Mission Statement, Vision, & Core Values (2024) of PLDT Inc. (PHI)

An Overview of PLDT Inc. (PHI)

General Summary of PLDT Inc.

PLDT Inc., founded in 1928, has grown to become the largest telecommunications and digital services company in the Philippines. With a rich history spanning over 90 years, PLDT has continuously evolved, offering a diverse range of products and services including fixed-line and wireless telecommunications, broadband services, and digital solutions.

As of 2024, PLDT provides services to over 76 million subscribers. Its product offerings include:

• Mobile Services
• Fixed-line Services
• Broadband
• Enterprise Solutions
• Digital Services

The company's sales figures for 2024 suggest significant market penetration and customer loyalty, with current sales reaching approximately PHP 180 billion.

Company's Financial Performance

In the latest financial report for the fiscal year ending December 2023, PLDT Inc. reported record-breaking revenue of PHP 190 billion, marking a year-on-year growth of 8%. This performance was fueled primarily by robust demand in the mobile services segment, which accounted for approximately PHP 98 billion of the total revenue.

Here’s a detailed breakdown of the main revenue streams:

The company also showcased a healthy EBITDA margin of 48%, reflecting effective cost management and operational efficiencies across its service offerings. PLDT’s net income for the year was reported at PHP 28 billion, up from PHP 25 billion in the previous year.

Introduction to PLDT as a Leading Company

PLDT Inc. stands as a cornerstone of the telecommunications industry in the Philippines, recognized for its commitment to innovation and customer satisfaction. The company has consistently invested in expanding its network infrastructure, with over 1.6 million fiber ports deployed nationwide as of 2024.

With a market capitalization of approximately PHP 250 billion, PLDT holds a substantial share in the country's telecommunications landscape. The company maintains its leadership through continuous advancements in technology and a strategic focus on digital transformation.

To understand why PLDT Inc. is successful, readers are encouraged to explore its impact on the digital economy and the various initiatives that reinforce its market position.

Mission Statement of PLDT Inc. (PHI)

Company's Mission Statement

The mission statement of PLDT Inc. serves as a guiding framework that directs the company's operations and long-term objectives. It encapsulates what the organization stands for and aims to accomplish, acting as a compass for decision-making and strategy formulation.

1. Commitment to Customer Satisfaction

One of the core components of PLDT's mission statement is its unwavering commitment to customer satisfaction. This commitment is reflected in various metrics, such as the Net Promoter Score (NPS), which measures customer loyalty and satisfaction. As of 2024, PLDT achieved a rating of 56 in NPS, an increase of 10% from the previous year.

Additionally, PLDT has invested over ₱5 billion in customer experience initiatives, enhancing service quality and operational efficiency.

2. Innovation and Technology Advancement

The second component focuses on innovation and technology advancement. In 2023, PLDT reported a spending of ₱40 billion on capital expenditures, aimed at expanding its fiber optics network and improving broadband services. This investment resulted in a coverage increase to over 16 million homes as of 2024.

Moreover, PLDT competes in the global arena, with its innovations recognized through multiple international awards in telecommunications technology.

3. Sustainable Development and Corporate Responsibility

The third core component emphasizes sustainable development and corporate responsibility. PLDT has committed to achieving carbon neutrality by 2025, with a current reduction target of 25% by 2024. As part of its sustainability efforts, PLDT has implemented energy-efficient technologies that cut down electricity consumption by 15% in its operations.

Furthermore, PLDT's community programs have benefited over 1 million individuals through various digital literacy and livelihood projects in the past year.

Vision Statement of PLDT Inc. (PHI)

Vision Statement Overview

The vision statement of PLDT Inc. articulates its aspiration to be the leading telecommunications and digital services provider in the Philippines. As of 2024, PLDT endeavors to transform the digital landscape and enhance connectivity with its cutting-edge technology and progressive services.

Commitment to Digital Transformation

In pursuit of its vision, PLDT aims to invest heavily in digital transformation. The company allocated approximately ₱30 billion for capital expenditures in 2024, focusing on expanding its fiber infrastructure and improving network capabilities. This investment is part of PLDT's strategy to serve over 1.3 million new fiber subscribers.

Enhancing Customer Experience

PLDT's vision also emphasizes providing an unparalleled customer experience. By 2024, the company aims to achieve a customer satisfaction score of at least 85%. This includes improvements in service delivery time, enhanced customer support, and more personalized service offerings.

• Focus on reducing average resolution time by 20%.
• Launch of a new AI-driven customer service platform.
• Expansion of the customer feedback loop through surveys and focus groups.

Leadership in Sustainability

In line with its vision, PLDT is committed to sustainability initiatives. The company aims to reduce its carbon footprint by 25% by 2025 and has set a goal of achieving 100% renewable energy usage by 2030. In 2024, PLDT plans to engage in the following:

• Investing ₱5 billion in green technologies.
• Expanding infrastructure that utilizes renewable energy sources.
• Implementing programs for waste reduction and recycling in network operations.

Driving Innovation

PLDT's vision includes a robust focus on innovation. The company is investing in research and development, with a budget of ₱2 billion for the year 2024 to explore emerging technologies such as 5G, IoT, and smart city solutions. The goal is to launch new services that cater to the evolving needs of consumers and businesses.

Community Engagement

As part of its vision, PLDT is focused on community engagement and support. The company plans to invest ₱1 billion in various initiatives aimed at enhancing digital literacy and providing access to technology in underserved areas in 2024.

• Programs aimed at training 100,000 individuals in digital skills.
• Partnerships with local governments to expand internet access in remote areas.
• Support for educational institutions with connectivity solutions.

Core Values of PLDT Inc. (PHI)

Customer Commitment

The value of Customer Commitment is central to PLDT Inc.'s operations, focusing on delivering superior service and ensuring customer satisfaction.

In 2023, PLDT achieved a Net Promoter Score (NPS) of 58, reflecting a strong willingness among customers to recommend PLDT's services. The company launched the 'PLDT Home Rewards' program, which saw participation from over 1 million customers, enhancing loyalty and engagement.

Additionally, PLDT invested over PHP 6 billion in customer service improvements, including upgrading their call centers and implementing AI-driven support technologies.

Integrity

Integrity is foundational to building trust with stakeholders. PLDT operates with transparency and ethical standards in all business dealings.

In 2022, PLDT was awarded the “Most Trusted Telecom Company” in the Philippines, according to a survey conducted by Kantar, showcasing their commitment to integrity. The company adheres to the principles of the Global Reporting Initiative (GRI), ensuring sustainability and transparency in reporting.

Innovation

Innovation drives PLDT's growth and adaptation in the rapidly evolving telecommunications landscape.

In 2023, PLDT launched 5G services across 800 locations nationwide, establishing itself as a leader in the 5G rollout. Additionally, the company allocated PHP 30 billion for network expansion and modernization, reinforcing its commitment to innovative solutions.

PLDT has also partnered with global tech firms to develop cutting-edge digital solutions, enhancing service offerings to over 3 million enterprise customers.

Excellence

Excellence reflects PLDT's pursuit of superior performance and high-quality service delivery.

In 2023, PLDT's fiber internet service received accolades for achieving download speeds averaging 1,000 Mbps in urban areas. The company's commitment to excellence is further evidenced by a customer satisfaction rate of 85%, as reported in their annual customer survey.

Social Responsibility

Social Responsibility underscores PLDT's commitment to positively impacting communities and the environment.

PLDT invested PHP 1.5 billion in various CSR initiatives in 2023, focusing on education, disaster response, and environmental sustainability. The “PLDT-Smart Foundation” actively supported over 300 community projects, benefiting over 500,000 Filipinos.

Furthermore, in 2022, PLDT achieved a 25% reduction in carbon emissions, aligning with its sustainability goals.