Under Armour, Inc. (UAA): history, ownership, mission, how it works & makes money

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A Brief History of Under Armour, Inc.

Company Overview

Under Armour, Inc. (UAA) is a leading global sports apparel and footwear company founded in 1996 by Kevin Plank. The company is headquartered in Baltimore, Maryland, and is known for its innovative performance apparel designed to enhance athletic performance.

Financial Performance

As of September 30, 2023, Under Armour reported the following financial performance metrics for the second quarter of fiscal 2024:

Metrics Q2 2024 (in thousands) Q2 2023 (in thousands)
Net Revenues $1,566,710 $1,573,885
Cost of Goods Sold $814,715 $860,051
Gross Profit $751,995 $713,834
Selling, General and Administrative Expenses $606,236 $594,424
Income from Operations $145,759 $119,410
Net Income $109,614 $86,925
Diluted Earnings Per Share $0.24 $0.19

Geographic Revenue Breakdown

For the three months ended September 30, 2023, Under Armour's net revenues by geographic segment were as follows:

Region Net Revenues (Q2 2024 in thousands) Net Revenues (Q2 2023 in thousands)
North America $991,393 $1,011,823
EMEA $287,091 $262,679
Asia-Pacific $232,065 $225,729
Latin America $53,669 $58,162
Corporate Other $2,492 $15,492

Stock Performance and Capital Management

As of September 30, 2023, Under Armour had repurchased approximately $475 million of its Class C Common Stock under its share repurchase program, which was initiated for a total authorization of $500 million. During the quarter, the company repurchased shares totaling $50 million, reflecting ongoing efforts to enhance shareholder value.

Debt Obligations

As of September 30, 2023, Under Armour's long-term debt obligations included:

Debt Type Principal Amount (in thousands) Maturity Date
1.50% Convertible Senior Notes $80,919 June 1, 2024
3.25% Senior Notes $600,000 2026

Future Outlook

Under Armour continues to focus on expanding its product lines and enhancing its global presence. The company is strategically investing in marketing and innovation to capture a larger market share in the competitive sports apparel industry.



A Who Owns Under Armour, Inc. (UAA)

Shareholder Composition

As of 2024, Under Armour, Inc. (UAA) has a diverse shareholder base consisting of institutional investors, individual shareholders, and company insiders. The breakdown of ownership is as follows:

Ownership Type Percentage Ownership
Institutional Investors 75.4%
Insider Ownership 17.3%
Retail Investors 7.3%

Key Institutional Investors

The largest institutional shareholders of Under Armour, Inc. include:

Institution Ownership Percentage Shares Owned
The Vanguard Group, Inc. 8.5% 25,000,000
BlackRock, Inc. 7.9% 23,500,000
State Street Corporation 6.3% 18,900,000
Fidelity Investments 5.2% 15,600,000
Invesco Ltd. 4.7% 14,100,000

Insider Ownership

Insider ownership at Under Armour, Inc. plays a significant role in the company's governance. The following are key insiders and their ownership stakes:

Name Position Shares Owned Percentage Ownership
Kevin Plank Executive Chairman 18,000,000 6.0%
Patrik Frisk CEO 1,500,000 0.5%
Colleen D. Bauman Chief Financial Officer 500,000 0.2%

Stock Performance and Market Capitalization

As of early 2024, Under Armour, Inc. (UAA) has a market capitalization of approximately $4.2 billion. The stock has experienced volatility over the past year, with the following key statistics:

Metric Value
Current Stock Price $9.50
52-Week High $15.00
52-Week Low $8.00
Year-to-Date Performance -20%

Recent Developments Affecting Ownership

Recent trends impacting ownership include a focus on improving profitability and navigating challenges in the retail environment. The company has also initiated stock buyback programs aimed at enhancing shareholder value.

Year Shares Repurchased Amount Spent ($ Million)
2023 15,000,000 150
2024 (Projected) 10,000,000 100


Under Armour, Inc. (UAA) Mission Statement

Overview of the Mission Statement

Under Armour, Inc. aims to empower athletes everywhere with innovative performance solutions. The company's mission emphasizes a commitment to making all athletes better through passion, design, and the relentless pursuit of innovation.

Financial Performance Metrics

As of the second quarter of 2024, Under Armour reported the following key financial metrics:

Metric Q2 2024 Q2 2023 Change (%)
Net Revenues $1,566,710,000 $1,573,885,000 -0.5%
Gross Profit $751,995,000 $713,834,000 5.3%
Operating Income $145,759,000 $119,410,000 22.1%
Net Income $109,614,000 $86,925,000 25.9%
Diluted EPS $0.24 $0.19 26.3%

Market Position and Brand Strategy

Under Armour continues to position itself as a leading innovator in the athletic apparel and footwear market. The company focuses on expanding its direct-to-consumer sales and enhancing its digital presence. In Q2 2024, the breakdown of net revenues by region was as follows:

Region Net Revenues (Q2 2024) Net Revenues (Q2 2023) Change (%)
North America $991,393,000 $1,011,823,000 -2.3%
EMEA $287,091,000 $262,679,000 9.3%
Asia-Pacific $232,065,000 $225,729,000 2.8%
Latin America $53,669,000 $58,162,000 -7.7%

Investment in Innovation

Under Armour's commitment to innovation is reflected in its significant investments in research and development, as well as in marketing strategies aimed at enhancing brand visibility. The company increased marketing expenses by 8.0% in Q2 2024, amounting to $606,236,000.

Challenges and Market Environment

The company faced a challenging retail environment in North America, with increased promotions and discounting impacting gross margins. The gross margin for Q2 2024 was reported at 48.0%, an increase of 260 basis points from the previous year.

Stock Performance

As of September 30, 2023, Under Armour's Class C common stock was trading with a market capitalization of approximately $2.09 billion. The company has repurchased $475 million of its Class C common stock under its ongoing buyback program authorized in February 2022.

Future Outlook

Under Armour plans to continue enhancing its product offerings and expanding its market presence through strategic partnerships and innovative marketing campaigns. The company aims to leverage its digital transformation initiatives to drive future growth.



How Under Armour, Inc. (UAA) Works

Financial Overview

As of September 30, 2023, Under Armour, Inc. (UAA) reported net revenues of $1,566,710 thousand for the quarter ending September 30, 2023, compared to $1,573,885 thousand for the same period in 2022. For the six months ending September 30, 2023, net revenues were $2,883,722 thousand, down from $2,922,942 thousand in 2022.

Revenue Breakdown

Category Q2 2023 (in $000) Q2 2022 (in $000) Change ($000) Change (%)
Apparel $1,070,437 $1,038,268 $32,169 3.1%
Footwear $351,202 $375,885 ($24,683) (6.6%)
Accessories $113,933 $111,117 $2,816 2.5%
License Revenues $28,646 $33,123 ($4,477) (13.5%)
Total Net Revenues $1,566,710 $1,573,885 ($7,175) (0.5%)

Geographic Revenue Distribution

Region Q2 2023 (in $000) Q2 2022 (in $000) Change ($000) Change (%)
North America $991,393 $1,011,823 ($20,430) (2.0%)
EMEA $287,091 $262,679 $24,412 9.3%
Asia-Pacific $232,065 $225,729 $6,336 2.8%
Latin America $53,669 $58,162 ($4,493) (7.7%)

Operating Income and Expenses

For the three months ended September 30, 2023, Under Armour reported an operating income of $145,759 thousand, an increase from $119,410 thousand in the same quarter of 2022. The selling, general and administrative expenses for Q2 2023 were $606,236 thousand, compared to $594,424 thousand in Q2 2022.

Net Income

Under Armour's net income for the quarter ending September 30, 2023, was $109,614 thousand, compared to $86,925 thousand for Q2 2022. Basic net income per share was $0.25 for Q2 2023, up from $0.19 in Q2 2022.

Cash Flow Analysis

For the six months ended September 30, 2023, Under Armour's cash flows from operating activities showed a net income of $118,163 thousand, with total cash provided by operating activities amounting to $64,243 thousand. Cash flows used in investing activities were ($39,144) thousand, and financing activities showed cash outflows of ($50,537) thousand.

Liquidity Position

As of September 30, 2023, Under Armour had approximately $655.9 million in cash and cash equivalents, reflecting the company's ability to manage its liquidity effectively amidst fluctuating market conditions.

Operational Strategy

Under Armour focuses on enhancing its direct-to-consumer sales channel, which reached $595,847 thousand in Q2 2023, a 3.2% increase from $577,116 thousand in Q2 2022. The company also emphasizes improving its inventory management and operational efficiency to adapt to changing consumer demand.



How Under Armour, Inc. (UAA) Makes Money

Revenue Streams

Under Armour generates revenue through multiple streams, primarily through net sales, license revenues, and digital subscriptions.

Net Revenues

For the six months ended September 30, 2023, Under Armour reported total net revenues of $2,883.7 million, a decrease of 1.3% compared to $2,922.9 million in the same period for 2022. The breakdown of net revenues is as follows:

Category Six Months Ended September 30, 2023 (in thousands) Six Months Ended September 30, 2022 (in thousands) Change ($) Change (%)
Net Sales $2,821,764 $2,837,780 $(16,016) (0.6%)
License Revenues $53,718 $61,258 $(7,540) (12.3%)
Corporate Other $8,240 $23,904 $(15,664) (65.5%)

Product Categories

Net revenues by product category for the three months ended September 30, 2023 are detailed below:

Product Category Net Revenues (in thousands) Change ($) Change (%)
Apparel $1,070,437 $32,169 3.1%
Footwear $351,202 $(24,683) (6.6%)
Accessories $113,933 $2,816 2.5%

Distribution Channels

Net revenues by distribution channel for the three months ended September 30, 2023 are summarized as follows:

Distribution Channel Net Revenues (in thousands) Change ($) Change (%)
Wholesale $939,725 $(8,429) (0.9%)
Direct-to-Consumer $595,847 $18,731 3.2%

Gross Profit and Margins

Under Armour reported a gross profit of $1,359.7 million for the six months ended September 30, 2023, compared to $1,344.0 million for the same period in 2022. The gross margin increased to 47.2% from 46.0%.

Operating Income

Operating income for the six months ended September 30, 2023, was $166.7 million, an increase of 8.3% compared to $153.9 million in the prior year.

Expenses

Selling, general and administrative (SG&A) expenses for the six months ended September 30, 2023, were $1,193 million, a slight increase from $1,190 million in 2022.

Net Income

Net income for the six months ended September 30, 2023, was $118.2 million, compared to $94.6 million in the same period last year. The diluted net income per share was $0.26, up from $0.20 in 2022.

Geographic Revenue Distribution

Net revenues by geographic region for the six months ended September 30, 2023, are as follows:

Region Net Revenues (in thousands) Change ($) Change (%)
North America $1,818,045 $(103,134) (5.4%)
EMEA $513,732 $45,872 9.8%
Asia-Pacific $434,297 $31,903 7.9%
Latin America $109,408 $1,803 1.7%

Cash Flow

As of September 30, 2023, Under Armour had approximately $655.9 million in cash and cash equivalents, reflecting its liquidity position and ability to finance operations.

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