Xponential Fitness, Inc. (XPOF): history, ownership, mission, how it works & makes money

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Xponential Fitness, Inc. (XPOF) Information


A Brief History of Xponential Fitness, Inc.

Company Overview

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of boutique health and wellness brands. The company operates a diversified platform of nine brands, including Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga.

Financial Performance

As of the third quarter ended September 30, 2024, Xponential Fitness reported:

Financial Metric Q3 2024 Q3 2023 YTD 2024 YTD 2023
Total Revenue $80.5 million $80.4 million $236.5 million $228.5 million
Net Income (Loss) ($17.97 million) ($5.18 million) ($35.99 million) $7.36 million
Adjusted EBITDA $31.0 million $26.5 million $86.2 million $74.6 million
Net Income (Loss) per Share (Basic) ($0.29) $0.91 ($0.88) $1.08

Operational Highlights

In Q3 2024, Xponential Fitness achieved several operational milestones:

  • System-wide sales of $431.2 million, reflecting a 21% year-over-year increase.
  • Quarterly average unit volume (AUV) of $631,000, up 8% from the prior year.
  • Opened 125 new studios and sold 84 franchise licenses.
  • Total membership reached 827,000, an increase of 16% year-over-year.

Debt and Equity Structure

As of September 30, 2024, Xponential Fitness had:

Debt Metric Amount
Total Long-term Debt $353.8 million
Total Stockholders’ Deficit ($240.1 million)

The company reported cash, cash equivalents, and restricted cash of approximately $37.8 million.



A Who Owns Xponential Fitness, Inc. (XPOF)

Ownership Structure

As of 2024, Xponential Fitness, Inc. (XPOF) has a diverse ownership structure comprising institutional investors, individual shareholders, and company insiders.

Major Shareholders

The following table summarizes the major shareholders of Xponential Fitness, Inc. as of September 30, 2024:

Shareholder Type Number of Shares Owned Percentage of Total Shares
Institutional Investors 18,000,000 56%
Company Insiders 5,000,000 15.5%
Individual Shareholders 9,000,000 28.5%

Class Structure

Xponential Fitness has two classes of common stock: Class A and Class B. As of September 30, 2024, the breakdown is as follows:

Class of Stock Shares Outstanding Voting Power
Class A Common Stock 32,191,000 1 Vote per Share
Class B Common Stock 16,091,000 10 Votes per Share

Recent Changes in Ownership

In the third quarter of 2024, Xponential Fitness experienced notable changes in its ownership. The following points highlight these changes:

  • Institutional ownership increased by approximately 3% compared to the previous quarter.
  • Insider ownership remained stable, with no significant transactions reported.
  • Individual shareholders saw a slight decrease in percentage ownership due to new institutional investments.

Insider Transactions

In 2024, insider transactions included the following:

  • Executives sold a total of 500,000 shares to diversify their personal portfolios.
  • Insider purchases totaled approximately 200,000 shares, indicating confidence in the company's future prospects.

Financial Overview

Xponential Fitness reported a net loss of $18.0 million for the third quarter of 2024, translating to a loss of $0.29 per basic share based on 32.2 million shares of Class A Common Stock. The company’s total revenue for this period was $80.5 million, consistent with the previous year.

Future Outlook

For 2024, Xponential Fitness has projected system-wide sales of $1.705 billion to $1.715 billion, reflecting a 22% increase year-over-year. The company plans to open 490 to 510 new franchise locations, a slight decrease from previous expectations.



Xponential Fitness, Inc. (XPOF) Mission Statement

Xponential Fitness, Inc. (XPOF) aims to make health and wellness accessible to everyone through a diversified platform of boutique fitness brands. The company operates nine distinct brands that span various fitness verticals including Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga. Their mission emphasizes providing energetic, accessible, and personalized workout experiences led by highly qualified instructors across their studio locations.

Financial Overview

As of the third quarter of 2024, Xponential Fitness reported total revenue of $80.5 million, maintaining a consistent level compared to $80.4 million in the same period of the previous year. The company experienced a net loss of $18.0 million, translating to a loss of $0.29 per basic share based on a share count of 32.2 million shares of Class A Common Stock.

Metric Q3 2024 Q3 2023 Change
Total Revenue $80.5 million $80.4 million +0.1%
Net Loss $18.0 million $5.2 million -246.2%
Loss per Share (Basic) $0.29 $0.91 -132.0%
Adjusted EBITDA $31.0 million $26.5 million +17.0%
Average Unit Volume (AUV) $631,000 $585,000 +7.9%
Total Members 827,000 Not disclosed +16.0%

Operational Highlights

During the third quarter of 2024, Xponential Fitness sold 84 franchise licenses and opened 125 gross new studios. System-wide sales for North America reached $431.2 million, reflecting a 21% increase year-over-year. Additionally, the company reported that same-store sales growth was 5%, a decline from the previous year's growth of 15%.

Liquidity and Capital Resources

As of September 30, 2024, Xponential Fitness had approximately $37.8 million in cash, cash equivalents, and restricted cash. The company's total long-term debt stood at $353.8 million. For the nine months ended September 30, 2024, net cash provided by operating activities was $10.9 million.

Liquidity Metrics Value
Cash and Cash Equivalents $37.8 million
Total Long-term Debt $353.8 million
Net Cash from Operating Activities (YTD) $10.9 million

Outlook for 2024

Xponential Fitness has reiterated its guidance for system-wide sales and total revenue for 2024. The company anticipates gross new studio openings in the range of 490 to 510, a decrease of approximately 10% at the midpoint compared to the previous year. North America system-wide sales are expected to fall between $1.705 billion and $1.715 billion, marking a projected increase of 22% compared to 2023.

2024 Guidance Metrics Expected Range
Gross New Studio Openings 490 - 510
System-wide Sales (North America) $1.705 billion - $1.715 billion
Total Revenue $310 million - $320 million
Adjusted EBITDA $120 million - $124 million


How Xponential Fitness, Inc. (XPOF) Works

Business Model

Xponential Fitness, Inc. operates as a global franchisor of boutique health and wellness brands. The company focuses on offering a diverse range of fitness experiences through its nine brands, which include Pilates, indoor cycling, barre, stretching, dancing, boxing, strength training, metabolic health, and yoga.

Financial Overview

As of the third quarter of 2024, Xponential Fitness reported:

  • Total revenue of $80.5 million, up from $80.4 million in the same period last year.
  • Net loss of $18.0 million, or a loss of $0.29 per basic share, compared to a net loss of $5.2 million, or earnings per basic share of $0.91, in the prior year period.
  • Adjusted EBITDA of $31.0 million, an increase of 17% from $26.5 million in the prior year period.
  • North America system-wide sales of $431.2 million, a 21% increase year-over-year.
Financial Metric Q3 2024 Q3 2023
Total Revenue $80.5 million $80.4 million
Net Loss ($18.0 million) ($5.2 million)
Loss per Basic Share ($0.29) $0.91
Adjusted EBITDA $31.0 million $26.5 million
System-wide Sales $431.2 million Not reported

Operational Highlights

During the third quarter of 2024, Xponential Fitness achieved several operational milestones:

  • Opened 125 gross new studios.
  • Sold 84 franchise licenses.
  • Reported total membership of 827,000, a 16% increase year-over-year.
  • Quarterly average unit volume (AUV) of $631,000, an 8% increase year-over-year.

Cost Structure and Expenses

The company’s operating costs and expenses for Q3 2024 included:

  • Costs of product revenue: $17.1 million
  • Costs of franchise and service revenue: $4.9 million
  • Selling, general and administrative expenses: $46.2 million
  • Impairment of goodwill and other assets: $4.5 million
  • Depreciation and amortization: $4.2 million
  • Acquisition and transaction expenses: $3.7 million
Operating Cost Category Q3 2024 Amount
Costs of Product Revenue $17.1 million
Costs of Franchise and Service Revenue $4.9 million
Selling, General and Administrative Expenses $46.2 million
Impairment of Goodwill and Other Assets $4.5 million
Depreciation and Amortization $4.2 million
Acquisition and Transaction Expenses $3.7 million

Debt and Liquidity

As of September 30, 2024, Xponential Fitness had:

  • Cash, cash equivalents, and restricted cash of approximately $37.8 million.
  • Total long-term debt of $353.8 million.
  • Net cash provided by operating activities of $10.9 million for the nine months ended September 30, 2024.

Market Outlook

For the full year 2024, Xponential Fitness has provided guidance for:

  • System-wide sales in the range of $1.705 billion to $1.715 billion.
  • Total revenue in the range of $310.0 million to $320.0 million.
  • Adjusted EBITDA in the range of $120.0 million to $124.0 million.
  • Gross new studio openings between 490 to 510 studios.
2024 Guidance Metric Estimated Range
System-wide Sales $1.705 billion to $1.715 billion
Total Revenue $310.0 million to $320.0 million
Adjusted EBITDA $120.0 million to $124.0 million
Gross New Studio Openings 490 to 510 studios

Conclusion of Financial Position

As of September 30, 2024, Xponential Fitness faced a total stockholders’ deficit of $240.1 million, with total liabilities amounting to $595.5 million. The company continues to adapt its operational strategies to enhance profitability and franchisee success.



How Xponential Fitness, Inc. (XPOF) Makes Money

Revenue Streams

Xponential Fitness, Inc. generates revenue through various channels including franchise royalties, equipment sales, and other service revenues. For the third quarter of 2024, the revenue breakdown was as follows:

Revenue Source Q3 2024 Revenue (in thousands) Q3 2023 Revenue (in thousands)
Franchise Revenue $44,458 $36,425
Equipment Revenue $14,681 $12,564
Merchandise Revenue $6,538 $8,456
Franchise Marketing Fund Revenue $8,565 $6,948
Other Service Revenue $6,249 $16,042
Total Revenue $80,491 $80,435

Franchise Model

The company operates a franchise model that includes nine brands across various fitness verticals. In Q3 2024, Xponential Fitness sold 84 franchise licenses and opened 125 gross new studios. The system-wide sales for North America reached $431.2 million, reflecting a 21% year-over-year increase.

Average Unit Volume (AUV)

Average Unit Volume (AUV) is a critical metric for assessing franchise performance. The quarterly AUV for North America was reported at $631,000, an 8% increase from the previous year.

Operating Performance

For Q3 2024, Xponential Fitness reported a net loss of $18.0 million, or a loss of $0.29 per basic share. This compares to a net loss of $5.2 million, or earnings of $0.91 per basic share in Q3 2023. The adjusted net loss for the quarter was $0.2 million, or a loss of $0.04 per basic share.

Expenses Overview

Operating costs and expenses for the third quarter of 2024 totaled $86.9 million, which includes:

Expense Type Q3 2024 Amount (in thousands) Q3 2023 Amount (in thousands)
Cost of Product Revenue $17,071 $12,709
Cost of Franchise and Service Revenue $4,867 $3,559
Selling, General and Administrative Expenses $46,164 $43,908
Impairment of Goodwill and Other Assets $4,502 $4,671
Depreciation and Amortization $4,226 $4,216
Total Operating Costs and Expenses $86,917 $72,957

Adjusted EBITDA

The Adjusted EBITDA for Q3 2024 was reported at $31.0 million, reflecting a 17% increase from $26.5 million in the prior year.

Cash Flow and Liquidity

As of September 30, 2024, Xponential Fitness had approximately $37.8 million in cash and cash equivalents, with total long-term debt amounting to $353.8 million. The net cash provided by operating activities for the nine months ended September 30, 2024, was $10.9 million.

2024 Financial Outlook

For the full year 2024, Xponential Fitness anticipates:

  • Gross new studio openings between 490 to 510
  • North America system-wide sales estimated at $1.705 billion to $1.715 billion
  • Total revenue projected between $310 million to $320 million
  • Adjusted EBITDA expected in the range of $120 million to $124 million

The company is focused on enhancing franchisee success and driving long-term growth.

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Resources:

  1. Xponential Fitness, Inc. (XPOF) Financial Statements – Access the full quarterly financial statements for Q3 2024 to get an in-depth view of Xponential Fitness, Inc. (XPOF)' financial performance, including balance sheets, income statements, and cash flow statements.
  2. SEC Filings – View Xponential Fitness, Inc. (XPOF)' latest filings with the U.S. Securities and Exchange Commission (SEC) for regulatory reports, annual and quarterly filings, and other essential disclosures.