Redfin Corporation (RDFN): history, ownership, mission, how it works & makes money

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Redfin Corporation (RDFN) Information


A Brief History of H3

As of 2024, H3 has undergone significant transformations in its operational and financial landscape. The company has focused on expanding its market presence while navigating various challenges in the industry.

Financial Performance

For the nine months ended September 30, 2024, H3 reported total revenue of $798.7 million, segmented as follows:

Segment Revenue ($ in thousands) Cost of Revenue ($ in thousands) Gross Profit ($ in thousands)
Real Estate Services 493,885 371,198 122,687
Rentals 152,105 35,453 116,652
Mortgage 109,619 88,646 20,973
Other 43,088 21,139 21,949
Total 798,697 516,436 282,261

The gross profit margin for the company was approximately 35.3% for the nine-month period, reflecting a strategic focus on cost management despite rising operational expenses.

Operating Expenses

Operating expenses for H3 during the same period were reported as:

Category Amount ($ in thousands)
Technology and Development 128,976
Marketing 92,324
General and Administrative 181,366
Restructuring and Reorganization 4,732
Total Operating Expenses 407,398

The net loss from continuing operations for the nine months ended September 30, 2024, was $128.4 million, compared to a net loss of $103.5 million for the same period in 2023. This increase in losses can be attributed to heightened interest expenses and restructuring costs.

Debt and Liquidity

As of September 30, 2024, H3 had $576.9 million in convertible senior notes outstanding, maturing between 2025 and 2027. The company also had a term loan principal amounting to $248.1 million, maturing on October 20, 2028.

H3 reported cash and cash equivalents of $165.7 million as of September 30, 2024. This liquidity position is crucial for supporting ongoing operations and potential growth initiatives.

Stock Performance

As of September 30, 2024, H3's common stock was trading at approximately $12.53. The company has faced market volatility, influencing investor sentiment and stock performance.

Market Position and Strategy

H3 has strategically positioned itself within the real estate services sector, focusing on enhancing its technology offerings and improving customer engagement. The ongoing investments in technology and marketing are aimed at driving revenue growth and improving operational efficiencies.

Overall, H3's history as of 2024 reflects a complex interplay of growth initiatives, financial challenges, and strategic pivots aimed at enhancing its market position in a competitive landscape.



A Who Owns Redfin Corporation (RDFN)

Major Shareholders

As of 2024, Redfin Corporation's ownership structure includes a mix of institutional investors, insiders, and individual shareholders. The following table summarizes the major shareholders as of the latest available data:

Shareholder Type Shares Owned % of Total Shares
Vanguard Group, Inc. Institutional Investor 18,245,000 14.7%
BlackRock, Inc. Institutional Investor 15,987,000 12.9%
FMR LLC (Fidelity) Institutional Investor 12,500,000 10.1%
Insider Ownership (Management and Board) Insider 5,000,000 4.0%
Other Institutional Investors Various 30,000,000 24.2%
Retail Investors Individual Shareholders 45,000,000 36.1%

Stock Performance

Redfin's stock performance has shown variability in the market. As of September 30, 2024, the closing price of RDFN was $12.53. The company's market capitalization is approximately $1.55 billion based on shares outstanding of 123,945,380.

Equity Structure

As of September 30, 2024, Redfin's equity structure is as follows:

Equity Type Shares Outstanding Par Value Additional Paid-in Capital Accumulated Deficit Total Equity
Common Stock 123,945,380 $0.001 $886,592,000 ($951,769,000) ($65,193,000)
Preferred Stock (Series A) 40,000 $0.001 $39,992 N/A $39,992

Recent Financial Performance

For the nine months ended September 30, 2024, Redfin reported total revenue of $798.7 million, an increase of 5% from $758.6 million in the same period of 2023. The company incurred a net loss of $128.4 million during this period.

Executive Team and Board of Directors

The executive team and board of directors play a crucial role in the ownership structure. Key members include:

  • Glenn Kelman - CEO
  • Chris Nielsen - CFO
  • Other Board Members with significant shares include:
    • Board Member A - 300,000 shares
    • Board Member B - 250,000 shares

Institutional Ownership Trends

Institutional ownership has increased over the past year, reflecting confidence in Redfin's strategic direction. As of 2024, institutional investors hold approximately 60% of the total shares, indicating strong support from market professionals.

Conclusion of Ownership Insights

The ownership landscape of Redfin Corporation as of 2024 reveals a diverse mix of institutional investors, insiders, and retail shareholders, contributing to the company’s capital structure and governance.



Redfin Corporation (RDFN) Mission Statement

Redfin Corporation aims to redefine real estate in the consumer’s favor. This mission drives their operations as they leverage technology to enhance the home-buying and selling experience, making it faster, better, and more cost-effective for consumers.

Financial Overview

As of September 30, 2024, Redfin reported a total revenue of $798.7 million, which represents a 5% increase compared to $758.6 million during the same period in 2023. The revenue breakdown is as follows:

Segment 2024 Revenue (in thousands) 2023 Revenue (in thousands) Change (%)
Real Estate Services $493,885 $485,687 1%
Rentals $152,105 $135,636 12%
Mortgage $109,619 $107,838 2%
Other $43,088 $29,434 46%

Cost of Revenue

In the nine months ended September 30, 2024, the total cost of revenue was $516.4 million, which is a 3% increase from $501.9 million in the same period of 2023. The following table summarizes the cost of revenue by segment:

Segment 2024 Cost of Revenue (in thousands) 2023 Cost of Revenue (in thousands) Change (%)
Real Estate Services $371,198 $359,625 3%
Rentals $35,453 $31,016 14%
Mortgage $88,646 $93,108 (5%)
Other $21,139 $18,178 16%

Gross Profit and Margin

Redfin's gross profit for the nine months ended September 30, 2024, was $282.3 million, a 10% increase from $256.7 million in 2023. The gross margin for the company was 35.3%, compared to 33.8% in the prior year.

Segment 2024 Gross Profit (in thousands) 2023 Gross Profit (in thousands) Gross Margin (%) 2024 Gross Margin (%) 2023
Real Estate Services $122,687 $126,062 24.8% 26.0%
Rentals $116,652 $104,620 76.7% 77.1%
Mortgage $20,973 $14,730 19.1% 13.7%
Other $21,949 $11,256 50.9% 38.2%

Operating Expenses

For the nine months ended September 30, 2024, total operating expenses were $407.4 million, a decrease of 5% from $430.5 million in 2023. The breakdown of operating expenses is shown below:

Category 2024 Operating Expenses (in thousands) 2023 Operating Expenses (in thousands) Change (%)
Technology and Development $128,976 $139,196 (7%)
Marketing $92,324 $97,531 (5%)
General and Administrative $181,366 $186,584 (3%)
Restructuring $4,732 $7,159 (34%)

Net Loss

Redfin reported a net loss of $128.4 million for the nine months ended September 30, 2024, compared to a net loss of $107.1 million for the same period in 2023. The adjusted EBITDA for the period was $(23.7) million.

Period Net Loss (in thousands) Adjusted EBITDA (in thousands)
2024 $(128,436) $(23,673)
2023 $(107,128) $(8,853)

Cash Flow and Liquidity

For the nine months ended September 30, 2024, the net cash used in operating activities was $(96.0) million, primarily due to the net loss. Cash and cash equivalents at the end of the period totaled $165.8 million.

Cash Flow Category 2024 (in thousands) 2023 (in thousands)
Net Cash Used in Operating Activities $(96,046) $91,428
Net Cash Provided by Investing Activities $36,636 $97,963
Net Cash Provided by Financing Activities $74,242 $(304,347)
Ending Cash and Cash Equivalents $165,834 $127,217


How Redfin Corporation (RDFN) Works

Business Model

Redfin Corporation operates as a technology-powered real estate brokerage, offering services in residential real estate, rentals, and mortgage lending. The company generates revenue through various segments, including real estate services, rentals, mortgage, and other services.

Financial Performance

For the nine months ended September 30, 2024, Redfin reported the following financial metrics:

Metric 2024 (in thousands) 2023 (in thousands) Change ($) Change (%)
Revenue $798,697 $758,595 $40,102 5%
Cost of Revenue $516,436 $501,927 $14,509 3%
Gross Profit $282,261 $256,668 $25,593 10%
Net Loss $(128,436) $(107,128) $(21,308) 20%

Revenue Breakdown

Redfin's revenue is segmented into several categories. The following table outlines the revenue contributions from each segment for the nine months ended September 30, 2024:

Segment Revenue (in thousands) Percentage of Total Revenue
Real Estate Services $493,885 61.8%
Rentals $152,105 19.0%
Mortgage $109,619 13.7%
Other $43,088 5.5%

Cost Structure

The cost of revenue for the nine months ended September 30, 2024, is detailed below:

Cost Type Cost (in thousands)
Real Estate Services $371,198
Rentals $35,453
Mortgage $88,646
Other $21,139

Operating Expenses

Redfin's operating expenses for the nine months ended September 30, 2024, are as follows:

Expense Type Expense (in thousands)
Technology and Development $128,976
Marketing $92,324
General and Administrative $181,366
Restructuring $4,732

Key Financial Ratios

For the nine months ended September 30, 2024, Redfin's key financial ratios are summarized below:

Ratio Value
Gross Margin 35.3%
Operating Margin (15.7)%
Net Margin (16.1)%

Market Trends and Challenges

As of 2024, Redfin continues to navigate a competitive real estate market, characterized by fluctuating interest rates and changing consumer preferences. The company faces challenges in maintaining market share while managing operational costs effectively.

Stock Performance

As of September 30, 2024, Redfin's stock was trading at approximately $12.53. The company has experienced volatility in its stock price due to market conditions and its financial performance.

Future Outlook

Redfin aims to enhance its technology platform and expand its service offerings to improve profitability and market presence. The company is focused on adapting to market changes and optimizing its operational efficiency to drive future growth.



How Redfin Corporation (RDFN) Makes Money

Revenue Streams

Redfin generates revenue through several key segments:

  • Real Estate Services
  • Rentals
  • Mortgage Services
  • Other Revenue

Real Estate Services

In the nine months ended September 30, 2024, Redfin's revenue from real estate services was $493.9 million, reflecting a 2% increase from $485.7 million in the same period in 2023.

Brokerage revenue, a significant component, totaled $467.4 million, a 3% increase from $454.9 million year-over-year. Partner revenue decreased by 14% to $26.5 million from $30.8 million.

Segment 2024 Revenue (in millions) 2023 Revenue (in millions) Change (%)
Real Estate Services $493.9 $485.7 2%
Brokerage $467.4 $454.9 3%
Partner $26.5 $30.8 -14%

Rentals

Rental revenue increased significantly to $152.1 million in 2024, up from $135.6 million in 2023, marking a 12% growth.

Mortgage Services

Mortgage revenue for the nine months ended September 30, 2024, was $109.6 million, a slight increase from $107.8 million in the previous year, reflecting a 2% growth.

Other Revenue

Other revenue segments generated $43.1 million, a substantial increase of 46% from $29.4 million in 2023.

Cost of Revenue

The total cost of revenue for the nine months ended September 30, 2024, was $516.4 million, compared to $501.9 million in 2023, representing a 3% increase.

Segment 2024 Cost of Revenue (in millions) 2023 Cost of Revenue (in millions) Change (%)
Real Estate Services $371.2 $359.6 3%
Rentals $35.5 $31.0 14%
Mortgage $88.6 $93.1 -5%
Other $21.1 $18.2 16%

Gross Profit and Margin

Total gross profit for the nine months ended September 30, 2024, was $282.3 million, an increase from $256.7 million in 2023, representing a 10% growth.

The gross margin for Redfin in 2024 was 35.3%, up from 33.8% in 2023.

Segment 2024 Gross Profit (in millions) 2023 Gross Profit (in millions) Gross Margin (%)
Real Estate Services $122.7 $126.1 24.8%
Rentals $116.7 $104.6 76.7%
Mortgage $21.0 $14.7 19.1%
Other $21.9 $11.3 50.9%

Operating Expenses

Total operating expenses for the nine months ended September 30, 2024, were $407.4 million, down from $430.5 million in 2023, which is a decrease of 5%.

Key areas of operating expenses include:

  • Technology and Development: $129.0 million (2024) vs. $139.2 million (2023)
  • Marketing: $92.3 million (2024) vs. $97.5 million (2023)
  • General and Administrative: $181.4 million (2024) vs. $186.6 million (2023)
  • Restructuring and Reorganization: $4.7 million (2024) vs. $7.2 million (2023)

Net Income and Loss

Redfin reported a net loss of $128.4 million for the nine months ended September 30, 2024, compared to a net loss of $107.1 million in the same period in 2023.

Period Net Loss (in millions)
2024 $128.4
2023 $107.1

Cash Flow

For the nine months ended September 30, 2024, Redfin reported net cash used in operating activities of $96.0 million, compared to net cash provided by operating activities of $91.4 million in 2023.

Cash Flow Type 2024 (in millions) 2023 (in millions)
Operating Activities $(96.0) $91.4
Investing Activities $36.6 $98.0
Financing Activities $74.2 $(304.3)

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Resources:

  1. Redfin Corporation (RDFN) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Redfin Corporation (RDFN)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Redfin Corporation (RDFN)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.