A Brief History of Molson Coors Beverage Company (TAP)

The Molson Coors Beverage Company, known by its ticker symbol TAP, is one of the largest and oldest brewing companies in the world. It was formed by the merger of two historic brewing giants, Molson of Canada and Coors of the United States.

Molson was founded in 1786 by John Molson in Montreal, Quebec, making it one of North America’s oldest breweries. Over the centuries, Molson expanded its operations across Canada and became well-known for its flagship brand, Molson Canadian beer.

Coors was established much later, in 1873, by Adolph Coors and Jacob Schueler in Golden, Colorado. Known for its innovation, Coors introduced the first aluminum beer can in 1959 and became famous for its light beer, Coors Light.

In 2005, the two companies merged to form the Molson Coors Brewing Company, a move aimed at consolidating their positions in the North American beer market. This merger allowed both companies to leverage their strengths and expand their product line-ups.

Further growth came in 2016 when Molson Coors acquired the remaining 58% stake in MillerCoors, a joint venture originally established in 2008 between Molson Coors and SABMiller. This acquisition included the iconic Miller brand, making Molson Coors one of the largest brewers in the world.

• 1786: John Molson founded Molson in Montreal, Quebec.
• 1873: Adolph Coors and Jacob Schueler established Coors in Golden, Colorado.
• 1959: Coors introduced the first aluminum beer can.
• 2005: Molson and Coors merged to form the Molson Coors Brewing Company.
• 2008: MillerCoors joint venture established between Molson Coors and SABMiller.
• 2016: Molson Coors acquired the remaining stake in MillerCoors.

In 2020, the company rebranded itself as the Molson Coors Beverage Company to reflect its broader focus beyond beer, incorporating a variety of beverages into its portfolio. Today, the company continues to innovate and adapt to changing consumer preferences while maintaining its legacy as a brewing powerhouse.

Who Owns Molson Coors Beverage Company (TAP)

Molson Coors Beverage Company, often abbreviated as TAP, is a publicly traded company. This means that its ownership is divided among shareholders who hold the company's stock. The largest shareholders can significantly influence the company's decisions through their voting rights. Here are some of the key stakeholders:

• Institutional Investors: A substantial portion of Molson Coors is owned by institutional investors such as mutual funds, pension funds, and insurance companies. These entities invest on behalf of their clients and have a significant impact on the company's ownership structure.
• Individual Shareholders: Individual investors, including retail investors and company insiders, also own shares of Molson Coors. While their individual stakes might be smaller compared to institutional investors, collectively, they hold a noteworthy percentage of the company's stock.
• Founding Families: Molson Coors has a unique ownership structure due to its history as a merger between Molson, a Canadian company, and Coors, an American company. As such, the founding families of both companies still retain substantial stakes and influence over the business.
• Public Float: The public float represents shares that are available for trading on the open market. It includes shares held by institutional investors, individual shareholders, and anyone else who trades the stock.

Understanding the ownership structure of Molson Coors Beverage Company can provide investors with insights into who has the most significant influence over company decisions and future directions.

Molson Coors Beverage Company (TAP) Mission Statement

The Molson Coors Beverage Company is committed to brewing beverages that unite people for all life’s moments. Their mission statement encapsulates this commitment, focusing on key areas that drive their operations and corporate culture. Here are the main points highlighted in their mission statement:

• Quality and Excellence: Molson Coors emphasizes the importance of producing high-quality beverages, ensuring that every product meets stringent standards of excellence.
• Innovation: The company is dedicated to innovation, constantly seeking new ways to improve their beverages and introduce fresh, exciting products to the market.
• Sustainability: Molson Coors is committed to sustainability, striving to minimize their environmental footprint and promote responsible consumption and production practices.
• Community Engagement: Building strong, positive relationships within the communities they serve is a core aspect of their mission, reflecting a responsibility towards social betterment.
• Diversity and Inclusion: The company values diversity and inclusion, fostering a culture where employees from diverse backgrounds feel valued and empowered.
• Customer Focus: Their mission stresses a strong focus on customer satisfaction, ensuring that consumer preferences and feedback are integral to their decision-making process.

How Molson Coors Beverage Company (TAP) Works

The Molson Coors Beverage Company, known by its stock ticker TAP, is a multinational brewing company with a rich heritage dating back to the 18th century. Headquartered in Chicago, Illinois, and Denver, Colorado, the company operates through a complex network of breweries, distribution channels, and strategic partnerships to deliver a wide array of beverage products globally.

Production and Brewing

• Breweries: Molson Coors owns and operates numerous breweries in North America, Europe, and other parts of the world. These facilities are equipped with advanced brewing technology to ensure the consistency and quality of their beverages.
• Ingredients: The company focuses on sourcing high-quality ingredients, including barley, hops, yeast, and water, which are essential for brewing a variety of beers.
• Innovation: Molson Coors invests in research and development to create new recipes and improve existing ones. They also continuously work on sustainable brewing practices to minimize their environmental footprint.

Product Portfolio

• Major Brands: Molson Coors boasts a diverse portfolio of iconic brands such as Coors Light, Miller Lite, Molson Canadian, Blue Moon, and Carling, catering to various consumer preferences.
• Craft and Specialty Beers: In addition to mainstream beers, the company also owns several craft breweries, producing unique and artisanal beers that appeal to niche markets.
• Non-Alcoholic Beverages: In response to changing consumer trends, Molson Coors has expanded its portfolio to include non-alcoholic beverages like energy drinks, sparkling water, and non-alcoholic beers.

Distribution and Sales

• Distribution Network: The company leverages a robust distribution network that includes direct sales, wholesalers, and retailers. This multi-channel approach ensures that their products are widely available in bars, restaurants, supermarkets, and convenience stores.
• Global Reach: With operations in over 100 countries, Molson Coors has a significant international presence. They employ local teams to understand and cater to regional market dynamics effectively.
• Partnerships: Strategic partnerships with other beverage companies and distributors help Molson Coors expand its reach and enhance its market share.

Marketing and Branding

• Advertising Campaigns: Molson Coors invests heavily in advertising through television, digital media, sponsorships, and events to promote their brands and engage with consumers.
• Brand Loyalty Programs: The company runs various loyalty programs and promotions to retain existing customers and attract new ones.
• Corporate Social Responsibility: Molson Coors is committed to responsible drinking initiatives and community engagement, which helps enhance their brand image and build trust with consumers.

Financial Performance

• Revenue Streams: The company's revenue is primarily generated from the sale of alcoholic beverages, with additional income from licensing and sponsorship deals.
• Cost Management: Efficient production processes and strategic sourcing help Molson Coors manage costs and maintain profitability.
• Investment in Growth: The company continually invests in expanding its product line, improving production capabilities, and entering new markets to drive growth.

How Molson Coors Beverage Company (TAP) Makes Money

Molson Coors Beverage Company (TAP) is a multinational brewing company that generates revenue through various channels. Below are the primary ways in which Molson Coors makes money:

A significant portion of Molson Coors' revenue comes from the sales of its extensive portfolio of beer brands. These brands include iconic names such as Coors Light, Miller Lite, Molson Canadian, and Blue Moon, among others. The company produces and distributes a wide range of alcoholic beverages that cater to different consumer preferences.

• Domestic Sales: Molson Coors sells its products across various regions within its primary markets, including North America and Europe. The company has a strong presence in the United States, Canada, and the United Kingdom.
• International Sales: The company also generates revenue from international markets through exports and localized production agreements. This helps in achieving global reach and tapping into emerging markets.

To diversify its product line and attract a broader customer base, Molson Coors has ventured into the craft and specialty beer segment. The company owns several craft breweries and brands, including Leinenkugel's, Terrapin Beer Company, and Hop Valley Brewing Company. These products typically offer higher profit margins as they appeal to niche markets and beer enthusiasts.

While traditionally known for its alcoholic beverages, Molson Coors has expanded into the non-alcoholic beverage sector to capture additional market share. This includes products such as energy drinks, flavored water, and other non-alcoholic beverages. The company aims to cater to the growing demand for healthier and more diverse drink options.

Molson Coors generates additional income through licensing agreements and partnerships with other beverage companies. These agreements enable the company to leverage its well-known brands and expand its market presence without significant capital investment.

• Joint Ventures: The company engages in strategic joint ventures and partnerships to enhance its distribution network and brand portfolio. An example includes its partnership with Heineken in Canada.
• Brand Licensing: Licensing deals allow Molson Coors to generate revenue from its brand names and intellectual property by permitting other companies to produce and sell its products in certain regions.

Molson Coors owns and operates an extensive distribution network that not only handles its own products but also offers logistics services to third-party beverage companies. This enables the company to optimize its supply chain while generating supplementary revenue streams.

Through these diversified revenue streams, Molson Coors Beverage Company effectively captures value from various segments of the beverage industry, ensuring steady income and growth opportunities.