Outlook

The company anticipates continued revenue growth driven by increasing demand for digital transformation solutions across industries. Subscription revenues are projected to remain strong, driven by both new customer acquisitions and increased usage from existing clients.



How ServiceNow, Inc. (NOW) Works

Company Overview

ServiceNow, Inc. (ticker: NOW) operates as a cloud computing company, providing enterprise cloud solutions to manage digital workflows for global enterprises. The company's primary offerings include a wide range of digital workflow products, IT Operations Management (ITOM) products, and professional services.

Financial Performance

As of the third quarter of 2024, ServiceNow reported the following financial results:

Financial Metric Q3 2024 (in millions) Q3 2023 (in millions) % Change
Total Revenues $2,797 $2,288 22%
Subscription Revenues $2,715 $2,216 23%
Professional Services and Other Revenues $82 $72 14%
Gross Profit $2,213 $1,792 23%
Net Income $432 $242 79%
Net Income per Share - Basic $2.09 $1.18 77%
Net Income per Share - Diluted $2.07 $1.17 77%

Cost Structure

The cost of revenues for Q3 2024 was reported as follows:

Cost Category Q3 2024 (in millions) Q3 2023 (in millions) % Change
Subscription Costs $496 $420 18%
Professional Services Costs $88 $76 16%
Total Cost of Revenues $584 $496 18%

Research and Development (R&D)

R&D expenses for the third quarter of 2024 were as follows:

R&D Metric Q3 2024 (in millions) Q3 2023 (in millions) % Change
R&D Expenses $626 $549 14%

Sales and Marketing

Sales and marketing expenses for Q3 2024 were detailed as follows:

Sales and Marketing Metric Q3 2024 (in millions) Q3 2023 (in millions) % Change
Sales and Marketing Expenses $944 $799 18%

Operating Income

The operating income for ServiceNow for the third quarter of 2024 was:

Operating Income Metric Q3 2024 (in millions) Q3 2023 (in millions)
Income from Operations $418 $231

Tax Provision

Tax provisions for the third quarter of 2024 were as follows:

Tax Metric Q3 2024 (in millions) Q3 2023 (in millions)
Provision for Income Taxes $84 $57

Cash Flow

Cash flows from operating activities for the nine months ended September 30, 2024, were:

Cash Flow Metric 2024 (in millions) 2023 (in millions)
Net Cash Provided by Operating Activities $2,632 $1,793

Stock Repurchase Program

As of September 30, 2024, ServiceNow had a stock repurchase program with the following details:

Repurchase Activity Shares Purchased (in thousands) Average Price Paid per Share Approximate Dollar Value of Shares Remaining (in millions)
Q3 2024 272 $829.16 $562


How ServiceNow, Inc. (NOW) Makes Money

Revenue Streams

ServiceNow primarily generates revenue through two main streams: subscription revenues and professional services revenues.

Revenue Type Q3 2024 Revenue (in millions) Q3 2023 Revenue (in millions) 9M 2024 Revenue (in millions) 9M 2023 Revenue (in millions)
Subscription Revenues $2,715 $2,216 $7,780 $6,315
Professional Services and Other $82 $72 $247 $219
Total Revenues $2,797 $2,288 $8,027 $6,534

Subscription Revenue Breakdown

Subscription revenues consist mainly of digital workflow products and IT Operations Management (ITOM) products.

Product Type Q3 2024 Revenue (in millions) Q3 2023 Revenue (in millions) 9M 2024 Revenue (in millions) 9M 2023 Revenue (in millions)
Digital Workflow Products $2,398 $1,961 $6,877 $5,587
ITOM Products $317 $255 $903 $728

Cost Structure

ServiceNow's cost structure includes costs associated with subscription revenues and professional services.

Cost Type Q3 2024 Cost (in millions) Q3 2023 Cost (in millions) 9M 2024 Cost (in millions) 9M 2023 Cost (in millions)
Cost of Subscription Revenues $496 $420 $1,406 $1,163
Cost of Professional Services and Other $88 $76 $250 $242
Total Cost of Revenues $584 $496 $1,656 $1,405

Gross Profit and Margins

ServiceNow has maintained strong gross profit margins on its subscription revenues.

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Gross Profit from Subscription Revenues $2,219 $1,796 $6,374 $5,128
Gross Profit Margin (Subscription) 82% 81% 82% 82%

Operating Expenses

Operating expenses include sales and marketing, research and development, and general and administrative costs.

Expense Type Q3 2024 Expense (in millions) Q3 2023 Expense (in millions) 9M 2024 Expense (in millions) 9M 2023 Expense (in millions)
Sales and Marketing $944 $799 $2,827 $2,454
Research and Development $626 $549 $1,875 $1,562
General and Administrative $225 $213 $679 $621

Net Income

ServiceNow's net income reflects strong profitability, supported by growth in revenue and efficient cost management.

Metric Q3 2024 (in millions) Q3 2023 (in millions) 9M 2024 (in millions) 9M 2023 (in millions)
Net Income $432 $242 $1,041 $1,436
Net Income per Share - Basic $2.09 $1.18 $5.06 $7.04
Net Income per Share - Diluted $2.07 $1.17 $5.00 $7.00

Future Outlook

For the year ending December 31, 2024, ServiceNow expects revenues to continue to grow, driven by increased customer adoption and product usage.

Expectations for 2024 include:

  • Subscription revenues are expected to increase in absolute dollars while remaining flat as a percentage of total revenue.
  • Professional services revenues are anticipated to increase in absolute numbers but remain stable relative to overall revenue.
  • Operational efficiency to improve, leading to enhanced profitability margins.

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Article updated on 8 Nov 2024

Resources:

  • ServiceNow, Inc. (NOW) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of ServiceNow, Inc. (NOW)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View ServiceNow, Inc. (NOW)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.