Zevia PBC (ZVIA): history, ownership, mission, how it works & makes money

A Brief History of Zevia PBC (ZVIA)

Company Formation and Early Years

Zevia PBC was founded in 2007 by Jared Stein and Andrew W. M. J. Kholdy with the vision of creating a healthier alternative to traditional soft drinks. The company initially launched with its first product, Zevia Soda, made from natural sweeteners like stevia.

Growth and Product Expansion

In the following years, Zevia expanded its product line to include different flavors and categories such as:

• Zevia Soda
• Zevia Sparkling Water
• Zevia Energy Drinks
• Zevia Organic Tea

By 2019, Zevia reported their products were available in over 25,000 retail locations across the United States.

Financial Overview and Performance

As of the end of 2020, Zevia PBC reported annual revenue of approximately $50 million. The company has exhibited consistent growth, with year-over-year revenue increasing by approximately 25% from 2019 to 2020. In July 2021, Zevia went public under the ticker symbol ZVIA, raising $100 million in its initial public offering (IPO).

Market Trends and Competition

The soda market has seen a shift toward healthier options, driven by rising consumer awareness of health issues associated with sugar. Zevia’s unique selling proposition as a zero-calorie, naturally sweetened beverage has positioned it favorably against traditional soda brands. The global market size for stevia and stevia products was valued at $564 million in 2020, with expectations of reaching $1.37 billion by 2028, growing at a CAGR of 12.5%.

Sustainability Initiatives

Zevia PBC is committed to sustainability, focusing on reducing its environmental impact. The company has adopted a 100% recycled aluminum can for its beverages. In 2021, Zevia announced a partnership with Carbonfund.org to offset its carbon footprint, pledging to become carbon neutral by 2023.

Recent Developments

In early 2023, Zevia reported launching new flavors and expanded its distribution agreement with major retailers. The company expects to achieve a revenue of $100 million by the end of 2023. The latest quarterly report for Q2 2023 indicated revenues of $20 million, reflecting a 30% increase compared to Q1 2023.

Future Outlook

For the remainder of 2023, Zevia anticipates the following milestones:

• Launch of two new product lines in Q3
• Expansion into additional international markets
• Enhanced marketing campaigns targeting health-conscious consumers

A Who Owns Zevia PBC (ZVIA)

Shareholder Structure

Zevia PBC (ZVIA) operates with a diverse ownership structure consisting of institutional and retail investors. As of the latest filings, the company has approximately 30 million shares outstanding.

Major Shareholders

Market Capitalization

As of the latest market close on October 20, 2023, Zevia's market capitalization stands at approximately $350 million.

Stock Performance

The stock price of Zevia has shown fluctuations in the year-to-date performance, with a current trading price of $11.67 per share, which reflects a year-to-date return of -15%.

Recent Financial Highlights

• Revenue for Q2 2023: $15.2 million
• Net Loss for Q2 2023: $2.4 million
• EBITDA for Q2 2023: -$1.5 million
• Cash and Cash Equivalents: $18.5 million

Future Outlook

Analysts project a compound annual growth rate (CAGR) of 15% for Zevia's revenue over the next five years, driven by increasing demand for healthier beverage alternatives.

Ownership Summary

The ownership distribution indicates a significant presence of institutional investors, highlighting the company's appeal to larger investment entities in the health-focused beverage sector.

Zevia PBC (ZVIA) Mission Statement

Overview

Zevia PBC aims to provide consumers with a healthier alternative to traditional sodas and beverages by offering products that are naturally sweetened and free from sugar and calories. The company's mission statement emphasizes sustainability, health, and transparency in all their offerings.

Core Values

• Health: Promote a healthy lifestyle with zero-calorie products.
• Sustainability: Commitment to environmentally sustainable practices.
• Transparency: Clear labeling and ingredient sourcing.
• Innovation: Continuous improvement of product line and development of new flavors.

Financial Performance

As of the end of the second quarter in 2023, Zevia reported the following financial statistics:

Product Offerings

Zevia offers a variety of beverages, including:

• Sodas
• Energy Drinks
• Organic Teas
• Mixers

Sustainability Initiatives

Zevia is actively pursuing sustainability goals, including:

• Reducing carbon footprint by 30% by 2025.
• Using 100% recyclable packaging.
• Implementing a water stewardship program.

Market Position

As of Q2 2023, Zevia holds a market share of approximately 2.5% in the U.S. soft drink market:

Growth Strategy

Zevia's growth strategy includes:

• Expansion into new retail channels.
• Innovative product development.
• Strengthening online presence and e-commerce capabilities.
• Enhancing marketing campaigns targeting health-conscious consumers.

How Zevia PBC (ZVIA) Works

Overview of Zevia PBC

Zevia PBC is a leading beverage company that specializes in producing naturally flavored, zero-calorie drinks without any sugar. The company emphasizes transparency in its ingredients and sustainable practices. As of the end of Q2 2023, Zevia reported a revenue of approximately $35 million.

Product Offerings

Zevia offers a broad range of products including soft drinks, energy drinks, sparkling water, and mixers. The company's product portfolio consists of the following categories:

• Soft Drinks
• Energy Drinks
• Sparkling Water
• Mixers

Target Market

The key demographic for Zevia includes health-conscious consumers looking for alternatives to traditional sugary beverages. As of 2022, the health and wellness drink market was valued at approximately $1.2 trillion, with a projected growth rate of 8% annually.

Sales Channels

Zevia utilizes multiple sales channels to reach its customers:

• Online Retailers
• Brick-and-Mortar Grocery Chains
• Specialty Health Food Stores
• Food Service Providers

Financial Performance

As of Q2 2023, Zevia's gross profit margins have been approximately 30%, reflecting effective cost management and pricing strategies. The company's operating loss for the first half of 2023 was around $5 million.

Supply Chain and Production

Zevia sources its ingredients from various suppliers, focusing on organic and non-GMO components. The company's production facilities are located in California, contributing to its sustainability goals.

Marketing Strategies

Zevia employs various marketing strategies to enhance brand awareness:

• Social Media Campaigns
• Influencer Partnerships
• Health and Wellness Expos
• Retail Promotions

Recent Developments

In June 2023, Zevia launched a new flavor within its energy drink line, which contributed to a 15% increase in sales volume over the previous quarter. Additionally, the company has expanded its distribution agreements with major grocery chains to increase market reach.

How Zevia PBC (ZVIA) Makes Money

Revenue Streams

Zevia PBC operates primarily in the beverage industry, focusing on zero-calorie, naturally sweetened products. Its revenue is generated through various streams:

• Sales of soda products
• Sales of energy drinks
• Sales of sparkling water and tea
• Retail partnerships and distribution agreements

Financial Performance

According to the latest available data, Zevia's revenue for the fiscal year 2022 was approximately $50 million. The company reported a net loss of $5 million during the same period.

Cost Structure

The cost of goods sold (COGS) for Zevia stood at around $35 million for the year 2022. Major components of their costs include:

• Raw materials and ingredients
• Manufacturing and production costs
• Distribution and logistics expenses
• Marketing and advertising expenditures

Sales Channels

Zevia leverages multiple sales channels to reach its customers:

• Grocery stores - 60% of total sales
• Natural food retailers - 25% of total sales
• Online sales - 15% of total sales

Market Position

The company holds a significant position in the flavored sparkling water market, capturing approximately 14% market share in 2022.

Retail Partnerships

Zevia has established partnerships with major retailers, which include:

• Whole Foods Market
• Target
• Walmart
• Sprouts Farmers Market

Product Diversification

The diverse product range has contributed to Zevia's growth:

Marketing Strategy

Zevia’s marketing focus targets health-conscious consumers. Key strategies include:

• Social media advertising
• Influencer partnerships
• Participation in health and wellness events

Growth Projections

For 2023, Zevia anticipates a revenue growth of 15% year-over-year, fueled by expanded distribution and new product launches.

Investments and Funding

Zevia PBC has raised approximately $30 million in funding through various rounds, with prominent investors including:

• Pearl Investment Advisors
• Verlinvest
• First Beverage Group

Consumer Trends

A shift towards healthier beverages has bolstered Zevia's appeal, as the global market for natural and organic beverages is projected to reach $300 billion by 2025.

Challenges and Competition

The company faces competition from brands like LaCroix and other zero-calorie drink options, which capture a significant segment of the market.}