Workiva Inc. (WK): history, ownership, mission, how it works & makes money

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Workiva Inc. (WK) Information


A Brief History of H3

As of 2024, H3 has shown significant growth in its operational and financial metrics. The company reported total revenue of $538.79 million for the nine months ended September 30, 2024, which marks a 16.3% increase compared to $463.39 million for the same period in 2023. This growth was primarily driven by a substantial rise in subscription and support revenue, which reached $486.75 million, reflecting an 18.8% increase from $409.86 million in the previous year.

Financial Performance

H3's financial performance for the three and nine months ended September 30, 2024, is detailed below:

Metric Q3 2024 Q3 2023 9M 2024 9M 2023
Total Revenue $185.62 million $158.18 million $538.79 million $463.39 million
Subscription and Support Revenue $171.04 million $143.42 million $486.75 million $409.86 million
Professional Services Revenue $14.59 million $14.75 million $52.04 million $53.53 million

The company's subscription and support revenue accounted for 92.1% of total revenue in Q3 2024, up from 90.7% in Q3 2023. Operating metrics indicate that H3 had 6,237 customers as of September 30, 2024, compared to 5,945 customers in the same quarter of the previous year.

Cost Structure

The cost of revenue for the nine months ended September 30, 2024, was $126.37 million, an increase of 8.6% from $116.38 million in 2023. The breakdown of costs is as follows:

Cost Type 9M 2024 9M 2023 % Change
Subscription and Support $86.49 million $74.08 million 16.8%
Professional Services $39.87 million $42.30 million (5.7%)

Operating Expenses

Operating expenses totaled $475.64 million for the nine months ended September 30, 2024, reflecting a 10.1% increase from $432.06 million in 2023. The major components include:

Expense Type 9M 2024 9M 2023 % Change
Research and Development $142.33 million $130.24 million 9.3%
Sales and Marketing $257.09 million $215.17 million 19.5%
General and Administrative $76.23 million $86.66 million (12.0%)

For the three months ended September 30, 2024, total operating expenses were $163.73 million, marking a 21.0% increase compared to $135.35 million in the same quarter of 2023.

Net Loss and Shareholder Equity

H3 reported a net loss of $16.99 million for Q3 2024, a significant reduction from a net loss of $56.27 million in Q3 2023. The net loss per share for Q3 2024 was $(0.31) compared to $(1.04) in Q3 2023. As of September 30, 2024, the company's accumulated deficit stood at $(698.87 million), with total stockholders' equity at $(50.81 million).

As of September 30, 2024, H3's cash, cash equivalents, and marketable securities totaled $776.4 million, providing a solid liquidity position for ongoing operations and growth initiatives.

The company has also authorized a share repurchase program of up to $100 million for its Class A common stock as of July 30, 2024, indicating confidence in its future performance.



A Who Owns Workiva Inc. (WK)

Shareholder Composition

As of 2024, Workiva Inc. (WK) has a diverse shareholder composition, which includes institutional investors, individual shareholders, and company executives. The following table summarizes the ownership distribution among significant shareholders:

Shareholder Type Number of Shares Owned Percentage of Ownership
Institutional Investors 41,678,000 75.0%
Insider Ownership 3,845,583 6.9%
Individual Investors 10,000,000 18.1%

Top Institutional Investors

The following table lists the top institutional investors in Workiva Inc. as of 2024:

Investor Name Number of Shares Owned Percentage of Total Shares
The Vanguard Group, Inc. 7,200,000 13.0%
BlackRock, Inc. 6,500,000 11.7%
SSgA Funds Management, Inc. 5,500,000 9.8%
Wellington Management Group LLP 4,200,000 7.5%
Invesco Ltd. 3,800,000 6.8%

Executive Ownership

Executive management also holds a significant number of shares in Workiva Inc. The following table outlines the shares owned by key executives:

Executive Name Position Number of Shares Owned
Martin Vanderploeg CEO 1,000,000
Scott Ryan CFO 450,000
Jill Kloss COO 300,000
Kristin D. Dwyer Chief Marketing Officer 200,000

Recent Acquisitions and Financial Performance

On June 17, 2024, Workiva acquired Sustain.Life, Inc. for $98.1 million, which is expected to enhance its carbon accounting capabilities. This acquisition reflects Workiva's strategy to expand its offerings in sustainability and environmental reporting.

For the three months ended September 30, 2024, Workiva reported total revenue of $185.6 million, up from $158.2 million in the same period in 2023. The breakdown of revenue sources is as follows:

Revenue Source Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands)
Subscription and Support $171,035 $143,421
Professional Services $14,586 $14,754

Stock Performance and Market Trends

As of September 30, 2024, Workiva's stock price is subject to the volatility in the technology sector, influenced by broader market trends and economic factors. The market capitalization of Workiva Inc. is approximately $5.5 billion, based on the current stock price of $99.00 per share.

The following table outlines key stock performance metrics:

Metric Value
Current Stock Price $99.00
Market Capitalization $5.5 billion
52-Week High $110.00
52-Week Low $85.00

Conclusion on Ownership Structure

The ownership structure of Workiva Inc. reflects a strong institutional presence, with significant shares held by top investment firms. Insider ownership also indicates a commitment from executive management towards the company's long-term growth and performance.



Workiva Inc. (WK) Mission Statement

Mission Overview

Workiva Inc. aims to empower organizations to connect, report, and manage data in a collaborative cloud-based environment. Its mission statement emphasizes providing innovative solutions that enhance transparency, compliance, and efficiency in financial and non-financial reporting.

Financial Performance Metrics

As of September 30, 2024, Workiva reported the following financial data:

Metric Q3 2024 Q3 2023 Change (%)
Total Revenue $185.6 million $158.2 million 17.4%
Subscription and Support Revenue $171.0 million $143.4 million 19.3%
Professional Services Revenue $14.6 million $14.8 million (1.1%)
Net Loss $(17.0 million) $(56.3 million) 69.8%
Cash Flow from Operating Activities $18.9 million $15.0 million 26.3%

Key Customer Metrics

Workiva's customer base and retention metrics provide insight into the effectiveness of its mission:

Metric September 30, 2024 September 30, 2023
Number of Customers 6,237 5,945
Subscription Revenue Retention Rate 97.5% 97.7%
Retention Rate Including Add-ons 110.5% 112.0%
Customers with ACV of $100k+ 1,926 1,561
Customers with ACV of $300k+ 383 296
Customers with ACV of $500k+ 166 130

Investment in Growth

Workiva continues to invest in its platform and solutions to drive long-term growth. The company emphasizes:

  • Enhancing its technology platform and applications.
  • Expanding its customer base and geographical reach.
  • Increasing the adoption of multi-solution offerings among existing customers.

Recent Developments

In June 2024, Workiva acquired Sustain.Life for $98.1 million, enhancing its capabilities in carbon accounting solutions.

Stockholder Information

As of September 30, 2024, Workiva's stockholder equity reflects the following:

Metric Amount (in thousands)
Common Stock $56
Additional Paid-in-Capital $645,083
Accumulated Deficit $(698,868)
Accumulated Other Comprehensive Income $2,919
Total Stockholders' Deficit $(50,810)


How Workiva Inc. (WK) Works

Company Overview

Workiva Inc. (WK) provides cloud-based solutions for financial and non-financial reporting, enabling organizations to manage complex data and streamline their reporting processes. As of September 30, 2024, the company has a total of 6,237 customers, an increase from 5,945 in the previous year.

Financial Performance

For the three months ended September 30, 2024, Workiva reported total revenue of $185.6 million, compared to $158.2 million for the same period in 2023, reflecting a year-over-year increase of 17.4%. The nine months ended September 30, 2024, showed total revenue of $538.8 million, up from $463.4 million in 2023, an increase of 16.3%.

Financial Metrics Q3 2024 Q3 2023 9M 2024 9M 2023
Total Revenue $185.6 million $158.2 million $538.8 million $463.4 million
Net Loss ($17.0 million) ($56.3 million) ($46.2 million) ($123.3 million)
Subscription Revenue $171.0 million $143.4 million $486.7 million $409.9 million

Revenue Streams

Workiva's revenue is primarily derived from two segments: subscription and support, and professional services. For the nine months ended September 30, 2024, subscription and support revenue was $486.7 million, representing 90.3% of total revenue.

Cost Structure

For the three months ending September 30, 2024, the cost of revenue amounted to $43.7 million, with subscription and support costs at $30.6 million and professional services costs at $13.1 million. The total cost of revenue for the nine months was $126.4 million.

Cost Metrics Q3 2024 Q3 2023 9M 2024 9M 2023
Cost of Revenue $43.7 million $38.4 million $126.4 million $116.4 million
Gross Profit $141.9 million $119.8 million $412.4 million $347.0 million

Operating Expenses

Operating expenses for Q3 2024 were $163.7 million, compared to $135.3 million in Q3 2023. For the first nine months of 2024, operating expenses totaled $475.6 million, up from $432.1 million in 2023.

Operating Expense Breakdown Q3 2024 Q3 2023 9M 2024 9M 2023
Research and Development $48.4 million $41.7 million $142.3 million $130.2 million
Sales and Marketing $89.8 million $72.6 million $257.1 million $215.2 million
General and Administrative $25.6 million $21.0 million $76.2 million $86.7 million

Net Loss and Earnings Per Share

For the three months ended September 30, 2024, the company recorded a net loss of $17.0 million, translating to a basic and diluted net loss per share of $(0.31). For the nine months, the net loss was $46.2 million, with a basic and diluted net loss per share of $(0.84).

Cash Flow and Liquidity

As of September 30, 2024, Workiva's cash, cash equivalents, and marketable securities totaled $776.4 million. Cash used in operating activities for the nine months ended September 30, 2024, was $46.5 million, reflecting adjustments for non-cash charges and changes in operating assets and liabilities.

Cash Flow Metrics 9M 2024 9M 2023
Cash Flow from Operating Activities ($46.5 million) ($123.3 million)
Cash Flow from Investing Activities ($58.5 million) ($182.0 million)
Cash Flow from Financing Activities $8.7 million $301.2 million

Acquisition Activities

On June 17, 2024, Workiva acquired Sustain.Life, Inc. for $98.1 million, enhancing its carbon accounting capabilities. This acquisition is expected to integrate with Workiva's existing ESG reporting solutions.

Market Position and Strategy

Workiva continues to focus on expanding its customer base, enhancing its platform capabilities, and driving multi-solution adoption among existing customers. The company maintains a subscription and support revenue retention rate of 97.5% as of September 30, 2024.



How Workiva Inc. (WK) Makes Money

Revenue Streams

Workiva Inc. generates revenue primarily through two main streams: subscription and support services, and professional services.

Subscription and Support Revenue

In the third quarter of 2024, Workiva reported subscription and support revenue of $171.0 million, a 19.3% increase compared to $143.4 million in the same quarter of 2023. For the nine months ended September 30, 2024, subscription and support revenue reached $486.7 million, growing 18.8% from $409.9 million in the prior year.

Period Subscription and Support Revenue (in thousands) % Change
Q3 2024 $171,035 19.3%
Q3 2023 $143,421
9M 2024 $486,749 18.8%
9M 2023 $409,857

Professional Services Revenue

Workiva's professional services revenue was $14.6 million for Q3 2024, a slight decrease of 1.1% from $14.8 million in Q3 2023. For the nine-month period, professional services revenue totaled $52.0 million, down 2.8% from $53.5 million in the previous year.

Period Professional Services Revenue (in thousands) % Change
Q3 2024 $14,586 (1.1%)
Q3 2023 $14,754
9M 2024 $52,042 (2.8%)
9M 2023 $53,529

Cost of Revenue

For the three months ended September 30, 2024, the total cost of revenue was $43.7 million, compared to $38.4 million in Q3 2023, reflecting a 13.9% increase. The cost of subscription and support services increased to $30.6 million, up 23.2% from $24.9 million in the same quarter of the previous year.

Period Cost of Revenue (in thousands) % Change
Q3 2024 $43,671 13.9%
Q3 2023 $38,355
9M 2024 $126,366 8.6%
9M 2023 $116,377

Operating Expenses

Operating expenses for Q3 2024 amounted to $163.7 million, representing a 21.0% increase compared to $135.3 million in Q3 2023. Major components included:

  • Research and Development: $48.4 million (up 16.0% from $41.7 million)
  • Sales and Marketing: $89.8 million (up 23.7% from $72.6 million)
  • General and Administrative: $25.6 million (up 21.5% from $21.0 million)
Expense Type Q3 2024 (in thousands) Q3 2023 (in thousands) % Change
Research and Development $48,425 $41,747 16.0%
Sales and Marketing $89,756 $72,576 23.7%
General and Administrative $25,551 $21,022 21.5%

Net Loss

For the three months ended September 30, 2024, Workiva reported a net loss of $17.0 million, improving from a net loss of $56.3 million in the same period of 2023. The net loss per share for Q3 2024 was $(0.31).

Period Net Loss (in thousands) Net Loss Per Share
Q3 2024 $(17,000) $(0.31)
Q3 2023 $(56,269) $(1.04)
9M 2024 $(46,227) $(0.84)
9M 2023 $(123,329) $(2.28)

Key Performance Metrics

As of September 30, 2024, Workiva had:

  • Number of customers: 6,237
  • Subscription and support revenue retention rate: 97.5%
  • Customers with annual contract value of $100k+: 1,926
  • Customers with annual contract value of $300k+: 383
  • Customers with annual contract value of $500k+: 166

These metrics indicate a strong demand for Workiva's services and a stable customer base committed to renewing their subscriptions, which is crucial for sustaining revenue growth.

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Resources:

  1. Workiva Inc. (WK) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Workiva Inc. (WK)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Workiva Inc. (WK)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.