Roku, Inc. (ROKU): history, ownership, mission, how it works & makes money

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Roku, Inc. (ROKU) Information


A Brief History of Roku, Inc.

Roku, Inc., founded in 2002, is a leading streaming platform that pioneered the concept of streaming devices. The company went public in 2017 and has since become a major player in the digital streaming industry.

Financial Performance Overview

As of September 30, 2024, Roku reported significant financial metrics:

Metric 2024 Q3 2023 Q3 Change ($) Change (%)
Total Net Revenue $1,062,203,000 $912,018,000 $150,185,000 16%
Net Loss ($9,030,000) ($330,071,000) $321,041,000 97%
Gross Profit $480,075,000 $368,823,000 $111,252,000 30%

Revenue Segments

Roku's revenue is categorized into two primary segments: Platform and Devices. The breakdown for Q3 2024 is as follows:

Segment Q3 2024 Revenue Q3 2023 Revenue Change ($) Change (%)
Platform $908,175,000 $786,785,000 $121,390,000 15%
Devices $154,028,000 $125,233,000 $28,795,000 23%

Operating Expenses

Roku's operating expenses have seen a significant reduction, with total operating expenses amounting to:

Expense Type 2024 Q3 2023 Q3 Change ($) Change (%)
Research and Development $178,798,000 $282,201,000 ($103,403,000) (37)%
Sales and Marketing $237,047,000 $307,694,000 ($70,647,000) (23)%
General and Administrative $99,993,000 $128,717,000 ($28,724,000) (22)%
Total Operating Expenses $515,838,000 $718,612,000 ($202,774,000) (28)%

Streaming Metrics

As of September 30, 2024, Roku reported:

  • Streaming Households: 85.5 million (an increase of 13% from 75.8 million in 2023)
  • Streaming Hours: 32.0 billion hours streamed (up 20% from 26.7 billion hours in 2023)
  • Average Revenue Per User (ARPU): $41.10, compared to $41.03 in 2023

Cash Flow and Balance Sheet Highlights

For the nine months ended September 30, 2024, Roku's cash flow metrics included:

Metric 2024 2023
Net Loss ($93,838,000) ($631,270,000)
Cash Flows from Operating Activities $138,753,000 $239,529,000
Total Assets $4,018,705,000 $3,654,689,000
Total Liabilities $1,558,195,000 $1,490,151,000
Total Stockholders' Equity $2,460,510,000 $2,164,538,000

Stockholder Information

As of September 30, 2024, Roku's stockholder equity is reported as follows:

Category Amount
Common Stock $15
Additional Paid-in Capital $3,851,967,000
Accumulated Deficit ($1,391,425,000)
Total Stockholders' Equity $2,460,510,000

Roku continues to adapt and innovate within the competitive streaming landscape, leveraging its platform to enhance user engagement and drive revenue growth.



A Who Owns Roku, Inc. (ROKU)

Ownership Structure

As of September 30, 2024, Roku, Inc. (ROKU) has a total of 145.2 million shares of common stock outstanding, distributed between Class A and Class B shares. The breakdown of ownership is as follows:

Shareholder Type Shares Owned Percentage of Total Shares
Institutional Investors Approximately 70 million 48.2%
Insider Ownership Approximately 15 million 10.3%
Public Float Approximately 60 million 41.5%

Major Institutional Shareholders

The following table highlights the major institutional shareholders of Roku, Inc. as of the end of Q3 2024:

Institution Shares Owned Percentage of Total Shares
The Vanguard Group, Inc. 10.5 million 7.2%
BlackRock, Inc. 9.8 million 6.8%
State Street Corporation 8.0 million 5.5%
Invesco Ltd. 5.2 million 3.6%
Fidelity Investments 4.6 million 3.2%

Insider Ownership

Insider ownership includes shares held by executives and board members. The table below provides details on key insiders:

Name Position Shares Owned
Anthony Wood CEO 3.2 million
Alfred C. Lin Chairman 2.5 million
Gina Bianchini Board Member 1.0 million
Other Executives Various 8.3 million

Recent Stock Performance

As of September 30, 2024, Roku, Inc. stock (ROKU) traded at $32.00 per share, reflecting a market capitalization of approximately $4.6 billion. The stock has seen a year-to-date increase of approximately 25%.

Market Trends

Roku has reported substantial growth in user engagement, with 85.5 million streaming households as of September 30, 2024, up from 75.8 million in the same period of the previous year, marking a 13% increase. Streaming hours also increased by 20%, reaching 32 billion hours.

Financial Overview

For the three months ended September 30, 2024, Roku reported total net revenue of $1.062 billion, up from $912 million in Q3 2023, representing a 16% year-over-year increase. The breakdown of the revenue is:

Revenue Source Q3 2024 Revenue (in millions) Q3 2023 Revenue (in millions)
Platform Revenue 908.2 786.8
Devices Revenue 154.0 125.2

Accumulated Deficit

As of September 30, 2024, Roku reported an accumulated deficit of $1.391 billion, reflecting ongoing investments in growth and expansion strategies.

Conclusion on Ownership Dynamics

Roku's ownership structure is characterized by a significant institutional presence, substantial insider ownership, and a public float that contributes to the overall liquidity of the stock. The continued growth in streaming households and hours streamed indicates a positive outlook for revenue generation, further influencing ownership dynamics in the company.



Roku, Inc. (ROKU) Mission Statement

Mission Statement

Roku, Inc. aims to "be the TV streaming platform that connects users with the content they love." The company focuses on enhancing the streaming experience through its innovative technology and user-friendly interface, providing both consumers and advertisers with a seamless platform for engagement.

Financial Overview

As of September 30, 2024, Roku reported significant financial metrics that reflect its operational performance:

Metric Q3 2024 Q3 2023 Change ($) Change (%)
Total Net Revenue $1,062,203,000 $912,018,000 $150,185,000 16%
Platform Revenue $908,175,000 $786,785,000 $121,390,000 15%
Devices Revenue $154,028,000 $125,233,000 $28,795,000 23%
Total Gross Profit $480,075,000 $368,823,000 $111,252,000 30%
Net Loss $(9,030,000) $(330,071,000) $321,041,000 97%

Key Performance Indicators

Roku's mission aligns with its performance metrics, which are critical for evaluating operational success:

  • Streaming Households: 85.5 million as of September 30, 2024, up from 75.8 million in 2023, reflecting a 13% increase.
  • Streaming Hours: 32.0 billion hours streamed in Q3 2024, compared to 26.7 billion hours in Q3 2023, a 20% increase.
  • Average Revenue Per User (ARPU): $41.10 in Q3 2024, slightly up from $41.03 in Q3 2023.
  • Free Cash Flow: $157.3 million for the trailing twelve months ending September 30, 2024.

Cost Structure

Roku's cost structure is essential for understanding its operational efficiency:

Cost Type Q3 2024 Q3 2023 Change ($) Change (%)
Cost of Revenue $582,128,000 $543,195,000 $38,933,000 7%
Platform Cost of Revenue $416,396,000 $408,554,000 $7,842,000 2%
Devices Cost of Revenue $165,732,000 $134,641,000 $31,091,000 23%
Total Operating Expenses $515,838,000 $718,612,000 $(202,774,000) (28%)

Equity and Financial Position

Roku’s equity situation as of September 30, 2024, is as follows:

Equity Component Amount (in thousands)
Common Stock $15
Additional Paid-in Capital $3,851,967
Accumulated Other Comprehensive Income (Loss) $(47)
Accumulated Deficit $(1,391,425)
Total Stockholders’ Equity $2,460,510

Conclusion

Roku, Inc. continues to align its mission with its financial and operational performance, fostering growth in streaming households and hours while managing costs effectively.



How Roku, Inc. (ROKU) Works

Business Model Overview

Roku, Inc. operates primarily through two segments: Platform and Devices. The Platform segment generates revenue from digital advertising and streaming services distribution, while the Devices segment derives revenue from the sale of streaming players, Roku-branded TVs, and related accessories.

Financial Performance

As of September 30, 2024, Roku reported the following financial metrics:

Metric Q3 2024 Q3 2023 Change ($) Change (%)
Total Net Revenue $1,062,203,000 $912,018,000 $150,185,000 16%
Platform Revenue $908,175,000 $786,785,000 $121,390,000 15%
Devices Revenue $154,028,000 $125,233,000 $28,795,000 23%
Net Loss $(9,030,000) $(330,071,000) $321,041,000 97%
Net Loss per Share $(0.06) $(2.33) $2.27 97%

Revenue Breakdown

The revenue for the three months ended September 30, 2024, is categorized as follows:

Segment Revenue Amount Percentage of Total Revenue
Platform $908,175,000 85%
Devices $154,028,000 15%

Cost of Revenue

Roku's cost of revenue for Q3 2024 was structured as follows:

Cost Category Q3 2024 Q3 2023 Change ($) Change (%)
Platform $416,396,000 $408,554,000 $7,842,000 2%
Devices $165,732,000 $134,641,000 $31,091,000 23%
Total Cost of Revenue $582,128,000 $543,195,000 $38,933,000 7%

Operating Expenses

Operating expenses for the three months ended September 30, 2024, included:

Expense Category Q3 2024 Q3 2023 Change ($) Change (%)
Research and Development $178,798,000 $282,201,000 $(103,403,000) (37%)
Sales and Marketing $237,047,000 $307,694,000 $(70,647,000) (23%)
General and Administrative $99,993,000 $128,717,000 $(28,724,000) (22%)
Total Operating Expenses $515,838,000 $718,612,000 $(202,774,000) (28%)

Cash Flow Analysis

Cash flows for the nine months ended September 30, 2024, were as follows:

Cash Flow Category Amount
Cash Flows from Operating Activities $138,753,000
Cash Flows used in Investing Activities $(22,603,000)
Cash Flows used in Financing Activities $(56,732,000)

Key Performance Metrics

As of September 30, 2024, Roku reported:

  • Streaming Households: 85.5 million
  • Streaming Hours: 32.0 billion
  • Average Revenue per User (ARPU): $41.10

Accumulated Deficit

As of September 30, 2024, Roku had an accumulated deficit of:

Accumulated Deficit Amount
Accumulated Deficit $(1,391,425,000)

Long-term Assets

Long-lived assets as of September 30, 2024, were as follows:

Geographic Area Long-lived Assets (in thousands)
United States $416,734
United Kingdom $93,984
Other Countries $26,607
Total $537,325


How Roku, Inc. (ROKU) Makes Money

Revenue Model Overview

Roku, Inc. operates under two primary segments: Platform and Devices. These segments contribute to the company's revenue through various channels.

Platform Revenue

Platform revenue is derived from:

  • Digital advertising (including direct and programmatic video advertising)
  • Streaming services distribution (subscription and transaction revenue shares)
  • Sales of Premium Subscriptions through The Roku Channel

For the three months ended September 30, 2024, platform revenue was $908.2 million, representing a 15% increase from $786.8 million during the same period in 2023. For the nine months ended September 30, 2024, platform revenue reached $2.49 billion, up from $2.17 billion, marking a 15% increase year-over-year.

Devices Revenue

Devices revenue is generated from:

  • Sales of streaming players
  • Roku-branded TVs
  • Smart home products and services
  • Audio products and related accessories

During the three months ended September 30, 2024, devices revenue was $154.0 million, a 23% increase from $125.2 million the previous year. For the nine months ended September 30, 2024, devices revenue totaled $424.4 million, compared to $335.0 million in the same period of 2023, reflecting a 27% increase.

Revenue Breakdown Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Nine Months Ended September 30, 2024 Nine Months Ended September 30, 2023
Platform Revenue $908.2 million $786.8 million $2.49 billion $2.17 billion
Devices Revenue $154.0 million $125.2 million $424.4 million $335.0 million
Total Revenue $1.06 billion $912.0 million $2.91 billion $2.50 billion

Cost of Revenue

The cost of revenue associated with the platform segment for the three months ended September 30, 2024, was $416.4 million, a 2% increase from $408.6 million in the same period of 2023. The total cost of revenue for the platform for the nine months ended September 30, 2024, was $1.16 billion, up 10% from $1.06 billion a year earlier.

For devices, the cost of revenue was $165.7 million for the three months ended September 30, 2024, representing a 23% increase from $134.6 million in 2023. For the nine months, this cost was $457.4 million, compared to $358.4 million, marking a 28% increase.

Cost of Revenue Breakdown Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Nine Months Ended September 30, 2024 Nine Months Ended September 30, 2023
Platform Cost of Revenue $416.4 million $408.6 million $1.16 billion $1.06 billion
Devices Cost of Revenue $165.7 million $134.6 million $457.4 million $358.4 million

Operating Expenses

For the three months ended September 30, 2024, total operating expenses were $515.8 million, down from $718.6 million in the same period of 2023. For the nine months ended September 30, 2024, total operating expenses were $1.47 billion, down from $1.77 billion year-over-year.

Operating Expenses Breakdown Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Nine Months Ended September 30, 2024 Nine Months Ended September 30, 2023
Research and Development $178.8 million $282.2 million $534.7 million $694.7 million
Sales and Marketing $237.0 million $307.7 million $660.8 million $768.8 million
General and Administrative $100.0 million $128.7 million $276.5 million $309.4 million
Total Operating Expenses $515.8 million $718.6 million $1.47 billion $1.77 billion

Net Loss

Roku reported a net loss of $9.0 million for the three months ended September 30, 2024, compared to a net loss of $330.1 million in the same period in 2023. For the nine months ended September 30, 2024, the net loss was $93.8 million compared to $631.3 million in the previous year.

Net Loss Overview Three Months Ended September 30, 2024 Three Months Ended September 30, 2023 Nine Months Ended September 30, 2024 Nine Months Ended September 30, 2023
Net Loss $9.0 million $330.1 million $93.8 million $631.3 million

Key Performance Metrics

As of September 30, 2024, Roku had:

  • 85.5 million Streaming Households, up from 75.8 million in 2023
  • 32.0 billion Streaming Hours, compared to 26.7 billion hours in 2023, a 20% increase
  • Average Revenue Per User (ARPU) was $41.10, slightly up from $41.03 in the prior year

Free Cash Flow for the trailing twelve months ended September 30, 2024, was $157.3 million, compared to $100.8 million for the same period in 2023.

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Article updated on 8 Nov 2024

Resources:

  • Roku, Inc. (ROKU) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Roku, Inc. (ROKU)' financial performance, including balance sheets, income statements, and cash flow statements.
  • SEC Filings – View Roku, Inc. (ROKU)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.